Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

$0.64

64 cents of every dollar spent in retail stores is now influenced by digital interactions.

7.3%

7.3% of total global retail sales, or $1.672 trillion, was spent online in 2015.

50%

Online growth will account for approximately 50% of total CPG growth within the next 5 years.

57%

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store.

Read what the experts say about why eCommerce matters.

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

RESOURCES

A Playbook for eCommerce Measurement and Analytics

A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

Holiday 2016 Microsite & Industry Predictions

Holiday 2016 Microsite & Industry Predictions

With more shoppers continuing to shift their purchasing online, the 2016 Holiday and Christmas season is poised to be the biggest in eCommerce history.

Our Holiday 2016 microsite compiles everything you need to know, from the best-selling products on Amazon through to predictions on what to expect for this year’s holiday season from industry experts.

View microsite

 

 

Building Your eCommerce Measurement Playbook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

The Connected Category Story: Durables Dominate, But Consumables Gain Traction Online

The Connected Category Story: Durables Dominate, But Consumables Gain Traction Online

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online.

Durable and service-oriented categories continue to lead the way in self-reported online purchasing. Consumable categories, in contrast, have been slower to gain popularity among online shoppers, but that is changing—especially for categories like personal care and beauty.

Read more

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 1: Analyzing your Competitors

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 1: Analyzing your Competitors

In this five-part blog series we cover highlights, key features, and use cases of Proftero’s Amazon FastMovers reports.

Profitero’s FastMovers reports analyze best-selling Amazon products to produce a cumulative ranking by category, delivered directly to your inbox on a monthly basis. These complimentary product performance reports are available for Amazon US (12 Categories), Amazon UK (11 Categories), and Amazon France (5 Categories).

Read more

Webinar: How Your Brand Can Measure Success at the Digital Shelf in 2017

Webinar: How Your Brand Can Measure Success at the Digital Shelf in 2017

Date: Thursday, 26 January 2017
Time: 11:00 am EST (45 minutes)

Join us for a complimentary webinar on how to measure success at the digital shelf – vital for any brands aiming to accelerate eCommerce growth in 2017 and beyond.

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

Read more

What Will be the Biggest Disruptor of Traditional Online Retail Search?

What Will be the Biggest Disruptor of Traditional Online Retail Search?

The handy product search box has been a reliable feature on Amazon’s site since the 90s. But as eCommerce grows and continues to evolve, is the search bar here to stay?

This holiday season saw Alexa devices top Amazon’s Best-Seller List, with millions of Alexa devices sold worldwide. In an increasingly multi-screen (and even screenless) world, how will retail product search change?

We asked four industry experts for their view on what will be the biggest disruptor of traditional online retail search.

Read more

Nine Predictions For eCommerce in 2017

Nine Predictions For eCommerce in 2017

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the "If and when" on to "What now?" and "How?"

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl outlines his nine predictions for eCommerce in 2017, previously published in Retail Times.

Read more

Viewpoint: Capitalizing on the online wellness trend

Viewpoint: Capitalizing on the online wellness trend January 09, 2017 | By Jorge Castrejon | Supermarket News

Wal-Mart Stores spends $70 million to acquire online footwear business ShoeBuy

Boston-based e-commerce site ShoeBuy acquired by Jet.com

Boston-based e-commerce site ShoeBuy acquired by Jet.com January 05, 2017 | By Janelle Nanos | Boston Globe

Profitero has nine top predictions for e-commerce in 2017

Profitero has nine top predictions for e-commerce in 2017 December 20, 2016 | By Andrew Pearl | Retail Times

How Boxed is bringing bulk CPG products online

How Boxed is bringing bulk CPG products online December 16, 2016 | By Keith Anderson | Internet Retailer

Episode 30: The Future of Shopper Marketing

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

Episode 28: The Importance of Mobile Ready Hero Images

Episode 28: The Importance of Mobile Ready Hero Images

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile ready hero images (conversion is proven to be stronger from mobile ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.

Episode 27: The Future of Food Tech

Episode 27: The Future of Food Tech

(35:29) Recorded by Viv Craske and Andrew Pearl on November 17th, 2016

With the arrival of the Amazon Dash button and voice activated shopping, we’re fast moving to a world of any time, any where eCommerce.

In this episode, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Viv Craske, a digital strategist and food tech evangelist, and author of “Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Future Proof Your Brand On The High Street And Online”.

Andrew and Viv discuss the importance of designing eCommerce for mobile, how FMCG brands should be adopting a new model of innovative thinking (where 10% of their focus is on cutting-edge technology), and the future of distributed eCommerce.

