Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than8 thousandretail websites monitored
More than50 countriescovered
Already6 global officesin Dublin, London, Minsk, Shanghai, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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In eCommerce there is a wealth of choice in terms of actions one can take, but being a small team we need to act with a scarcity mindset when it comes to time. Profitero's intuitive platform enables us to prioritize the areas we should focus on in order to maximize our online performance, helping to improve the ROI of our online business.
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eCommerce is a key channel for us and Amazon is clearly an important retailer to win with, now and in the future, as the channel grows at pace. Profitero not only gives us the ability to monitor category dynamics and to easily track our sales and share on Amazon against our competitors, but crucially it enables us to connect the drivers behind our online sales performance. We had no visibility into this level of actionable insight before using Profitero.
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Excellence in digital is essential for our performance. Getting the eCommerce basics right is key for our brands' integrity and essential for visibility and conversion. Profitero provides us with clear status on defined KPI's and drives actionable insights on how to improve performance - such as availability and brand equity of our products - supporting sales development both online and in-store.
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Profitero has been crucial in helping Ritter Sport understand the significance of impulse shopping in an increasing online world. Their daily self service insights, coupled with deep-dive analyst support, have shown us what actions we need to prioritize in order to win within the online confectionery category.
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Understanding our sales and share performance with a retailer as significant as Amazon is critically important to our growth. We chose Profitero because of its unique ability to not only tell us what's happening with our sales, but why it's happening - and what specific actions will grow sales faster.
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Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
RESOURCES
Avoiding a Race to the Bottom: How to create a sustainable eCommerce pricing strategy
Avoiding a Race to the Bottom: How to create a sustainable eCommerce pricing strategy
Forget everyday low pricing. Retailers like Amazon are repricing some products daily or even more frequently. Our research shows that 71% of products sold by 3P sellers on Amazon had intraday price changes, some as many as 249X a day — with competitors often price-matching.
Download NowPrime Day 2018 Recap Webinar
Prime Day 2018 Recap Webinar
Who were the big winners & what promotional vehicles worked best this Prime Day? Don’t miss our webinar on August 16 at 10am ET/3pm BST to find out:
– Which products and brands saw the biggest sales spike on Prime Day;
– Which promotional vehicles and discount levels were the most effective;
– How other retailers responded to Amazon’s promotions;
– The halo effect of Prime Day in the weeks following the event;
– Learnings for brand manufacturers ahead of other key shopping events like back-to-school and the peak holiday shopping season
The Digital Imperative: Why doing nothing in eCommerce is not an option
The Digital Imperative: Why doing nothing in eCommerce is not an option
Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.
But many executives are still skeptical. At single-digit shares of the category, what’s the big fuss about? Profitero’s guide will help you make the business case for why eCommerce should be a strategic priority, so you can get the buy in and resources you need to be successful.
Building a High-Performance eCommerce Organization
Building a High-Performance eCommerce Organization
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.
Our new guide addresses many of these issues. We share guidelines and benchmarks based on Profitero’s survey of more than 130 global brands, proprietary research of LinkedIn professional profiles and job postings, and an analysis that ties sales performance to team structure—all designed to help your organization resource and staff for eCommerce success.
Download NowContent that Converts: The guide to creating winning eCommerce product pages
Content that Converts: The guide to creating winning eCommerce product pages
73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it’s paramount that your product pages have descriptive and complete content to engage and convert shoppers.
Profitero has analyzed more than 5,400 products on Amazon, looking at the impact that content changes have on sales performance, and can tell you which content enhancements you should focus on most.
Download our guide to learn more about:
– How brands can generate an average sales lift of 23% when adding more images;
– Guidelines to effectively and efficiently develop, manage, syndicate, audit and analyze product content; and
– How advancements like mobile and voice technology change content requirements.
The eCommerce Acceleration Playbook
The eCommerce Acceleration Playbook
From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?
In the eCommerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics.
The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales.
Amazon’s U.S. Sales Nearly Tripled on Prime Day 2018
Amazon’s U.S. Sales Nearly Tripled on Prime Day 2018
Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold. The 36-hour event underscores Amazon’s fight for dominance in home improvement, grocery and private label. New analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.
Read more4 important pricing metrics to monitor to avoid a race to the bottom
4 important pricing metrics to monitor to avoid a race to the bottom
Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Not all price-matching policies are rational or sustainable. Some can be downright destructive to retailer and brand economics. Here are 4 essential pricing metrics you should routinely monitor to avoid potentially damaging outcomes, like product delisting, and actions you can take to help maximize product price and optimize item-level profitability.
Read more7 things that grabbed our attention on Prime Day 2018
7 things that grabbed our attention on Prime Day 2018
While Prime Day U.S. may have gotten off to a rough start with the outage (dogs anyone?!), Amazon touted its 4th annual event as being bigger, better and broader than ever. Profitero’s global team of expert analysts were "on the ground," covering the mid-year sales extravaganza every step of the way.
Here we recap some of the biggest highlights we observed from Prime Day 2018.
Read moreTime to move past eCommerce analysis paralysis and the ‘incrementality’ mindset
Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset
Inevitable growth of eCommerce means that supporting digital retail isn't optional, and it isn't going away. In fact, supporting digital retail is imperative. For many executives, the upside opportunity of eCommerce may not be enough though.
Consequently, some leading brand manufacturers have spent years mired in analysis paralysis trying to gauge incremental sales associated with eCommerce. The hard truth is that eCommerce may not be incremental.
Read moreWinning the talent wars: Strategies to help hire and retain eCommerce staff
Winning the talent wars: Strategies to help hire and retain eCommerce staff
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce.
One of the biggest issues executives struggle with is determining headcount, along with finding and retaining staff. While there is no single universal and overarching answer to this question, Profitero has done some extensive research in this area—offering some guidelines by industry vertical, role and staff level.
