Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

$0.64

64 cents of every dollar spent in retail stores is now influenced by digital interactions.

7.3%

7.3% of total global retail sales, or $1.672 trillion, was spent online in 2015.

50%

Online growth will account for approximately 50% of total CPG growth within the next 5 years.

57%

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store.

Read what the experts say about why eCommerce matters.

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

    delhaize-logo-150x155
  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

    Morrisons_Trial_Logo
  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

    Nebraska Furniture Mart
  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

    ocado-logo
  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

    Tokmanni
  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

    Waitrose
  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

    Staples inc Logo
  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

    640px-Coop_Logo.svg

RESOURCES

A Playbook for eCommerce Measurement and Analytics

profitero-title-slide-200

A Playbook for eCommerce Measurement and Analytics

In this session from the Fall 2016 Virtual LEAD Marketing Conference, Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

Holiday 2016 Microsite & Industry Predictions

holiday-predictions-cover

Holiday 2016 Microsite & Industry Predictions

With more shoppers continuing to shift their purchasing online, the 2016 Holiday and Christmas season is poised to be the biggest in eCommerce history.

Our Holiday 2016 microsite compiles everything you need to know, from the best-selling products on Amazon through to predictions on what to expect for this year’s holiday season from industry experts.

View microsite

 

 

Building Your eCommerce Measurement Playbook

white-paper

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

COVER eCommerce Trend Tracking - The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Brandbank Guest Blog: The Changing Face of Beauty Buying

online-beauty-buying-750x422

Brandbank Guest Blog: The Changing Face of Beauty Buying

The beauty sphere has blown up in recent years – in particular beauty eCommerce, which is set to grow 8% year-on-year to 2019. The health and beauty sector saw an increase in online sales of 22% last year, with 38% of online shoppers purchasing beauty products.

Brandbank discusses how the beauty category is flourishing online, despite shoppers not being able to 'try before they buy'.

Read more

The Rise of Direct to Consumer Brands: Revolution or Evolution?

new-keith-headshot

The Rise of Direct to Consumer Brands: Revolution or Evolution?

Amid the intensifying pressures of price competition and the rise of Amazon as a global force, another disruptive trend is becoming too big to ignore: the rise of direct to consumer (DTC) brands.

Unilever’s high-profile, $1B acquisition of Dollar Shave Club renewed interest in the DTC model, but dozens of other well-capitalized brands have already emerged in diverse categories in Europe and North America. Profitero's SVP Strategy and Insights Keith Anderson explains why retailers and manufacturers should take notice.

Read more

Black Friday: Average Discounts by Category and Price Range at Amazon, Best Buy, Target and Walmart

file-ashx_

Black Friday: Average Discounts by Category and Price Range at Amazon, Best Buy, Target and Walmart

According to Nielsen, thirty-nine percent of consumers say they plan to start their holiday weekend shopping on Thanksgiving evening, up from 34% in 2015.

Ahead of Black Friday, Profitero analyzed the average price discounts at Amazon, Best Buy, Target and Walmart in Electronics, Toys & Games and Appliances, based on each retailers’ published online ad on November 21. Though they each promoted fewer items, Walmart (87 total products promoted) and Target (104 total products promoted) both had deeper discounts — 37.6% on average at Target and 36.6% on average at Walmart.

Read more

Nine Predictions for the 2016 Retail Holiday Season

new-keith-headshot

Nine Predictions for the 2016 Retail Holiday Season

With Black Friday just around the corner, we list the 2016 holiday predictions from Profitero's SVP Strategy and Insights Keith Anderson, previously published in Chain Store Age.

Keith's prediction on Amazon driving its ecosystem has already proven to be true, with the e-tailer announcing a $20 discount on Prime membership this Black Friday.

Read more

eCommerce Trend Tracker: Why Wellness is Big Business Online

viva-labs-organic-extra-virgin-coconut-oil-32-ounce_382282

eCommerce Trend Tracker: Why Wellness is Big Business Online

Nielsen’s Global Health and Wellness Report shows that 31% of Generation Z and 29% of Millennials are willing to pay a premium for sustainably sourced ingredients. It’s no surprise that 75% of the categories you find on supermarket shelves have products targeting the wellness segment – and the digital shelf is no exception.

Profitero analyzed the importance of wellness products on Amazon.com’s top 100 best-selling lists in September 2016 across key categories such as beauty, baby, candy & chocolate, grocery, dog food, and health & personal care. Our analysis reveals that more than one-third of the best-selling groceries on Amazon.com (35%) are wellness-related products - up from 25% in September 2015 - with ‘organic’ and ‘gluten free’ the top product attributes.

Read more

Quel sera l’impact d’Amazon sur l’avenir du commerce alimentaire en Europe et notamment en France?

