Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than8 thousandretail websites monitored
More than50 countriescovered
Already6 global officesin Dublin, London, Minsk, Shanghai, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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eCommerce is a key channel for us and Amazon is clearly an important retailer to win with, now and in the future, as the channel grows at pace. Profitero not only gives us the ability to monitor category dynamics and to easily track our sales and share on Amazon against our competitors, but crucially it enables us to connect the drivers behind our online sales performance. We had no visibility into this level of actionable insight before using Profitero.
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Excellence in digital is essential for our performance. Getting the eCommerce basics right is key for our brands' integrity and essential for visibility and conversion. Profitero provides us with clear status on defined KPI's and drives actionable insights on how to improve performance - such as availability and brand equity of our products - supporting sales development both online and in-store.
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Understanding our sales and share performance with a retailer as significant as Amazon is critically important to our growth. We chose Profitero because of its unique ability to not only tell us what's happening with our sales, but why it's happening - and what specific actions will grow sales faster.
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Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
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Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
RESOURCES
The E-Commerce Acceleration Playbook
The E-Commerce Acceleration Playbook
From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?
In the E-Commerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics.
The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales.
Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now
Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now
It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.
To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.
How Brands Are Budgeting and Organizing Around eCommerce
How Brands Are Budgeting and Organizing Around eCommerce
Plan for eCommerce success in 2018: download the findings of our global survey into how brand manufacturers are budgeting and organizing for the online channel.
Find out:
- Their top organizational priorities and eCommerce challenges
- How the most successful eCommerce heads are budgeting and organizing around Amazon
- Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year
Price Wars: A Study of Online Price Competitiveness
Price Wars: A Study of Online Price Competitiveness
In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.
Find out:
- The online price competitiveness of retailers Amazon, Walmart, Target and Jet
- Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
- Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars
Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars
Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero.
In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart's and Amazon's prices for grocery. Target and Jet.com were both found to be, on average, about 6% higher in grocery than Amazon.
Read moreWho’s Winning Search Ahead of Valentine’s Day?
Who’s Winning Search Ahead of Valentine’s Day?
In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts.
And the findings of this year's NRF/Prosper Insights & Analytics survey reveals that more US consumers are planning on purchasing candy this year, with 55 percent (up from 50 percent) saying they will give gifts of candy.
We look at who’s winning page one in search on Amazon for Chocolate and Candy Valentine’s keywords during this high demand sales period.
Read moreFixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
Many brands are heavily focused on using content and search optimization to drive up online sales – and rightly so. But for companies that want to start simple, a strategy focused on eliminating out-of-stocks may be a solid bet.
Unlike content and search optimization, which often require incremental resources to execute, out-of-stock issues can largely be addressed through better retail communication, smarter inventory management and demand planning, using the people and resources already in place.
Read moreProfitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide
Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide
Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.
Under the new arrangement, Profitero has already implemented eCommerce analytics solutions for Nielsen clients in 12 markets across North America, Europe and Asia, for more than 40 brands and monitoring more than 550 unique online retailers.
Read moreBest of 2017 Profitero Insights
Best of 2017 Profitero Insights
2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive.
Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel.
Until then, check out our most popular podcasts, blogs and reports of 2017.
Read moreThe retail price wars are intensifying
Walmart now price matching Amazon on 53% of products
Amazon holds slim lead in online grocery pricing
Amazon locked in price war, eyes Toys R Us for retail sites
Amazon Is Squeezing Suppliers to Curb Losses in Price Wars
Episode 41: The Democratization of Voice
Episode 41: The Democratization of Voice
(32:19) Recorded by Eric Bisceglia and Keith Anderson on November 9, 2017
At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.
In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.
Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
RESOURCES
Featured Resources
The E-Commerce Acceleration Playbook
From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?
In the E-Commerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics.
The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales.
Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now
It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.
To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.
How Brands Are Budgeting and Organizing Around eCommerce
Plan for eCommerce success in 2018: download the findings of our global survey into how brand manufacturers are budgeting and organizing for the online channel.
Find out:
- Their top organizational priorities and eCommerce challenges
- How the most successful eCommerce heads are budgeting and organizing around Amazon
- Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year
Price Wars: A Study of Online Price Competitiveness
In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.
Find out:
- The online price competitiveness of retailers Amazon, Walmart, Target and Jet
- Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
- Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
blog posts
Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars
Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero.
In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart's and Amazon's prices for grocery. Target and Jet.com were both found to be, on average, about 6% higher in grocery than Amazon.
Read moreWho’s Winning Search Ahead of Valentine’s Day?
In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts.
And the findings of this year's NRF/Prosper Insights & Analytics survey reveals that more US consumers are planning on purchasing candy this year, with 55 percent (up from 50 percent) saying they will give gifts of candy.
We look at who’s winning page one in search on Amazon for Chocolate and Candy Valentine’s keywords during this high demand sales period.
Read moreFixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
Many brands are heavily focused on using content and search optimization to drive up online sales – and rightly so. But for companies that want to start simple, a strategy focused on eliminating out-of-stocks may be a solid bet.
Unlike content and search optimization, which often require incremental resources to execute, out-of-stock issues can largely be addressed through better retail communication, smarter inventory management and demand planning, using the people and resources already in place.
Read moreProfitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide
Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.
Under the new arrangement, Profitero has already implemented eCommerce analytics solutions for Nielsen clients in 12 markets across North America, Europe and Asia, for more than 40 brands and monitoring more than 550 unique online retailers.
Read moreBest of 2017 Profitero Insights
2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive.
Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel.
Until then, check out our most popular podcasts, blogs and reports of 2017.
Read morein the news
podcast
Episode 41: The Democratization of Voice
(32:19) Recorded by Eric Bisceglia and Keith Anderson on November 9, 2017
At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.
In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.
Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.
Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
(30:25) Recorded by Nicole Vinson and Keith Anderson on September 5th, 2017
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).
Episode 39: Establishing an eCommerce Strategy, Team and Capabilities
(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017
As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.
In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.
Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.