Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

DATA DRIVEN RESULTS

$0.64

64 cents of every dollar spent in retail stores is now influenced by digital interactions.

7.3%

7.3% of total global retail sales, or $1.672 trillion, was spent online in 2015.

50%

Online growth will account for about 50% of total CPG growth within 5 years.

57%

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store.

Read what the experts say about why eCommerce matters.

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

    delhaize-logo-150x155
  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

    Morrisons_Trial_Logo
  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

    Nebraska Furniture Mart
  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

    ocado-logo
  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

    Tokmanni
  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

    Waitrose
  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

    Staples inc Logo
  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface. 640px-Coop_Logo.svg

RESOURCES

Study: How Brands Budget and Organize Around eCommerce

A036_lg-eCommerce-Image-FA

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • What are the organizational strategies of the most successful eCommerce brands?
  • How do the most successful eCommerce heads organize around Amazon?
  • What are the top organizational priorities and eCommerce challenges?
  • What accounts for differences in eCommerce growth targets for 2016?
  • Are there differences in budgeting approaches by country or industry?
View report

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

1.-screenshot-Profitero-Global-Dashboard-frame-1

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

pricing

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.

Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Microsite: Winning in Online Grocery in 2016

online-grocery

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

Part 2: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

Part 2: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

In analysis previously published on ClickZ, we look at how it's not always the dominant brands in the brick-and mortar world who are winning online.

In Part 2, we address the importance of customer advocacy at the digital shelf, and we reveal which beauty brand manufacturer is winning on Amazon.

Read more

Part 1: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

Part 1: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

In analysis previously published on ClickZ, we look at why it's not always the dominant brands in the brick-and-mortar world who are winning online.

While incumbent market-leading brands are getting more sophisticated in their engagement with Amazon, it's often new and emerging brands that are now benefiting from early-mover advantage.

Read more

IGD Webinar: UK Online Grocery Trends

IGD Webinar: UK Online Grocery Trends

Profitero's recent webinar with IGD “How FMCG Brands Can Compete and Win in Online Grocery” covered the latest UK online grocery trends and forecasts, as well as guidance on how FMCG brands can optimize their performance in the eCommerce channel.

In this post, IGD's Senior Multichannel Analyst Toby Pickard summarizes some of the key takeaways and discusses why online grocery is a global opportunity.

Read more

Infographic: Supplies in Demand - The Best-Selling House Supplies Brands on Amazon

Infographic: Supplies in Demand - The Best-Selling House Supplies Brands on Amazon

House/cleaning supplies are at the forefront of the surge in US eCommerce CPG sales, which rose 42% last year, well ahead of the overall eCommerce increase of 30%.

The fastest-growing CPG e-commerce category was laundry detergent, with sales up 85% in 2015, according to 1010data.

Check out our new infographic for the best-selling house supplies brands on Amazon and to download your complimentary Amazon FastMovers US House Supplies report.

Read more

European eCommerce Trends - AmazonFresh, Prime Now and Brexit 

European eCommerce Trends - AmazonFresh, Prime Now and Brexit 

The arrival of AmazonFresh in the UK, and more recently Prime Now in Paris, is set to shake up a highly competitive European grocery market.

In this transcript from the Profitero Podcast Series, Keith Anderson speaks to Andrew Pearl, Profitero’s new Director of Strategy and Insights EMEA, who has spent the last 13 years in category management and shopper marketing at Mars, McCormick and Tata Global Beverages.

They discuss how AmazonFresh and Prime Now are likely to disrupt the European grocery market, how FMCG brands can best work as a supplier to Amazon, as well as the possible implications of Brexit on eCommerce.

Read more

Analysis: Unilever acquires online retail startup Dollar Shave Club

Analysis: Unilever acquires online retail startup Dollar Shave Club

July 20, 2016 | By Keith Anderson | Chain Store Age

Jet.com celebrates its first anniversary

Jet.com celebrates its first anniversary

July 20, 2016 | By Matt Lindner | Internet Retailer

Which CPG brands are winning on Amazon?

Which CPG brands are winning on Amazon?

July 18, 2016 | By Graham Charlton | ClickZ

An Amazon’s seller’s secrets of success

An Amazon’s seller’s secrets of success

July 14, 2016 | By Keith Anderson | Internet Retailer

Why this online retailer is opting out of Amazon Prime Day

Why this online retailer is opting out of Amazon Prime Day

July 13, 2016 | By Yuyu Chen | Digiday

Episode 16: Amazon’s Move Into Private Label Consumables

Keith Anderson

Episode 16: Amazon’s Move Into Private Label Consumables

After years of rumors and innuendo, Amazon.com finally seems poised to launch a large-scale push into its own lines of consumables, launching Happy Belly coffee and Mama Bear baby food in June 2016.

