Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

DATA DRIVEN RESULTS

$0.64

64 cents of every dollar spent in retail stores is now influenced by digital interactions.

7.3%

7.3% of total global retail sales, or $1.672 trillion, was spent online in 2015.

50%

Online growth will account for approximately 50% of total CPG growth within the next 5 years.

57%

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store.

Read what the experts say about why eCommerce matters.

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

    delhaize-logo-150x155
  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

    Morrisons_Trial_Logo
  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

    Nebraska Furniture Mart
  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

    ocado-logo
  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

    Tokmanni
  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

    Waitrose
  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

    Staples inc Logo
  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface. 640px-Coop_Logo.svg

RESOURCES

eCommerce Trend Tracking: The CPG Impact

COVER eCommerce Trend Tracking - The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Study: How Brands Budget and Organize Around eCommerce

A036_lg-eCommerce-Image-FA

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • The organizational strategies of the most successful eCommerce brands
  • How the most successful eCommerce heads organize around Amazon
  • Top organizational priorities and eCommerce challenges
  • Differences in budgeting approaches by country or industry
View report

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

1.-screenshot-Profitero-Global-Dashboard-frame-1

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Microsite: Winning in Online Grocery in 2016

online-grocery

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

Profitero Podcast Q&A: Item Level Profitability at Amazon

Profitero Podcast Q&A: Item Level Profitability at Amazon

If you're a brand selling on Amazon though their retail channel, chances are you've heard about CRaP - which stands for Can't Realize any Profit, Amazon's label for items that are structurally unprofitable for them to sell in their retail channel.

In a transcript of their recent podcast, Profitero's Keith Anderson speaks with Andrea Leigh who spent 10 years at Amazon in their Seattle headquarters, most recently as a general manager and category leader for the Canadian division, growing Amazon.ca to become the largest eCommerce retailer in Canada.

Read more

Profitero Podcast Series: 20th Episode Now Live!

Profitero Podcast Series: 20th Episode Now Live!

We launched the Profitero Podcast Series as a way of getting in front of the key and emerging trends impacting CPG and retail today, sharing insights and strategies for improving performance in the online channel.

To date, we’ve had some fascinating discussions from industry thought leaders and influencers at The Mars Agency, Compass Marketing, InstaNatural, Lego, Brick Meets Click and BzzAgent (to name but a few), and we’re excited that we’ve now reached our milestone 20th episode!

Read more

Infographic: Who's Winning on Amazon?

Infographic: Who's Winning on Amazon?

The 100 best-selling products at Amazon, in key categories like Grocery and Beauty, reveal it's not always the dominant brands in the brick-and-mortar channel who are winning online. The top five brands in both of these categories account for just over 20% of the top 100 best sellers, highlighting the significant opportunity for emerging brands on Amazon.

Check out our brand new infographic to see the best selling brands on Amazon.com between January and May 2016 and to sign up for your complimentary Amazon FastMover reports.

Read more

Profitero Podcast Q&A: Automating eCommerce Performance and the Quantified Self

Profitero Podcast Q&A: Automating eCommerce Performance and the Quantified Self

In a transcript of their recent podcast Q&A, Profitero's Keith Anderson speaks with Garrett Bluhm, Director of eCommerce at Hyland's, Inc.

Garrett discusses some of the tools he uses to measure, analyze, optimize, and automate every day routine tasks that are essential to both his personal and professional life, using tools such as If This Then That (IFTTT).

Read more

Amazon: Where Shoppers Start Their Purchase Journey

Amazon: Where Shoppers Start Their Purchase Journey

Recent research from PowerReviews proves once again the increasing dominance of Amazon in the digital path-to-purchase.

Results of the survey show that Amazon is the most popular place for shoppers to start the purchase journey, with 38 percent of surveyed consumers indicating that it was their preference, followed by 35 percent who said they started their shopping on a search engine such as Google.

Read more

Why Jet.com purchase could boost Wal-Mart online

Why Jet.com purchase could boost Wal-Mart online

August 24, 2016 | By Keith Anderson | just-food

Amazon’s move into private-label consumables: lessons for brands

Amazon’s move into private-label consumables: lessons for brands

August 18, 2016 | By Keith Anderson | Internet Retailer

How analysts are reacting to the Walmart-Jet.com deal: Price seems steep but comes with brainpower

Why Walmart Bought Jet.com for $3B: Experts Weigh In

Why Walmart Bought Jet.com for $3B: Experts Weigh In

August 08, 2016 | By Jamie Grill-Goodman | RIS News

Marc Lore will lead Wal-Mart’s e-commerce efforts

Marc Lore will lead Wal-Mart’s e-commerce efforts

August 08, 2016 | By Matt Lindner | Internet Retailer

Episode 20: Grocery Trends and the Evolving Omni-Shopper

Craig_Bradley

Episode 20: Grocery Trends and the Evolving Omni-Shopper

(26:52) Recorded by Craig Bradley and Andrew Pearl on August 23rd, 2016

One of today’s rapidly evolving consumer trends is the omni-shopper and their ‘any time, any where’ purchasing habits.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Craig Bradley, who runs a specialist shopper consultancy in the food and grocery sector and has many years’ experience within the shopper and consumer insight industry.

