Powering your performance with eCommerce analytics

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

• The driving forces behind this boom
• Consumer behaviors that are having the greatest impact on CPG companies
• The 14 key elements in the success of CPG companies online
• Future trends as the industry seeks to maintain its forward momentum

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

• Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
• View our infographics to identify the best-selling food & beverage brands on Amazon
• Read the latest Profitero commentary and analysis
• Download our special Q1 2016 Amazon Grocery report

Kantar Retail: Winning with Amazon Workshop, September 28 2016

As Amazon breaks into the top 10 global retailers, suppliers are starting to build global Amazon go-to-market capabilities in the same way that they would approach Walmart, Carrefour, or Tesco.

At Kantar Retail’s Amazon Germany workshop this week, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl will present best practice examples on why discoverability in search is so critical, how to move shoppers from the consideration to purchase phase, as well as guidance on creating a clear 1P v 3P strategy to win the Amazon Buy Box.

Razorfish: Transformation in US Grocery

Recent commentary from Razorfish highlights the impact of significant trends occurring in the purchase of food items through digital retailers as US consumer adoption accelerates in subscriptions, click-and-collect and even home meal-kit delivery services. Today, only one percent of grocery transactions occurs online but growth in online grocery sales is set to accelerate — increasing 17 percent by 2023 and over 20 percent by 2018. This rapid acceleration outpaces the three percent growth experienced by physical supermarkets during the same timeframe.

Live Demo for Retailers: Assortment, Pricing, and Promotion Intelligence

US webinar: September 28, 2pm EST/11am PST
EMEA webinar: October 6, 11am BST

As we head into this year's critical holiday season, assessing which products you need to stock and at what price point is fundamental to success. How much overlap exists between your assortment and that of your competitors? Are you carrying this year's hottest products - and where are the opportunities to grow sales?

Join us for a live demo and Q&A of Profitero's solutions for retailers, including our recently launched Assortment Intelligence module.

Content26 Guest Post: Amazon Grocery - Top Ranking Brands

Amazon grocery is expected to grow at a rate of 22% per year and by 2019, the e-tailer is predicted to become one of the top 10 grocers in the United States. Amazon’s rise in grocery is attributed to their Prime membership offerings and the tendency of millennials to buy groceries online.

Amazon’s growing importance in grocery has forced food companies to re-think their approach to product content. In this guest post, Content26 looks at how your brand can get started with content on Amazon to create a great shopping experience.

Podcast: Q&A: The Outlook for Impulse Merchandising in a Digital World

There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories.

In a transcript of a recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program

In this episode, Keith and Neil discuss how to activate impulse merchandising in a digital world, and why supply chain and logistics are so important to economic sustainability in the online channel.

‘Win the screen’: Mondelēz global e-commerce director shares online retail tips

September 22, 2016 | By Douglas Yu | Confectionery News

Amazon Canada’s former GM talks ecommerce trends

September 20, 2016 | By Keith Anderson | Canadian Grocer

Filling an innovation void: Why Unilever is trying to buy innovation

September 20, 2016 | By Tanya Dua | Digiday

Why brands must stay off Amazon’s CRaP list

September 16, 2016 | By Keith Anderson | Internet Retailer

Shifts in China’s eCommerce Beauty Market

September 09, 2016 | By Yan Deng | Beauty Packaging

Episode 21: The Outlook for Impulse Merchandising in a Digital World

(44:11) Recorded by Neil Ackerman and Keith Anderson on September 6th, 2016

There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories.

Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program.

In this episode, Keith and Neil discuss how to activate impulse merchandising in a digital world and why supply chain and logistics are so important to economic sustainability in the online channel.

Episode 20: Grocery Trends and the Evolving Omni-Shopper

(26:52) Recorded by Craig Bradley and Andrew Pearl on August 23rd, 2016

One of today’s rapidly evolving consumer trends is the omni-shopper and their ‘any time, any where’ purchasing habits.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Craig Bradley, who runs a specialist shopper consultancy in the food and grocery sector and has many years’ experience within the shopper and consumer insight industry.

In this episode, Craig discusses the rise of convenience and discount retailers, why he believes Amazon is set to become the biggest player in online food and grocery retailing within the next 10 years, the importance for brands to target consumers based on their offline or online shopping preferences, as well as the growth of mobile commerce.

Episode 19: Item Level Profitability at Amazon (CRaP)

(1:03:42) Recorded by Andrea Leigh and Keith Anderson on August 10th, 2016

If you’re a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP – which stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.

Keith Anderson, Profitero’s VP Strategy and Insights, speaks with Andrea Leigh who has spent 10 years at Amazon in their Seattle headquarters, most recently as a general manager and category leader for the Canadian division, growing Amazon.ca to become the largest eCommerce retailer in Canada.

In this slightly longer episode, Keith and Andrea discuss two topics: the first around item level profitability at Amazon, with a focus on what Amazon affectionately designates CRaP items, and the second on eCommerce in Canada and what’s driving development in this market.

Episode 18: Automating eCommerce Performance and the Quantified Self

(32:12) Recorded by Garrett Bluhm and Keith Anderson on August 2nd, 2016

Most eCommerce professionals are time-poor. In this episode, we cover some of the tools used to measure, analyze, optimize, and automate every day routine tasks that are essential to both personal and professional performance.

Keith Anderson, Profitero’s VP of Strategy and Insights, speaks with Garrett Bluhm, Director of eCommerce at Hyland’s. Leveraging optimization, automation and outsourcing, Bluhm has pioneered and crafted a formula for eCommerce success that can be applied to both large and small vendors and sellers for Amazon.com.

Keith and Garrett approach this episode differently than some of the other episodes because of the breadth they get into in terms of tools and techniques for being as effective and efficient with your time.

Episode 17: Virtual Reality and Creating a Digital Strategy

(28:15) Recorded by Ben Stoney and Andrew Pearl on July 29th, 2016

Virtual Reality has exploded over the past few years which brings confidence that eCommerce will soon be closely tied with this phenomena.

Andrew Pearl, Profitero’s Director of Strategy and Insights EMEA, speaks to Ben Stoney, Digital Development Director of Savvy Marketing, an ex-creative lead schooled in VFX, all aspects of Motion Design and Interactive Media. Ben now heads up the Innovation and Development side of Savvy Marketing.

Andrew and Ben cover a huge amount of ground in this episode from virtual reality, working with digital agencies, and creating a digital strategy.