Episode 26: How Boxed is Bringing Bulk CPG Products Online

Episode 26: How Boxed is Bringing Bulk CPG Products Online

(21:51) Recorded by Chieh Huang and on November 10th, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3 years ago.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Chieh Huang, co-founder and CEO of Boxed Wholesale.

Keith and Chieh discuss the economics behind the Boxed business model, where it fits in today’s ecosystem of increasingly diverse online models, the importance of mobile (Boxed first launched as mobile-only), as well as insight into how CPG brands can effectively partner with Boxed.

RESOURCES

Featured Resources

A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

Holiday 2016 Microsite & Industry Predictions

With more shoppers continuing to shift their purchasing online, the 2016 Holiday and Christmas season is poised to be the biggest in eCommerce history.

Our Holiday 2016 microsite compiles everything you need to know, from the best-selling products on Amazon through to predictions on what to expect for this year’s holiday season from industry experts.

View microsite

 

 

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

blog posts

The Connected Category Story: Durables Dominate, But Consumables Gain Traction Online

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online.

Durable and service-oriented categories continue to lead the way in self-reported online purchasing. Consumable categories, in contrast, have been slower to gain popularity among online shoppers, but that is changing—especially for categories like personal care and beauty.

Read more

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 1: Analyzing your Competitors

In this five-part blog series we cover highlights, key features, and use cases of Proftero’s Amazon FastMovers reports.

Profitero’s FastMovers reports analyze best-selling Amazon products to produce a cumulative ranking by category, delivered directly to your inbox on a monthly basis. These complimentary product performance reports are available for Amazon US (12 Categories), Amazon UK (11 Categories), and Amazon France (5 Categories).

Read more

Webinar: How Your Brand Can Measure Success at the Digital Shelf in 2017

Date: Thursday, 26 January 2017
Time: 11:00 am EST (45 minutes)

Join us for a complimentary webinar on how to measure success at the digital shelf – vital for any brands aiming to accelerate eCommerce growth in 2017 and beyond.

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

Read more

What Will be the Biggest Disruptor of Traditional Online Retail Search?

The handy product search box has been a reliable feature on Amazon’s site since the 90s. But as eCommerce grows and continues to evolve, is the search bar here to stay?

This holiday season saw Alexa devices top Amazon’s Best-Seller List, with millions of Alexa devices sold worldwide. In an increasingly multi-screen (and even screenless) world, how will retail product search change?

We asked four industry experts for their view on what will be the biggest disruptor of traditional online retail search.

Read more

Nine Predictions For eCommerce in 2017

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the "If and when" on to "What now?" and "How?"

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl outlines his nine predictions for eCommerce in 2017, previously published in Retail Times.

Read more

in the news

Viewpoint: Capitalizing on the online wellness trend January 09, 2017 | By Jorge Castrejon | Supermarket News

Wal-Mart Stores spends $70 million to acquire online footwear business ShoeBuy January 05, 2017 | By Kim Souza | Talk Business

Boston-based e-commerce site ShoeBuy acquired by Jet.com January 05, 2017 | By Janelle Nanos | Boston Globe

Profitero has nine top predictions for e-commerce in 2017 December 20, 2016 | By Andrew Pearl | Retail Times

How Boxed is bringing bulk CPG products online December 16, 2016 | By Keith Anderson | Internet Retailer

podcast

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

Episode 28: The Importance of Mobile Ready Hero Images

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile ready hero images (conversion is proven to be stronger from mobile ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.

Episode 27: The Future of Food Tech

(35:29) Recorded by Viv Craske and Andrew Pearl on November 17th, 2016

With the arrival of the Amazon Dash button and voice activated shopping, we’re fast moving to a world of any time, any where eCommerce.

In this episode, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Viv Craske, a digital strategist and food tech evangelist, and author of “Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Future Proof Your Brand On The High Street And Online”.

Andrew and Viv discuss the importance of designing eCommerce for mobile, how FMCG brands should be adopting a new model of innovative thinking (where 10% of their focus is on cutting-edge technology), and the future of distributed eCommerce.

Episode 26: How Boxed is Bringing Bulk CPG Products Online

(21:51) Recorded by Chieh Huang and on November 10th, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3 years ago.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Chieh Huang, co-founder and CEO of Boxed Wholesale.

Keith and Chieh discuss the economics behind the Boxed business model, where it fits in today’s ecosystem of increasingly diverse online models, the importance of mobile (Boxed first launched as mobile-only), as well as insight into how CPG brands can effectively partner with Boxed.