In this episode, Craig discusses the rise of convenience and discount retailers, why he believes Amazon is set to become the biggest player in online food and grocery retailing within the next 10 years, the importance for brands to target consumers based on their offline or online shopping preferences, as well as the growth of mobile commerce.

Episode 19: Item Level Profitability at Amazon (CRaP)

AKL_Headshot

Episode 19: Item Level Profitability at Amazon (CRaP)

(1:03:42) Recorded by Andrea Leigh and on August 10th, 2016

If you’re a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP – which stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.

Keith Anderson, Profitero’s VP Strategy and Insights, speaks with Andrea Leigh who has spent 10 years at Amazon in their Seattle headquarters, most recently as a general manager and category leader for the Canadian division, growing Amazon.ca to become the largest eCommerce retailer in Canada.

In this slightly longer episode, Keith and Andrea discuss two topics: the first around item level profitability at Amazon, with a focus on what Amazon affectionately designates CRaP items, and the second on eCommerce in Canada and what’s driving development in this market.

Episode 18: Automating eCommerce Performance and the Quantified Self

Garrett Bluhm

Episode 18: Automating eCommerce Performance and the Quantified Self

(32:12) Recorded by Garrett Bluhm and on August 2nd, 2016

Most eCommerce professionals are time-poor. In this episode, we cover some of the tools used to measure, analyze, optimize, and automate every day routine tasks that are essential to both personal and professional performance.

Keith Anderson, Profitero’s VP of Strategy and Insights, speaks with Garrett Bluhm, Director of eCommerce at Hyland’s. Leveraging optimization, automation and outsourcing, Bluhm has pioneered and crafted a formula for eCommerce success that can be applied to both large and small vendors and sellers for Amazon.com.

Keith and Garrett approach this episode differently than some of the other episodes because of the breadth they get into in terms of tools and techniques for being as effective and efficient with your time.

Episode 17: Virtual Reality and Creating a Digital Strategy

Ben Stoney

Episode 17: Virtual Reality and Creating a Digital Strategy

(28:15) Recorded by Ben Stoney and Andrew Pearl on July 29th, 2016

Virtual Reality has exploded over the past few years which brings confidence that eCommerce will soon be closely tied with this phenomena.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Ben Stoney, Digital Development Director of Savvy Marketing, an ex-creative lead schooled in VFX, all aspects of Motion Design and Interactive Media. Ben now heads up the Innovation and Development side of Savvy Marketing.

Andrew and Ben cover a huge amount of ground in this episode from virtual reality, working with digital agencies, and creating a digital strategy.

Episode 16: Amazon’s Move Into Private Label Consumables

Keith Anderson

Episode 16: Amazon’s Move Into Private Label Consumables

(41:20) Recorded by on July 15th, 2016

After years of rumors and innuendo, Amazon.com finally seems poised to launch a large-scale push into its own lines of consumables, launching Happy Belly coffee and Mama Bear baby food in June 2016.

In this episode, Profitero’s Keith Anderson discusses why Amazon is investing in private label consumables, how Amazon’s private label strategy is different to traditional retailers, how and why CPG brands should respond, as well as guidance on how brands can achieve ‘category captaincy’ in the online channel.

RESOURCES

Featured Resources

eCommerce Trend Tracking: The CPG Impact

COVER eCommerce Trend Tracking - The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Study: How Brands Budget and Organize Around eCommerce

A036_lg-eCommerce-Image-FA

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • The organizational strategies of the most successful eCommerce brands
  • How the most successful eCommerce heads organize around Amazon
  • Top organizational priorities and eCommerce challenges
  • Differences in budgeting approaches by country or industry
View report

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

1.-screenshot-Profitero-Global-Dashboard-frame-1

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Microsite: Winning in Online Grocery in 2016

online-grocery

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

blog posts

Profitero Podcast Q&A: Item Level Profitability at Amazon

If you're a brand selling on Amazon though their retail channel, chances are you've heard about CRaP - which stands for Can't Realize any Profit, Amazon's label for items that are structurally unprofitable for them to sell in their retail channel.

In a transcript of their recent podcast, Profitero's Keith Anderson speaks with Andrea Leigh who spent 10 years at Amazon in their Seattle headquarters, most recently as a general manager and category leader for the Canadian division, growing Amazon.ca to become the largest eCommerce retailer in Canada.

Read more

Profitero Podcast Series: 20th Episode Now Live!

We launched the Profitero Podcast Series as a way of getting in front of the key and emerging trends impacting CPG and retail today, sharing insights and strategies for improving performance in the online channel.

To date, we’ve had some fascinating discussions from industry thought leaders and influencers at The Mars Agency, Compass Marketing, InstaNatural, Lego, Brick Meets Click and BzzAgent (to name but a few), and we’re excited that we’ve now reached our milestone 20th episode!

Read more

Infographic: Who's Winning on Amazon?

The 100 best-selling products at Amazon, in key categories like Grocery and Beauty, reveal it's not always the dominant brands in the brick-and-mortar channel who are winning online. The top five brands in both of these categories account for just over 20% of the top 100 best sellers, highlighting the significant opportunity for emerging brands on Amazon.

