Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than5 thousandretail websites covered
More than45 countriescovered
Already5 global officesin Dublin, London, Minsk, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.
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We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
RESOURCES
Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.
Take the 10-minute survey and you will receive an Executive Summary of the findings once the survey results are compiled. The Executive Survey will tell you:
- Which eCommerce KPIs are considered most critical by your peers
- Their top organizational priorities and eCommerce challenges
- The differences in budgeting approaches by country and industry
- How the most successful eCommerce heads are organizing around Amazon
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s new white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
Building Your eCommerce Measurement Playbook
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
Embracing Click-and-Collect to Increase Non-Food Sales
Embracing Click-and-Collect to Increase Non-Food Sales
A new report from the Global Market Development Center (GMDC), an association that connects its members to advance innovation in the marketplace, examines why non-food manufacturers should embrace click-and-collect rather than fear it: Connecting with Click-and-Collect: Strategic Upside for Non-Categories.
To succeed and embrace the digital movement, non-food retailers and manufacturers must rewire their go-to-market strategies by working together to develop seamless, integrated strategies and plans that breed profitability, growth and success for all involved parties
Read moreThe Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior
The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior
Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do, which is critical in planning assortment, marketing and activation efforts.
According to a recent Nielsen survey, 18% of Baby Boomers who bought an adult beverage in the past 30 days had made an impulse purchase, compared to only 11% of Millennials. At the same time, 16% of Millennials said that it wasn’t until they were in the store that they “recalled” the need to make a purchase. Comparatively, the majority of Millennials and Boomers say they plan their alcoholic beverage purchases before they shop.
Read moreProfitero Opens China Office to Support Global Expansion
Profitero Opens China Office to Support Global Expansion
Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest eCommerce markets – China, US, UK, Japan, Germany and France.
Profitero is already monitoring the digital shelf in China for the world's largest brands - providing a "big picture" of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the monitoring of more than 50 retailers in China and measuring the performance of best-selling products across key categories on Alibaba’s Tmall, China’s largest e-commerce marketplace.
Read moreOrganizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Establishing an eCommerce strategy is one thing; performing against it is another.
Now in its second year, Profitero’s industry-wide survey seeks to identify how highly successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.
Take the 10-minute survey and receive an Executive Summary of the findings once the survey results are compiled - helping you to effectively benchmark how you're performing against your peers.
Read moreAmazon FastMovers: Now Available Across 50+ Categories
Amazon FastMovers: Now Available Across 50+ Categories
As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon - as well as keeping an eye on new and emerging brands entering your category - is vital to online success.
We’re excited to announce that we’ve now expanded our FastMovers to more than 50+ categories, ensuring you get the essential nuggets of insight to help improve your product's performance on Amazon. Download your free FastMovers reports today.
Read moreCPG retailers are at a crossroads as a new threat rises
Embracing Click and Collect to Increase Non-food Sales
Click-and-collect emerges as high-growth op for non-food, GMDC says
Wal-Mart competitors Target and Aldi make strategic countermoves
Irish headquartered firm Profitero expands footprint with new Shanghai office
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
RESOURCES
Featured Resources
Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.
Take the 10-minute survey and you will receive an Executive Summary of the findings once the survey results are compiled. The Executive Survey will tell you:
- Which eCommerce KPIs are considered most critical by your peers
- Their top organizational priorities and eCommerce challenges
- The differences in budgeting approaches by country and industry
- How the most successful eCommerce heads are organizing around Amazon
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s new white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
blog posts
Embracing Click-and-Collect to Increase Non-Food Sales
A new report from the Global Market Development Center (GMDC), an association that connects its members to advance innovation in the marketplace, examines why non-food manufacturers should embrace click-and-collect rather than fear it: Connecting with Click-and-Collect: Strategic Upside for Non-Categories.
To succeed and embrace the digital movement, non-food retailers and manufacturers must rewire their go-to-market strategies by working together to develop seamless, integrated strategies and plans that breed profitability, growth and success for all involved parties
Read moreThe Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior
Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do, which is critical in planning assortment, marketing and activation efforts.
According to a recent Nielsen survey, 18% of Baby Boomers who bought an adult beverage in the past 30 days had made an impulse purchase, compared to only 11% of Millennials. At the same time, 16% of Millennials said that it wasn’t until they were in the store that they “recalled” the need to make a purchase. Comparatively, the majority of Millennials and Boomers say they plan their alcoholic beverage purchases before they shop.
Read moreProfitero Opens China Office to Support Global Expansion
Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest eCommerce markets – China, US, UK, Japan, Germany and France.
Profitero is already monitoring the digital shelf in China for the world's largest brands - providing a "big picture" of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the monitoring of more than 50 retailers in China and measuring the performance of best-selling products across key categories on Alibaba’s Tmall, China’s largest e-commerce marketplace.
Read moreOrganizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Establishing an eCommerce strategy is one thing; performing against it is another.
Now in its second year, Profitero’s industry-wide survey seeks to identify how highly successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.
Take the 10-minute survey and receive an Executive Summary of the findings once the survey results are compiled - helping you to effectively benchmark how you're performing against your peers.
Read moreAmazon FastMovers: Now Available Across 50+ Categories
As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon - as well as keeping an eye on new and emerging brands entering your category - is vital to online success.
We’re excited to announce that we’ve now expanded our FastMovers to more than 50+ categories, ensuring you get the essential nuggets of insight to help improve your product's performance on Amazon. Download your free FastMovers reports today.
Read morein the news
CPG retailers are at a crossroads as a new threat rises
Embracing Click and Collect to Increase Non-food Sales
Click-and-collect emerges as high-growth op for non-food, GMDC says
Wal-Mart competitors Target and Aldi make strategic countermoves
Irish headquartered firm Profitero expands footprint with new Shanghai office
podcast
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.