In this episode, Profitero’s Keith Anderson discusses why Amazon is investing in private label consumables, how Amazon’s private label strategy is different to traditional retailers, how and why CPG brands should respond, as well as guidance on how brands can achieve ‘category captaincy’ in the online channel.

Episode 15: European eCommerce Trends – AmazonFresh, Prime Now and Brexit

Andrew Pearl

Episode 15: European eCommerce Trends – AmazonFresh, Prime Now and Brexit

(32:53) Recorded by Andrew Pearl and on July 6th, 2016

The arrival of AmazonFresh in the UK, and more recently Prime Now in Paris, is set to shake up a highly competitive European grocery market.

Keith Anderson speaks to Andrew Pearl, Profitero’s new Director of Strategy and Insights EMEA, who has spent the last 13 years in category management and shopper marketing at Mars, McCormick and Tata Global Beverages.

Keith and Andrew discuss how AmazonFresh and Prime Now are likely to disrupt the European grocery market, how FMCG brands can best work as a supplier to Amazon, as well as the possible implications of Brexit on eCommerce.

Episode 14: Understanding The 1P v 3P Dynamic At Amazon

Mike Burrington

Episode 14: Understanding The 1P v 3P Dynamic At Amazon

(38:52) Recorded by Mike Burrington and on June 30th, 2016

Growth in Amazon’s 3P marketplace is creating challenges–and opportunities–for direct suppliers to Amazon.

Profitero’s Keith Anderson speaks to Mike Burrington, VP of client services for Seattle-based Ideoclick, an eCommerce solutions provider founded by two former Amazon employees. At Amazon, Mike helped launch its grocery category and subsequently AmazonFresh.

Keith and Mike discuss the dynamic between Amazon as a direct retailer (1P) and the third party marketplace (3P), the differences between selling as a vendor directly through Amazon or selling as a third party, as well as the distinction in some of the tools and data that are available to suppliers.

Episode 13: Customer Advocacy At The Digital Shelf

Darcy Reifenberger

Episode 13: Customer Advocacy At The Digital Shelf

(36:21) Recorded by Darcy Reifenberger and on June 15th, 2016

Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by Dunnhumby, a leader in word-of-mouth marketing. Darcy recently helped launch BzzReviews, which helps brands generate product reviews.

In this new episode, Keith and Darcy discuss the importance of word-of-mouth marketing at the digital shelf, how brands can incentivise loyal customers to leave ratings and reviews, and why authenticity is so key.

Episode 12: Understanding The Digital Path-To-Purchase

Lincoln Merrihew

Episode 12: Understanding The Digital Path-To-Purchase

(34:29) Recorded by Lincoln Merrihew and on June 9th, 2016

Profitero’s Keith Anderson speaks to Lincoln Merrihew of comScore, where he’s responsible for behavioral analytics, path to purchase research and behavioral segmentation.

In this new episode, Keith and Lincoln discuss how comScore identifies and analyses patterns of online user behavior to ‘unpack the digital shopping cart’, combining complementary data sets, and why digital is becoming increasingly elevated and integrated within the business ecosystem.

RESOURCES

Featured Resources

Study: How Brands Budget and Organize Around eCommerce

A036_lg-eCommerce-Image-FA

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • What are the organizational strategies of the most successful eCommerce brands?
  • How do the most successful eCommerce heads organize around Amazon?
  • What are the top organizational priorities and eCommerce challenges?
  • What accounts for differences in eCommerce growth targets for 2016?
  • Are there differences in budgeting approaches by country or industry?
View report

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

1.-screenshot-Profitero-Global-Dashboard-frame-1

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

pricing

Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.

Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

podcast

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Microsite: Winning in Online Grocery in 2016

online-grocery

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

blog posts

Part 2: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

In analysis previously published on ClickZ, we look at how it's not always the dominant brands in the brick-and mortar world who are winning online.

In Part 2, we address the importance of customer advocacy at the digital shelf, and we reveal which beauty brand manufacturer is winning on Amazon.

Read more

Part 1: Who's Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

In analysis previously published on ClickZ, we look at why it's not always the dominant brands in the brick-and-mortar world who are winning online.

While incumbent market-leading brands are getting more sophisticated in their engagement with Amazon, it's often new and emerging brands that are now benefiting from early-mover advantage.

Read more

IGD Webinar: UK Online Grocery Trends

Profitero's recent webinar with IGD “How FMCG Brands Can Compete and Win in Online Grocery” covered the latest UK online grocery trends and forecasts, as well as guidance on how FMCG brands can optimize their performance in the eCommerce channel.

In this post, IGD's Senior Multichannel Analyst Toby Pickard summarizes some of the key takeaways and discusses why online grocery is a global opportunity.

