The eComm Acceleration Playbook
A GUIDE TO STRENGTHENING YOUR DIGITAL SHELF
Explore each playbook below to discover resources, expert advice and actionable strategies for optimizing each lever of the digital path to purchase.
3. Ratings & Reviews
Online ratings and reviews impact your sales, traffic and conversion - online and offline. Our research shows that adding just one review to a product will almost double your sales on Amazon. See how you can optimize your ratings and reviews strategy and benchmark success for your brand.
5. Pricing & Profitability
Marketplaces like Amazon, Walmart, Rakuten, or Bol.com create a unique competitive environment where brands have to compete against other third-party sellers. See how you can manage price, maximize profitability, and preserve your search and content investments in the face of these threats.