Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products
  • Your brand’s estimated share of category sales on Amazon.com

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Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

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More than5 thousandretail websites monitored

More than45 countriescovered

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CLIENTS & PARTNERS

  • Excellence in digital is essential for our performance. Getting the eCommerce basics right is key for our brands' integrity and essential for visibility and conversion. Profitero provides us with clear status on defined KPI's and drives actionable insights on how to improve performance - such as availability and brand equity of our products - supporting sales development both online and in-store.

  • Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

RESOURCES

The eCommerce Holiday Survival Guide

The eCommerce Holiday Survival Guide

Planning for the holiday season may be long behind us, but a lot of work still remains in-season to ensure plans are on target to maximize volume and profitability.

As Connected Partners, Profitero and Nielsen have come together to provide brands and retailers with the tools and framework needed to ensure flawless execution of your eCommerce strategy this holiday season.
 
Download our eCommerce Holiday Survival Guide to find out:
 
  • Where to look to detect early demand signals
  • How to plan for near-perfect execution out of the gate
  • How to leverage Amazon as a marketing/influence channel
  • How to prepare for unexpected demand or execution issues that could pop up

Price Wars: A Study of Online Price Competitiveness

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales.

It seems odd that companies would set higher online sales goals, while also saying they lack an eCommerce strategy – at the same time. But it’s telling.

We hear this anxiety over strategy all the time from companies we talk to. It’s often expressed in the simple question: “Where do I get started?”

Read more

Amazon Echo Dominates Electronics Ahead of Black Friday

Amazon Echo Dominates Electronics Ahead of Black Friday

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals.

With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online between Thanksgiving and Cyber Monday, we took a sneak peek into which brands and products are currently leading the charge in one of the hottest holiday categories - Electronics.

Read more

Podcast Q&A: How to Define eCommerce Success and Where to Play

Podcast Q&A: How to Define eCommerce Success and Where to Play

eCommerce forms a critical part of any brand’s go-to-market strategy, but fundamental questions remain for many, such as how to define success and where to focus resource.

In this Q&A, Sabir Semerkant, SVP of eCommerce at digital agency VaynerMedia, provides his point of view. Check out the podcast for the full interview.

Read more

Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts online this year, with 20% of those saying they plan to spend more online than before.

With holiday shopping set to be more digitally driven than ever before, it’s vital that brand marketers and retailers are primed for success on the digital shelf; and equally, that they can swiftly adapt their online strategy if surprises occur along the way.

To help, Connected Partners Profitero and Nielsen have come together to provide you with the tools and framework needed to ensure flawless execution of your eCommerce strategy with The eCommerce Holiday Survival Guide: a primer on how to develop an ‘early warning system’ during the 2017 holiday shopping season.

Read more

New Profitero Study Reveals Amazon is Winning the Online Price War - But Walmart is on the Offensive

New Profitero Study Reveals Amazon is Winning the Online Price War - But Walmart is on the Offensive

A new Profitero study confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive.

The report, Price Wars: A Study of Online Price Competitiveness, reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is rapidly closing the gap, with the retailer’s prices found to be only 3% more expensive on average than Amazon across all categories studied. This compares to a 2014 Profitero study which found Walmart’s pricing to be 9% higher than Amazon on average. Target was found to be 17% higher than Amazon on average, and Jet 12% higher.

Read more

Welcome ‘Turkey 5’: Amazon Readies Black Friday 2017 Discounts

Welcome ‘Turkey 5’: Amazon Readies Black Friday 2017 Discounts November 14, 2017 | By Lisa Johnston | TWICE

Walmart’s Next Pricing Strategy Is…Raising Select Prices Online?

Alcohol Comes To The Internet

Alcohol Comes To The Internet November 14, 2017 | By E.J. Schultz | Ad Age

Walmart is reportedly raising online prices

Walmart is reportedly raising online prices November 13, 2017 | By Daphne Howland | Retail Dive

Holiday 2017: The Truth About the “Retail Apocalypse”

Holiday 2017: The Truth About the “Retail Apocalypse” November 07, 2017 | By Daniel Kline | The Motley Fool

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017

In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.

RESOURCES

Featured Resources

The eCommerce Holiday Survival Guide

Planning for the holiday season may be long behind us, but a lot of work still remains in-season to ensure plans are on target to maximize volume and profitability.

As Connected Partners, Profitero and Nielsen have come together to provide brands and retailers with the tools and framework needed to ensure flawless execution of your eCommerce strategy this holiday season.
 
Download our eCommerce Holiday Survival Guide to find out:
 
  • Where to look to detect early demand signals
  • How to plan for near-perfect execution out of the gate
  • How to leverage Amazon as a marketing/influence channel
  • How to prepare for unexpected demand or execution issues that could pop up

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

blog posts

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales.

It seems odd that companies would set higher online sales goals, while also saying they lack an eCommerce strategy – at the same time. But it’s telling.

We hear this anxiety over strategy all the time from companies we talk to. It’s often expressed in the simple question: “Where do I get started?”

Read more

Amazon Echo Dominates Electronics Ahead of Black Friday

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals.

With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online between Thanksgiving and Cyber Monday, we took a sneak peek into which brands and products are currently leading the charge in one of the hottest holiday categories - Electronics.

Read more

Podcast Q&A: How to Define eCommerce Success and Where to Play

eCommerce forms a critical part of any brand’s go-to-market strategy, but fundamental questions remain for many, such as how to define success and where to focus resource.

In this Q&A, Sabir Semerkant, SVP of eCommerce at digital agency VaynerMedia, provides his point of view. Check out the podcast for the full interview.

Read more

Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts online this year, with 20% of those saying they plan to spend more online than before.

With holiday shopping set to be more digitally driven than ever before, it’s vital that brand marketers and retailers are primed for success on the digital shelf; and equally, that they can swiftly adapt their online strategy if surprises occur along the way.

To help, Connected Partners Profitero and Nielsen have come together to provide you with the tools and framework needed to ensure flawless execution of your eCommerce strategy with The eCommerce Holiday Survival Guide: a primer on how to develop an ‘early warning system’ during the 2017 holiday shopping season.

Read more

New Profitero Study Reveals Amazon is Winning the Online Price War - But Walmart is on the Offensive

A new Profitero study confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive.

The report, Price Wars: A Study of Online Price Competitiveness, reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is rapidly closing the gap, with the retailer’s prices found to be only 3% more expensive on average than Amazon across all categories studied. This compares to a 2014 Profitero study which found Walmart’s pricing to be 9% higher than Amazon on average. Target was found to be 17% higher than Amazon on average, and Jet 12% higher.

Read more

in the news

Welcome ‘Turkey 5’: Amazon Readies Black Friday 2017 Discounts November 14, 2017 | By Lisa Johnston | TWICE

Walmart’s Next Pricing Strategy Is…Raising Select Prices Online? November 14, 2017 | | Retail Touchpoints

Alcohol Comes To The Internet November 14, 2017 | By E.J. Schultz | Ad Age

Walmart is reportedly raising online prices November 13, 2017 | By Daphne Howland | Retail Dive

Holiday 2017: The Truth About the “Retail Apocalypse” November 07, 2017 | By Daniel Kline | The Motley Fool

podcast

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017

In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.