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"Content Optimizer provides us with the ability to communicate with a level of expertise that we have not been able to previously in our marketing roles. Understanding the methodology behind Content Optimizer’s recommendations increases our trust and confidence."
"Content Optimizer will be a valuable data tool for us. We can see benchmarks changing over time & how we can continue to improve our PDPs. It also gives us great data to arm our agency with."
Your PDP content — and the keywords in it — directly impact organic search ranking and influence the effectiveness of any campaign. Content Optimizer identifies and prioritizes the keywords to include in your PDPs for maximum discoverability. Plus, you’ll get competitive keyword insights to monitor how your search visibility compares to top competitors.
Content needs to meet the right benchmarks to drive strong shopper conversion. Content Optimizer analyzes your PDPs against category leaders, retailer benchmarks, and your own goals; it also provides smart recommendations closer to your current values. You’ll get an intuitive dashboard of priority products to optimize as well as suggested next steps to improve conversion, tailored for each retailer.
GenAI is only as smart as the information you give it. Content Optimizer’s GenAI follows a data-driven process that creates content based on optimal feature values, themes from positive reviews, priority keywords, and your unique brand guidelines. The result: better PDP content created 6-7x faster than traditional methods.
Our proven keyword methodology identifies retailer and regional specific keywords essential to increasing discoverability on Amazon, Walmart and more.
Measure your content against category leaders to see where you could be doing better. Intuitive dashboards prioritize which products to optimize and what to change.
GenAI is only as smart as the data you give it: Content Optimizer uses provided brand guidelines, benchmarks and keyword insights to create better content.
Easily track proposed changes and approval status. Save, download, share content or push it right to Salsify with our integration.
Update content quickly, and easily, to improve performance.
PDP performance continuously measured.
Discoverability measured, and scored.
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