Profitero has eight predictions for the 2016 retail holiday season

Profitero has eight predictions for the 2016 retail holiday season November 24, 2016 | By Keith Anderson | Retail Times

Let the holiday toy wars begin

Let the holiday toy wars begin November 21, 2016 | By James Melton | Internet Retailer

What US retailers can learn from Alibaba’s record-setting Singles Day

What US retailers can learn from Alibaba’s record-setting Singles Day November 17, 2016 | By Daphne Howland | Retail Dive

Amazon launches massive 12-day sale ahead of Black Friday

Amazon launches massive 12-day sale ahead of Black Friday November 15, 2016 | By Charlotte Wace | Daily Mail

Episode 28: The Importance of Mobile-Ready Hero Images

olibradley

Episode 28: The Importance of Mobile-Ready Hero Images

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile-ready hero images (conversion is proven to be stronger from mobile-ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.

Episode 27: The Future of Food Tech

viv-craske

Episode 27: The Future of Food Tech

(35:29) Recorded by Viv Craske and Andrew Pearl on November 17th, 2016

With the arrival of the Amazon Dash button and voice activated shopping, we’re fast moving to a world of any time, any where eCommerce.

In this episode, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Viv Craske, a digital strategist and food tech evangelist, and author of “Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Future Proof Your Brand On The High Street And Online”.

Andrew and Viv discuss the importance of designing eCommerce for mobile, how FMCG brands should be adopting a new model of innovative thinking (where 10% of their focus is on cutting-edge technology), and the future of distributed eCommerce.

Episode 26: How Boxed is Bringing Bulk CPG Products Online

chieh-huang

Episode 26: How Boxed is Bringing Bulk CPG Products Online

(21:51) Recorded by Chieh Huang and on November 10th, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3 years ago.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Chieh Huang, co-founder and CEO of Boxed Wholesale.

Keith and Chieh discuss the economics behind the Boxed business model, where it fits in today’s ecosystem of increasingly diverse online models, the importance of mobile (Boxed first launched as mobile-only), as well as insight into how CPG brands can effectively partner with Boxed.

Episode 25: Holiday 2016 Trends and Predictions

holiday-ecommerce-performance

Episode 25: Holiday 2016 Trends and Predictions

(35:02) Recorded by Andrew Pearl and on October 26th, 2016

With Halloween fast-approaching, the unofficial start of the 2016 retail holiday season is already upon us. While Black Friday once marked the official beginning of the holiday season, retailers are increasingly merchandising and promoting giftable items as early as October.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Andrew Pearl, Director of Strategy and Insights EMEA at Profitero.

Keith and Andrew discuss this year’s pre-holiday leaders in gifting-oriented categories like Toys and Games, Electronics and Appliances on Amazon US and Amazon UK, and share their observations and expectations for the critical fourth quarter seasonal period.

Episode 24: The eCommerce Opportunity in China

yan-deng

Episode 24: The eCommerce Opportunity in China

(36:27) Recorded by Yan Deng and on October 19th, 2016

The Boston Consulting Group predicts that eCommerce will account for almost a quarter of total retail sales in China by 2020 (15% share currently), with three quarters of all eCommerce sales expected to take place through mobile.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Yan Deng, an analyst on Profitero’s Strategy & Insights team who works closely with customers in the US and Asia to improve their eCommerce performance.

Keith and Yan discuss the importance of mobile and other trends that distinguish eCommerce in China, which categories are seeing the biggest online growth, and guidance on how brands can win with Alibaba and JD, China’s biggest online retailers.

RESOURCES

Featured Resources

A Playbook for eCommerce Measurement and Analytics

profitero-title-slide-200

In this session from the Fall 2016 Virtual LEAD Marketing Conference, Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

Holiday 2016 Microsite & Industry Predictions

holiday-predictions-cover

With more shoppers continuing to shift their purchasing online, the 2016 Holiday and Christmas season is poised to be the biggest in eCommerce history.

Our Holiday 2016 microsite compiles everything you need to know, from the best-selling products on Amazon through to predictions on what to expect for this year’s holiday season from industry experts.

View microsite

 

 

Building Your eCommerce Measurement Playbook

white-paper

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

COVER eCommerce Trend Tracking - The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

blog posts

Brandbank Guest Blog: The Changing Face of Beauty Buying

online-beauty-buying-750x422

The beauty sphere has blown up in recent years – in particular beauty eCommerce, which is set to grow 8% year-on-year to 2019. The health and beauty sector saw an increase in online sales of 22% last year, with 38% of online shoppers purchasing beauty products.

Brandbank discusses how the beauty category is flourishing online, despite shoppers not being able to 'try before they buy'.

Read more

The Rise of Direct to Consumer Brands: Revolution or Evolution?

new-keith-headshot

Amid the intensifying pressures of price competition and the rise of Amazon as a global force, another disruptive trend is becoming too big to ignore: the rise of direct to consumer (DTC) brands.

Unilever’s high-profile, $1B acquisition of Dollar Shave Club renewed interest in the DTC model, but dozens of other well-capitalized brands have already emerged in diverse categories in Europe and North America. Profitero's SVP Strategy and Insights Keith Anderson explains why retailers and manufacturers should take notice.