Read moreThe goods that got the biggest Prime Day boost
Prime Day 2018 a mega hit, Profitero
Study: The top-selling categories on Prime Day were…
Amazon health & household category sales balloon on Prime Day
Algorithms feeding unsustainable price cuts online
Episode 42: How to Define and Lead Digital Transformation
Episode 42: How to Define and Lead Digital Transformation
The FMI and Nielsen has forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?
Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transformation for Fortune 100 companies (including Mondelez and Kimberly-Clark), mid-size and start-ups. Currently, Oskar is VP eCommerce Acceleration at Kellogg’s where he’s responsible for future-proofing global company growth via eCommerce and digital business innovation.
Keith and Oskar discuss how to define the scope and lead digital transformation to position eCommerce for success (in terms of what to do but equally what not to do), the outlook for online grocery growth, as well as some of Oskar’s observations on specific technologies that are changing how consumers engage with retailers and brands.
Episode 41: The Democratization of Voice
Episode 41: The Democratization of Voice
(32:19) Recorded by Eric Bisceglia and Keith Anderson on November 9, 2017
At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.
In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.
Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
RESOURCES
Featured Resources
Avoiding a Race to the Bottom: How to create a sustainable eCommerce pricing strategy
Forget everyday low pricing. Retailers like Amazon are repricing some products daily or even more frequently. Our research shows that 71% of products sold by 3P sellers on Amazon had intraday price changes, some as many as 249X a day — with competitors often price-matching.
Download NowPrime Day 2018 Recap Webinar
Who were the big winners & what promotional vehicles worked best this Prime Day? Don’t miss our webinar on August 16 at 10am ET/3pm BST to find out:
– Which products and brands saw the biggest sales spike on Prime Day;
– Which promotional vehicles and discount levels were the most effective;
– How other retailers responded to Amazon’s promotions;
– The halo effect of Prime Day in the weeks following the event;
– Learnings for brand manufacturers ahead of other key shopping events like back-to-school and the peak holiday shopping season
The Digital Imperative: Why doing nothing in eCommerce is not an option
Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.
But many executives are still skeptical. At single-digit shares of the category, what’s the big fuss about? Profitero’s guide will help you make the business case for why eCommerce should be a strategic priority, so you can get the buy in and resources you need to be successful.
Building a High-Performance eCommerce Organization
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.
Our new guide addresses many of these issues. We share guidelines and benchmarks based on Profitero’s survey of more than 130 global brands, proprietary research of LinkedIn professional profiles and job postings, and an analysis that ties sales performance to team structure—all designed to help your organization resource and staff for eCommerce success.
Download NowContent that Converts: The guide to creating winning eCommerce product pages
73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it’s paramount that your product pages have descriptive and complete content to engage and convert shoppers.
Profitero has analyzed more than 5,400 products on Amazon, looking at the impact that content changes have on sales performance, and can tell you which content enhancements you should focus on most.
Download our guide to learn more about:
– How brands can generate an average sales lift of 23% when adding more images;
– Guidelines to effectively and efficiently develop, manage, syndicate, audit and analyze product content; and
– How advancements like mobile and voice technology change content requirements.
The eCommerce Acceleration Playbook
From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?
In the eCommerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics.
The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales.
blog posts
Amazon’s U.S. Sales Nearly Tripled on Prime Day 2018
Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold. The 36-hour event underscores Amazon’s fight for dominance in home improvement, grocery and private label. New analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.
Read more4 important pricing metrics to monitor to avoid a race to the bottom
Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Not all price-matching policies are rational or sustainable. Some can be downright destructive to retailer and brand economics. Here are 4 essential pricing metrics you should routinely monitor to avoid potentially damaging outcomes, like product delisting, and actions you can take to help maximize product price and optimize item-level profitability.
Read more7 things that grabbed our attention on Prime Day 2018
While Prime Day U.S. may have gotten off to a rough start with the outage (dogs anyone?!), Amazon touted its 4th annual event as being bigger, better and broader than ever. Profitero’s global team of expert analysts were "on the ground," covering the mid-year sales extravaganza every step of the way.
Here we recap some of the biggest highlights we observed from Prime Day 2018.
Read moreTime to move past eCommerce analysis paralysis and the ‘incrementality’ mindset
Inevitable growth of eCommerce means that supporting digital retail isn't optional, and it isn't going away. In fact, supporting digital retail is imperative. For many executives, the upside opportunity of eCommerce may not be enough though.
Consequently, some leading brand manufacturers have spent years mired in analysis paralysis trying to gauge incremental sales associated with eCommerce. The hard truth is that eCommerce may not be incremental.
Read moreWinning the talent wars: Strategies to help hire and retain eCommerce staff
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce.
One of the biggest issues executives struggle with is determining headcount, along with finding and retaining staff. While there is no single universal and overarching answer to this question, Profitero has done some extensive research in this area—offering some guidelines by industry vertical, role and staff level.
Read morein the news
podcast
Episode 42: How to Define and Lead Digital Transformation
The FMI and Nielsen has forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?
Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transformation for Fortune 100 companies (including Mondelez and Kimberly-Clark), mid-size and start-ups. Currently, Oskar is VP eCommerce Acceleration at Kellogg’s where he’s responsible for future-proofing global company growth via eCommerce and digital business innovation.
Keith and Oskar discuss how to define the scope and lead digital transformation to position eCommerce for success (in terms of what to do but equally what not to do), the outlook for online grocery growth, as well as some of Oskar’s observations on specific technologies that are changing how consumers engage with retailers and brands.
Episode 41: The Democratization of Voice
(32:19) Recorded by Eric Bisceglia and Keith Anderson on November 9, 2017
At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.
In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.
Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.