Check out our brand new infographic to see the best selling brands on Amazon.com between January and May 2016 and to sign up for your complimentary Amazon FastMover reports.

Read more

Profitero Podcast Q&A: Automating eCommerce Performance and the Quantified Self

In a transcript of their recent podcast Q&A, Profitero's Keith Anderson speaks with Garrett Bluhm, Director of eCommerce at Hyland's, Inc.

Garrett discusses some of the tools he uses to measure, analyze, optimize, and automate every day routine tasks that are essential to both his personal and professional life, using tools such as If This Then That (IFTTT).

Read more

Amazon: Where Shoppers Start Their Purchase Journey

Recent research from PowerReviews proves once again the increasing dominance of Amazon in the digital path-to-purchase.

Results of the survey show that Amazon is the most popular place for shoppers to start the purchase journey, with 38 percent of surveyed consumers indicating that it was their preference, followed by 35 percent who said they started their shopping on a search engine such as Google.

Read more

in the news

Why Jet.com purchase could boost Wal-Mart online

August 24, 2016 | By Keith Anderson | just-food

Amazon’s move into private-label consumables: lessons for brands

August 18, 2016 | By Keith Anderson | Internet Retailer

How analysts are reacting to the Walmart-Jet.com deal: Price seems steep but comes with brainpower

August 08, 2016 | By Keith Anderson | Fast Company

Why Walmart Bought Jet.com for $3B: Experts Weigh In

August 08, 2016 | By Jamie Grill-Goodman | RIS News

Marc Lore will lead Wal-Mart’s e-commerce efforts

August 08, 2016 | By Matt Lindner | Internet Retailer

podcast

Episode 20: Grocery Trends and the Evolving Omni-Shopper

Craig_Bradley

(26:52) Recorded by Craig Bradley and Andrew Pearl on August 23rd, 2016

One of today’s rapidly evolving consumer trends is the omni-shopper and their ‘any time, any where’ purchasing habits.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Craig Bradley, who runs a specialist shopper consultancy in the food and grocery sector and has many years’ experience within the shopper and consumer insight industry.

In this episode, Craig discusses the rise of convenience and discount retailers, why he believes Amazon is set to become the biggest player in online food and grocery retailing within the next 10 years, the importance for brands to target consumers based on their offline or online shopping preferences, as well as the growth of mobile commerce.

Episode 19: Item Level Profitability at Amazon (CRaP)

AKL_Headshot

(1:03:42) Recorded by Andrea Leigh and on August 10th, 2016

If you’re a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP – which stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.

Keith Anderson, Profitero’s VP Strategy and Insights, speaks with Andrea Leigh who has spent 10 years at Amazon in their Seattle headquarters, most recently as a general manager and category leader for the Canadian division, growing Amazon.ca to become the largest eCommerce retailer in Canada.

In this slightly longer episode, Keith and Andrea discuss two topics: the first around item level profitability at Amazon, with a focus on what Amazon affectionately designates CRaP items, and the second on eCommerce in Canada and what’s driving development in this market.

Episode 18: Automating eCommerce Performance and the Quantified Self

Garrett Bluhm

(32:12) Recorded by Garrett Bluhm and on August 2nd, 2016

Most eCommerce professionals are time-poor. In this episode, we cover some of the tools used to measure, analyze, optimize, and automate every day routine tasks that are essential to both personal and professional performance.

Keith Anderson, Profitero’s VP of Strategy and Insights, speaks with Garrett Bluhm, Director of eCommerce at Hyland’s. Leveraging optimization, automation and outsourcing, Bluhm has pioneered and crafted a formula for eCommerce success that can be applied to both large and small vendors and sellers for Amazon.com.

Keith and Garrett approach this episode differently than some of the other episodes because of the breadth they get into in terms of tools and techniques for being as effective and efficient with your time.

Episode 17: Virtual Reality and Creating a Digital Strategy

Ben Stoney

(28:15) Recorded by Ben Stoney and Andrew Pearl on July 29th, 2016

Virtual Reality has exploded over the past few years which brings confidence that eCommerce will soon be closely tied with this phenomena.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Ben Stoney, Digital Development Director of Savvy Marketing, an ex-creative lead schooled in VFX, all aspects of Motion Design and Interactive Media. Ben now heads up the Innovation and Development side of Savvy Marketing.

Andrew and Ben cover a huge amount of ground in this episode from virtual reality, working with digital agencies, and creating a digital strategy.

Episode 16: Amazon’s Move Into Private Label Consumables

Keith Anderson

(41:20) Recorded by on July 15th, 2016

After years of rumors and innuendo, Amazon.com finally seems poised to launch a large-scale push into its own lines of consumables, launching Happy Belly coffee and Mama Bear baby food in June 2016.

In this episode, Profitero’s Keith Anderson discusses why Amazon is investing in private label consumables, how Amazon’s private label strategy is different to traditional retailers, how and why CPG brands should respond, as well as guidance on how brands can achieve ‘category captaincy’ in the online channel.