Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

$0.64

64 cents of every dollar spent in retail stores is now influenced by digital interactions.

7.3%

7.3% of total global retail sales, or $1.672 trillion, was spent online in 2015.

50%

Online growth will account for approximately 50% of total CPG growth within the next 5 years.

57%

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store.

Read what the experts say about why eCommerce matters.

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

RESOURCES

Winning at the Digital Shelf with Different Online Retail Models

Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Swipe to Buy: How to Capture Tomorrow's Online Brand Loyalists

Swipe to Buy: How to Capture Tomorrow's Online Brand Loyalists

Believe the hype. FMCG eCommerce is exploding. Right. Now. But, understanding “right now” isn’t enough anymore.

Chris Morley, President, U.S. Lead Markets at Nielsen, discusses how their scientists are devoted to getting the industry the right data that will get them there.

Read more

10 Tips for Measuring Online Brand Performance

10 Tips for Measuring Online Brand Performance

Previously published in Consumer Goods Technology, Nielsen's VP Digital Measurement and Profitero's SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond.

Read more

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 4: Identifying the Number of 3P Sellers

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 4: Identifying the Number of 3P Sellers

In the previous posts from our 5-part blog series ‘5 Ways to Optimize your eCommerce Performance with Amazon FastMovers’, we covered how these reports can help you analyze your competitors, identify emerging brands, and detect consumer and product trends.

In part 4 we look at how to use these reports to identify the number of 3P sellers in your category - and why it’s so critical to monitor this.

Read more

Valentine’s Day: Capitalizing On The $18 Billion Opportunity

Valentine’s Day: Capitalizing On The $18 Billion Opportunity

February is here and it can only mean one thing: Valentine’s Day. While U.S. consumers are predicted to spend an average of $136.57, down from last year’s record-high of $146.84, total spending is still expected to reach $18.2 billion, according to the National Retail Federation.

Valentine’s creates a huge opportunity for brands and retailers to capitalize on a sales event that ranks third among total seasonal event expenditures – and for which more than a quarter of all gifts (27%) are expected to be made online.

We look back on Valentine’s Day 2016 to identify the biggest winners in the Candy & Chocolate category on Amazon, and explore the critical pillars to success for brands hoping to maximize eCommerce sales this year.

Read more

Winning Diverse Shoppers in a Digital Retail World

Winning Diverse Shoppers in a Digital Retail World

For consumer packaged goods (CPG) manufacturers and retailers, knowing how consumers go from wanting to buying along the elusive and increasingly digital path to purchase is critical for two reasons.

First, it allows them to measure the market more accurately, so they can make better decisions about where and how to invest for growth. Second, it enables them to engage their customers more effectively, especially as the lines between media and commerce continue to blur.

Read more

E-commerce snacks: PepsiCo’s Lay chips crowned Super Bowl winner

E-commerce snacks: PepsiCo’s Lay chips crowned Super Bowl winner February 15, 2017 | By Douglas Yu | BakeryandSnacks.com

Wal-Mart coordinating e-commerce, brick-and-mortar supply operations

Wal-Mart coordinating e-commerce, brick-and-mortar supply operations February 14, 2017 | By Daphne Howland | Retail Dive

E-tail-volution: Why confectionery e-commerce strategies shouldn’t be put on hold

E-tail-volution: Why confectionery e-commerce strategies shouldn’t be put on hold February 10, 2017 | By Oliver Nieburg | FoodNavigator.com

The Supply Side: Suppliers, retailers react as categories gravitate online

The Supply Side: Suppliers, retailers react as categories gravitate online February 08, 2017 | By Kim Souza | Talk Business

5 Valentine’s Day tips for sweet online success

5 Valentine’s Day tips for sweet online success February 08, 2017 | By Jorge Castrejon | Internet Retailer

Episode 32: The Digital Democratization of Retailing and More

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

Episode 28: The Importance of Mobile Ready Hero Images

Episode 28: The Importance of Mobile Ready Hero Images

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile ready hero images (conversion is proven to be stronger from mobile ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.

RESOURCES

Featured Resources

Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

blog posts

Swipe to Buy: How to Capture Tomorrow's Online Brand Loyalists

Believe the hype. FMCG eCommerce is exploding. Right. Now. But, understanding “right now” isn’t enough anymore.

Chris Morley, President, U.S. Lead Markets at Nielsen, discusses how their scientists are devoted to getting the industry the right data that will get them there.

Read more

10 Tips for Measuring Online Brand Performance

Previously published in Consumer Goods Technology, Nielsen's VP Digital Measurement and Profitero's SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond.

Read more

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers - Part 4: Identifying the Number of 3P Sellers

In the previous posts from our 5-part blog series ‘5 Ways to Optimize your eCommerce Performance with Amazon FastMovers’, we covered how these reports can help you analyze your competitors, identify emerging brands, and detect consumer and product trends.

In part 4 we look at how to use these reports to identify the number of 3P sellers in your category - and why it’s so critical to monitor this.

Read more

Valentine’s Day: Capitalizing On The $18 Billion Opportunity

February is here and it can only mean one thing: Valentine’s Day. While U.S. consumers are predicted to spend an average of $136.57, down from last year’s record-high of $146.84, total spending is still expected to reach $18.2 billion, according to the National Retail Federation.

Valentine’s creates a huge opportunity for brands and retailers to capitalize on a sales event that ranks third among total seasonal event expenditures – and for which more than a quarter of all gifts (27%) are expected to be made online.

We look back on Valentine’s Day 2016 to identify the biggest winners in the Candy & Chocolate category on Amazon, and explore the critical pillars to success for brands hoping to maximize eCommerce sales this year.

Read more

Winning Diverse Shoppers in a Digital Retail World

For consumer packaged goods (CPG) manufacturers and retailers, knowing how consumers go from wanting to buying along the elusive and increasingly digital path to purchase is critical for two reasons.

First, it allows them to measure the market more accurately, so they can make better decisions about where and how to invest for growth. Second, it enables them to engage their customers more effectively, especially as the lines between media and commerce continue to blur.

Read more

in the news

E-commerce snacks: PepsiCo’s Lay chips crowned Super Bowl winner February 15, 2017 | By Douglas Yu | BakeryandSnacks.com

Wal-Mart coordinating e-commerce, brick-and-mortar supply operations February 14, 2017 | By Daphne Howland | Retail Dive

E-tail-volution: Why confectionery e-commerce strategies shouldn’t be put on hold February 10, 2017 | By Oliver Nieburg | FoodNavigator.com

The Supply Side: Suppliers, retailers react as categories gravitate online February 08, 2017 | By Kim Souza | Talk Business

5 Valentine’s Day tips for sweet online success February 08, 2017 | By Jorge Castrejon | Internet Retailer

podcast

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

Episode 28: The Importance of Mobile Ready Hero Images

(36:32) Recorded by Oliver Bradley and Andrew Pearl on December 1st, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile ready hero images (conversion is proven to be stronger from mobile ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.