Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

More than450 millionproducts tracked

More than5 thousandonline store integrations

More than45 countriescovered

Already5 global officesin Dublin, London, Minsk, Boston & San Diego

Request Demo

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

RESOURCES

eBook: Maximizing Discoverability through On-Site Search and Category Placement

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

View eBook

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

Optimizing the Amazon Opportunity

Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
View white paper

eCommerce Trend Tracking: The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Emerging Brands and the Online Opportunity

Emerging Brands and the Online Opportunity

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson speaks to Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

In an edited transcript of their recent podcast discussion, Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel.

Read more

10 Ways Alcohol Brands Can Play Online

10 Ways Alcohol Brands Can Play Online

Consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace.

The key question becomes: What can alcohol brands do to influence shopper behavior and engage with online retailers and technology platforms?

We list the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity.

Read more

Join Profitero at Kantar Retail’s Amazon Strategy Forum, 18 May 2017

Join Profitero at Kantar Retail’s Amazon Strategy Forum, 18 May 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem - creating a vast landscape of untapped opportunity. Strategic suppliers must be selective about where to play, or run the risk of getting lost in the behemoth that is Amazon.

During this one-day interactive session, Kantar Retail and guest experts, including Profitero’s Director of Strategy and Insights EMEA Andrew Pearl, will take a deep dive into the key components of Amazon’s growth strategy and provide guidance on how to develop a cohesive plan for winning with this crucial route to market.

Read more

How Alcohol Brands Can Tap the eCommerce Opportunity

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online

Read more

eBook: Maximizing Discoverability through On-Site Search and Category Placement

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

- Choose the most relevant, frequently searched product keywords 

- Measure your findability on Amazon and other retail sites 

- Optimize your products for retailer search rankings 

- Understand the key drivers influencing Amazon’s organic search rankings 

- Leverage paid search on Amazon 


Read more

Evolution In Electronics: The Growth Of Amazon-Owned Products

Evolution In Electronics: The Growth Of Amazon-Owned Products April 17, 2017 | By Jorge Castrejon | TWICE

Report: Wal-Mart in advanced talks to acquire Bonobos

Report: Wal-Mart in advanced talks to acquire Bonobos April 17, 2017 | By Daphne Howland | Retail Dive

More Brits have purchased alcohol online than any other European market, report finds

UK The Leading Market In Europe For Online Alcohol Sales

Britain’s online alcohol sales are the highest in Europe (subscription-only)

Episode 33: Emerging Brands and the Online Opportunity

Episode 33: Emerging Brands and the Online Opportunity

(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).

Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.

Episode 32: The Digital Democratization of Retailing and More

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

RESOURCES

Featured Resources

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

View eBook

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
View white paper

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

blog posts

Emerging Brands and the Online Opportunity

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson speaks to Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

In an edited transcript of their recent podcast discussion, Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel.

Read more

10 Ways Alcohol Brands Can Play Online

Consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace.

The key question becomes: What can alcohol brands do to influence shopper behavior and engage with online retailers and technology platforms?

We list the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity.

Read more

Join Profitero at Kantar Retail’s Amazon Strategy Forum, 18 May 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem - creating a vast landscape of untapped opportunity. Strategic suppliers must be selective about where to play, or run the risk of getting lost in the behemoth that is Amazon.

During this one-day interactive session, Kantar Retail and guest experts, including Profitero’s Director of Strategy and Insights EMEA Andrew Pearl, will take a deep dive into the key components of Amazon’s growth strategy and provide guidance on how to develop a cohesive plan for winning with this crucial route to market.

Read more

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online

Read more

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

- Choose the most relevant, frequently searched product keywords 

- Measure your findability on Amazon and other retail sites 

- Optimize your products for retailer search rankings 

- Understand the key drivers influencing Amazon’s organic search rankings 

- Leverage paid search on Amazon 


Read more

in the news

podcast

Episode 33: Emerging Brands and the Online Opportunity

(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).

Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.