Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than5 thousandretail websites covered
More than45 countriescovered
Already6 global officesin Dublin, London, Minsk, Shanghai, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.
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We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.
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Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
RESOURCES
China Mobile Commerce – How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market
China Mobile Commerce – How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market
China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.
But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.
Download this new white paper to learn:
- The importance of supporting a mobile-first strategy
- The key to winning over savvy and social Chinese consumers
- Why doing business with Tmall and JD.com matters
- The importance of ratings and reviews and sentiment analysis to earn trust
- The intricacies of monitoring frequently changing content
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s eBook and learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
Building Your eCommerce Measurement Playbook
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
Treat or Treat? How to Win Search This Halloween
Treat or Treat? How to Win Search This Halloween
According to NRF’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities - up from 171 million last year.
Among Halloween online shoppers, a Bizrate Insights survey reveals that more than half (58.6%) are looking to start their Halloween searches on Amazon - which is also where the majority of online shoppers are most likely to buy Halloween products (71.2%), followed by Walmart.com (42.9%).
Find out how your products can make it onto page one of organic search results to achieve scarily good online sales this Halloween.
Read moreEstimating Online Market Share: Are Your Metrics off the Mark?
Estimating Online Market Share: Are Your Metrics off the Mark?
If you’re like most brands, market share is one of your key KPIs for success.
But a recent Profitero analysis shows that some online share models do not fully represent all products in the category within their estimates. In some cases, estimates could be as much as 7X off the mark, resulting in mis-stated growth numbers and competitive blindspots.
We explore why having a full representation of the category really matters on the digital shelf.
Read morePodcast Q&A: How Brands Can Optimize for Seasonal Events
Podcast Q&A: How Brands Can Optimize for Seasonal Events
As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products?
In a Q&A from our recent podcast, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons.
Read moreAmazonFresh Beats UK Supermarkets on Price, by at Least 15% on Average
AmazonFresh Beats UK Supermarkets on Price, by at Least 15% on Average
Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
Analysis was conducted on September 29, 2017 and the AmazonFresh postal code used was W1W 6JQ.
The analysis shows that UK supermarkets who sell online are between 15% and 27% more expensive than AmazonFresh on average.
Read moreHow Big Brands Can Fight Back Against Challenger Brands Online
How Big Brands Can Fight Back Against Challenger Brands Online
It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands - regardless of size or marketing budget.
Many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to search for more ‘niche’ products that may not be available in the offline world), and shorter R&D cycles (smaller brands can simply be more nimble and move faster to get new products to market).
However, big brands that can dedicate the right level of attention and resources can perform exceptionally well on Amazon.
Here we outline our top do’s and don’ts for bigger brands to compete with fast-moving challenger brands online.
Read more5 ways to tap China’s US$800 billion e-commerce market
Walmart Does In-Fridge Delivery, Maybe Just To Prove It Can
Wal-Mart acquires final-mile startup to compete with Amazon in New York City
Instacart close to entering Canada with Loblaw tie-up
Walmart tests online grocery pickup for SNAP customers
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
RESOURCES
Featured Resources
China Mobile Commerce – How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market
China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.
But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.
Download this new white paper to learn:
- The importance of supporting a mobile-first strategy
- The key to winning over savvy and social Chinese consumers
- Why doing business with Tmall and JD.com matters
- The importance of ratings and reviews and sentiment analysis to earn trust
- The intricacies of monitoring frequently changing content
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s eBook and learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
blog posts
Treat or Treat? How to Win Search This Halloween
According to NRF’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities - up from 171 million last year.
Among Halloween online shoppers, a Bizrate Insights survey reveals that more than half (58.6%) are looking to start their Halloween searches on Amazon - which is also where the majority of online shoppers are most likely to buy Halloween products (71.2%), followed by Walmart.com (42.9%).
Find out how your products can make it onto page one of organic search results to achieve scarily good online sales this Halloween.
Read moreEstimating Online Market Share: Are Your Metrics off the Mark?
If you’re like most brands, market share is one of your key KPIs for success.
But a recent Profitero analysis shows that some online share models do not fully represent all products in the category within their estimates. In some cases, estimates could be as much as 7X off the mark, resulting in mis-stated growth numbers and competitive blindspots.
We explore why having a full representation of the category really matters on the digital shelf.
Read morePodcast Q&A: How Brands Can Optimize for Seasonal Events
As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products?
In a Q&A from our recent podcast, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons.
Read moreAmazonFresh Beats UK Supermarkets on Price, by at Least 15% on Average
Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
Analysis was conducted on September 29, 2017 and the AmazonFresh postal code used was W1W 6JQ.
The analysis shows that UK supermarkets who sell online are between 15% and 27% more expensive than AmazonFresh on average.
Read moreHow Big Brands Can Fight Back Against Challenger Brands Online
It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands - regardless of size or marketing budget.
Many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to search for more ‘niche’ products that may not be available in the offline world), and shorter R&D cycles (smaller brands can simply be more nimble and move faster to get new products to market).
However, big brands that can dedicate the right level of attention and resources can perform exceptionally well on Amazon.
Here we outline our top do’s and don’ts for bigger brands to compete with fast-moving challenger brands online.
Read morein the news
5 ways to tap China’s US$800 billion e-commerce market
Walmart Does In-Fridge Delivery, Maybe Just To Prove It Can
Wal-Mart acquires final-mile startup to compete with Amazon in New York City
Instacart close to entering Canada with Loblaw tie-up
Walmart tests online grocery pickup for SNAP customers
podcast
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.