Read more

Infographic: Supplies in Demand - The Best-Selling House Supplies Brands on Amazon

House/cleaning supplies are at the forefront of the surge in US eCommerce CPG sales, which rose 42% last year, well ahead of the overall eCommerce increase of 30%.

The fastest-growing CPG e-commerce category was laundry detergent, with sales up 85% in 2015, according to 1010data.

Check out our new infographic for the best-selling house supplies brands on Amazon and to download your complimentary Amazon FastMovers US House Supplies report.

Read more

European eCommerce Trends - AmazonFresh, Prime Now and Brexit 

The arrival of AmazonFresh in the UK, and more recently Prime Now in Paris, is set to shake up a highly competitive European grocery market.

In this transcript from the Profitero Podcast Series, Keith Anderson speaks to Andrew Pearl, Profitero’s new Director of Strategy and Insights EMEA, who has spent the last 13 years in category management and shopper marketing at Mars, McCormick and Tata Global Beverages.

They discuss how AmazonFresh and Prime Now are likely to disrupt the European grocery market, how FMCG brands can best work as a supplier to Amazon, as well as the possible implications of Brexit on eCommerce.

Read more

in the news

Analysis: Unilever acquires online retail startup Dollar Shave Club

July 20, 2016 | By Keith Anderson | Chain Store Age

Jet.com celebrates its first anniversary

July 20, 2016 | By Matt Lindner | Internet Retailer

Which CPG brands are winning on Amazon?

July 18, 2016 | By Graham Charlton | ClickZ

An Amazon’s seller’s secrets of success

July 14, 2016 | By Keith Anderson | Internet Retailer

Why this online retailer is opting out of Amazon Prime Day

July 13, 2016 | By Yuyu Chen | Digiday

podcast

Episode 16: Amazon’s Move Into Private Label Consumables

Keith Anderson

After years of rumors and innuendo, Amazon.com finally seems poised to launch a large-scale push into its own lines of consumables, launching Happy Belly coffee and Mama Bear baby food in June 2016.

In this episode, Profitero’s Keith Anderson discusses why Amazon is investing in private label consumables, how Amazon’s private label strategy is different to traditional retailers, how and why CPG brands should respond, as well as guidance on how brands can achieve ‘category captaincy’ in the online channel.

Episode 15: European eCommerce Trends – AmazonFresh, Prime Now and Brexit

Andrew Pearl

(32:53) Recorded by Andrew Pearl and on July 6th, 2016

The arrival of AmazonFresh in the UK, and more recently Prime Now in Paris, is set to shake up a highly competitive European grocery market.

Keith Anderson speaks to Andrew Pearl, Profitero’s new Director of Strategy and Insights EMEA, who has spent the last 13 years in category management and shopper marketing at Mars, McCormick and Tata Global Beverages.

Keith and Andrew discuss how AmazonFresh and Prime Now are likely to disrupt the European grocery market, how FMCG brands can best work as a supplier to Amazon, as well as the possible implications of Brexit on eCommerce.

Episode 14: Understanding The 1P v 3P Dynamic At Amazon

Mike Burrington

(38:52) Recorded by Mike Burrington and on June 30th, 2016

Growth in Amazon’s 3P marketplace is creating challenges–and opportunities–for direct suppliers to Amazon.

Profitero’s Keith Anderson speaks to Mike Burrington, VP of client services for Seattle-based Ideoclick, an eCommerce solutions provider founded by two former Amazon employees. At Amazon, Mike helped launch its grocery category and subsequently AmazonFresh.

Keith and Mike discuss the dynamic between Amazon as a direct retailer (1P) and the third party marketplace (3P), the differences between selling as a vendor directly through Amazon or selling as a third party, as well as the distinction in some of the tools and data that are available to suppliers.

Episode 13: Customer Advocacy At The Digital Shelf

Darcy Reifenberger

(36:21) Recorded by Darcy Reifenberger and on June 15th, 2016

Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by Dunnhumby, a leader in word-of-mouth marketing. Darcy recently helped launch BzzReviews, which helps brands generate product reviews.

In this new episode, Keith and Darcy discuss the importance of word-of-mouth marketing at the digital shelf, how brands can incentivise loyal customers to leave ratings and reviews, and why authenticity is so key.

Episode 12: Understanding The Digital Path-To-Purchase

Lincoln Merrihew

(34:29) Recorded by Lincoln Merrihew and on June 9th, 2016

Profitero’s Keith Anderson speaks to Lincoln Merrihew of comScore, where he’s responsible for behavioral analytics, path to purchase research and behavioral segmentation.

In this new episode, Keith and Lincoln discuss how comScore identifies and analyses patterns of online user behavior to ‘unpack the digital shopping cart’, combining complementary data sets, and why digital is becoming increasingly elevated and integrated within the business ecosystem.