Read more

Black Friday: Average Discounts by Category and Price Range at Amazon, Best Buy, Target and Walmart

file-ashx_

According to Nielsen, thirty-nine percent of consumers say they plan to start their holiday weekend shopping on Thanksgiving evening, up from 34% in 2015.

Ahead of Black Friday, Profitero analyzed the average price discounts at Amazon, Best Buy, Target and Walmart in Electronics, Toys & Games and Appliances, based on each retailers’ published online ad on November 21. Though they each promoted fewer items, Walmart (87 total products promoted) and Target (104 total products promoted) both had deeper discounts — 37.6% on average at Target and 36.6% on average at Walmart.

Read more

Nine Predictions for the 2016 Retail Holiday Season

new-keith-headshot

With Black Friday just around the corner, we list the 2016 holiday predictions from Profitero's SVP Strategy and Insights Keith Anderson, previously published in Chain Store Age.

Keith's prediction on Amazon driving its ecosystem has already proven to be true, with the e-tailer announcing a $20 discount on Prime membership this Black Friday.

Read more

eCommerce Trend Tracker: Why Wellness is Big Business Online

viva-labs-organic-extra-virgin-coconut-oil-32-ounce_382282

Nielsen’s Global Health and Wellness Report shows that 31% of Generation Z and 29% of Millennials are willing to pay a premium for sustainably sourced ingredients. It’s no surprise that 75% of the categories you find on supermarket shelves have products targeting the wellness segment – and the digital shelf is no exception.

Profitero analyzed the importance of wellness products on Amazon.com’s top 100 best-selling lists in September 2016 across key categories such as beauty, baby, candy & chocolate, grocery, dog food, and health & personal care. Our analysis reveals that more than one-third of the best-selling groceries on Amazon.com (35%) are wellness-related products - up from 25% in September 2015 - with ‘organic’ and ‘gluten free’ the top product attributes.

Read more

in the news

Quel sera l’impact d’Amazon sur l’avenir du commerce alimentaire en Europe et notamment en France? November 25, 2016 | By Yves Puget | LSA

Profitero has eight predictions for the 2016 retail holiday season November 24, 2016 | By Keith Anderson | Retail Times

Let the holiday toy wars begin November 21, 2016 | By James Melton | Internet Retailer

What US retailers can learn from Alibaba’s record-setting Singles Day November 17, 2016 | By Daphne Howland | Retail Dive

Amazon launches massive 12-day sale ahead of Black Friday November 15, 2016 | By Charlotte Wace | Daily Mail

podcast

Episode 28: The Importance of Mobile-Ready Hero Images

olibradley

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile-ready hero images (conversion is proven to be stronger from mobile-ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.

Episode 27: The Future of Food Tech

viv-craske

(35:29) Recorded by Viv Craske and Andrew Pearl on November 17th, 2016

With the arrival of the Amazon Dash button and voice activated shopping, we’re fast moving to a world of any time, any where eCommerce.

In this episode, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Viv Craske, a digital strategist and food tech evangelist, and author of “Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Future Proof Your Brand On The High Street And Online”.

Andrew and Viv discuss the importance of designing eCommerce for mobile, how FMCG brands should be adopting a new model of innovative thinking (where 10% of their focus is on cutting-edge technology), and the future of distributed eCommerce.

Episode 26: How Boxed is Bringing Bulk CPG Products Online

chieh-huang

(21:51) Recorded by Chieh Huang and on November 10th, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3 years ago.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Chieh Huang, co-founder and CEO of Boxed Wholesale.

Keith and Chieh discuss the economics behind the Boxed business model, where it fits in today’s ecosystem of increasingly diverse online models, the importance of mobile (Boxed first launched as mobile-only), as well as insight into how CPG brands can effectively partner with Boxed.

Episode 25: Holiday 2016 Trends and Predictions

holiday-ecommerce-performance

(35:02) Recorded by Andrew Pearl and on October 26th, 2016

With Halloween fast-approaching, the unofficial start of the 2016 retail holiday season is already upon us. While Black Friday once marked the official beginning of the holiday season, retailers are increasingly merchandising and promoting giftable items as early as October.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Andrew Pearl, Director of Strategy and Insights EMEA at Profitero.

Keith and Andrew discuss this year’s pre-holiday leaders in gifting-oriented categories like Toys and Games, Electronics and Appliances on Amazon US and Amazon UK, and share their observations and expectations for the critical fourth quarter seasonal period.

Episode 24: The eCommerce Opportunity in China

yan-deng

(36:27) Recorded by Yan Deng and on October 19th, 2016

The Boston Consulting Group predicts that eCommerce will account for almost a quarter of total retail sales in China by 2020 (15% share currently), with three quarters of all eCommerce sales expected to take place through mobile.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Yan Deng, an analyst on Profitero’s Strategy & Insights team who works closely with customers in the US and Asia to improve their eCommerce performance.

Keith and Yan discuss the importance of mobile and other trends that distinguish eCommerce in China, which categories are seeing the biggest online growth, and guidance on how brands can win with Alibaba and JD, China’s biggest online retailers.