Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products
  • Your brand’s estimated share of category sales on Amazon.com

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

More than450 millionproducts tracked

More than8 thousandretail websites monitored

More than50 countriescovered

Already6 global officesin Dublin, London, Minsk, Shanghai, Boston & San Diego

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CLIENTS & PARTNERS

  • eCommerce is a key channel for us and Amazon is clearly an important retailer to win with, now and in the future, as the channel grows at pace. Profitero not only gives us the ability to monitor category dynamics and to easily track our sales and share on Amazon against our competitors, but crucially it enables us to connect the drivers behind our online sales performance. We had no visibility into this level of actionable insight before using Profitero.

  • Excellence in digital is essential for our performance. Getting the eCommerce basics right is key for our brands' integrity and essential for visibility and conversion. Profitero provides us with clear status on defined KPI's and drives actionable insights on how to improve performance - such as availability and brand equity of our products - supporting sales development both online and in-store.

  • Understanding our sales and share performance with a retailer as significant as Amazon is critically important to our growth. We chose Profitero because of its unique ability to not only tell us what's happening with our sales, but why it's happening - and what specific actions will grow sales faster.

  • Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

RESOURCES

Content that Converts: The guide to creating winning eCommerce product pages

Content that Converts: The guide to creating winning eCommerce product pages

73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it’s paramount that your product pages have descriptive and complete content to engage and convert shoppers.

Profitero has analyzed more than 5,400 products on Amazon, looking at the impact that content changes have on sales performance, and can tell you which content enhancements you should focus on most.

Download our guide to learn more about:

– How brands can generate an average sales lift of 23% when adding more images;

– Guidelines to effectively and efficiently develop, manage, syndicate, audit and analyze product content; and

– How advancements like mobile and voice technology change content requirements.

Download Now

The E-Commerce Acceleration Playbook

speedometer showing acceleration

The E-Commerce Acceleration Playbook

From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?

In the E-Commerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics. 

The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales. 

Download Now

Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now

Amazon Echo on a table at home

Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now

It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.

Price Wars: A Study of Online Price Competitiveness

vintage race car speeds down the track

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

Assessing the Impact of Ratings and Reviews on eCommerce Performance

a person scrolls on their phone

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

Kroger takes Walmart, Amazon head on with Ocado tie-up

Kroger takes Walmart, Amazon head on with Ocado tie-up

Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for eCommerce market positioning.

Read more

Getting Primed for Prime Day 2018

Getting Primed for Prime Day 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas.

This year, Prime Day 2018 promises to be another massive sales event for Amazon, with Jeff Bezos recently disclosing it has more than 100 million Prime members worldwide.

With two months to go until the event kicks off (anticipated to take place on July 9), we reveal our top five takeaways from 2017 to help you plan for success.

Read more

3 Ways Brands Sabotage their Product Content ROI

3 Ways Brands Sabotage their Product Content ROI

Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives and justify decisions.

Despite the benefits, it can be costly to enhance product page content, not to mention time-consuming. You don’t want to invest without a payout. Unfortunately, we often see brands make 3 critical mistakes that sabotage their Content ROI.

Read more

How Online Price Wars Are Threatening Brands

How Online Price Wars Are Threatening Brands

Online retailers are in a price war – each trying to outdo the other by offering consumers the lowest price in the market. But Amazon refuses to be beaten. Whenever Walmart, Target or any other retailer lowers their price, Amazon automatically drops its price too. While great for consumers, this aggressive price discounting is destructive for brands.

Find out why brands must take action both in the short and long term to protect their item profitability.

Read more

Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars

an intense game of chess focuses on the next move

Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero.

In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart's and Amazon's prices for grocery. Target and Jet.com were both found to be, on average, about 6% higher in grocery than Amazon.

Read more

Kroger partners with Ocado in a bet on the future of online grocery

JP Morgan: Amazon will catch up to Walmart in 2-3 years

JP Morgan: Amazon will catch up to Walmart in 2-3 years May 16, 2018 | By Daphne Howland | Retail Dive

Amazon’s Alexa is the biggest challenge for brands since the internet

Amazon’s Alexa is the biggest challenge for brands since the internet May 10, 2018 | By Nathaniel Meyersohn | CNN Money

Amazon reportedly could grab 10% of retail sales by 2020

Amazon reportedly could grab 10% of retail sales by 2020 May 08, 2018 | By Daphne Howland | Retail Dive

Amazon hiking US Prime fee to $119

Amazon hiking US Prime fee to $119 April 26, 2018 | By Daphne Howland | Retail Dive

Episode 42: How to Define and Lead Digital Transformation

Episode 42: How to Define and Lead Digital Transformation

The FMI and Nielsen has forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?

Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transformation for Fortune 100 companies (including Mondelez and Kimberly-Clark), mid-size and start-ups. Currently, Oskar is VP eCommerce Acceleration at Kellogg’s where he’s responsible for future-proofing global company growth via eCommerce and digital business innovation.

Keith and Oskar discuss how to define the scope and lead digital transformation to position eCommerce for success (in terms of what to do but equally what not to do), the outlook for online grocery growth, as well as some of Oskar’s observations on specific technologies that are changing how consumers engage with retailers and brands.

Episode 41: The Democratization of Voice

Episode 41: The Democratization of Voice

(32:19) Recorded by Eric Bisceglia and on November 9, 2017

At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.

In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.

Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

RESOURCES

Featured Resources

Content that Converts: The guide to creating winning eCommerce product pages

73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it’s paramount that your product pages have descriptive and complete content to engage and convert shoppers.

Profitero has analyzed more than 5,400 products on Amazon, looking at the impact that content changes have on sales performance, and can tell you which content enhancements you should focus on most.

Download our guide to learn more about:

– How brands can generate an average sales lift of 23% when adding more images;

– Guidelines to effectively and efficiently develop, manage, syndicate, audit and analyze product content; and

– How advancements like mobile and voice technology change content requirements.

Download Now

The E-Commerce Acceleration Playbook

speedometer showing acceleration

From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?

In the E-Commerce Acceleration Playbook, Profitero shares first-of-its kind research ranking the sales impact of commonly advocated e-commerce performance strategies and tactics. 

The research is based on an analysis of 10,000 unique cases and 7,200 unique products on Amazon and provides a playbook for helping brands prioritize their e-commerce activity based on what drives the highest sales. 

Download Now

Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now

Amazon Echo on a table at home

It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.

Price Wars: A Study of Online Price Competitiveness

vintage race car speeds down the track

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

Assessing the Impact of Ratings and Reviews on eCommerce Performance

a person scrolls on their phone

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

blog posts

Kroger takes Walmart, Amazon head on with Ocado tie-up

Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for eCommerce market positioning.

Read more

Getting Primed for Prime Day 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas.

This year, Prime Day 2018 promises to be another massive sales event for Amazon, with Jeff Bezos recently disclosing it has more than 100 million Prime members worldwide.

With two months to go until the event kicks off (anticipated to take place on July 9), we reveal our top five takeaways from 2017 to help you plan for success.

Read more

3 Ways Brands Sabotage their Product Content ROI

Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives and justify decisions.

Despite the benefits, it can be costly to enhance product page content, not to mention time-consuming. You don’t want to invest without a payout. Unfortunately, we often see brands make 3 critical mistakes that sabotage their Content ROI.

Read more

How Online Price Wars Are Threatening Brands

Online retailers are in a price war – each trying to outdo the other by offering consumers the lowest price in the market. But Amazon refuses to be beaten. Whenever Walmart, Target or any other retailer lowers their price, Amazon automatically drops its price too. While great for consumers, this aggressive price discounting is destructive for brands.

Find out why brands must take action both in the short and long term to protect their item profitability.

Read more

Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars

an intense game of chess focuses on the next move

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero.

In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart's and Amazon's prices for grocery. Target and Jet.com were both found to be, on average, about 6% higher in grocery than Amazon.

Read more

in the news

Kroger partners with Ocado in a bet on the future of online grocery May 17, 2018 | By Jeff Wells | Food Dive

JP Morgan: Amazon will catch up to Walmart in 2-3 years May 16, 2018 | By Daphne Howland | Retail Dive

Amazon’s Alexa is the biggest challenge for brands since the internet May 10, 2018 | By Nathaniel Meyersohn | CNN Money

Amazon reportedly could grab 10% of retail sales by 2020 May 08, 2018 | By Daphne Howland | Retail Dive

Amazon hiking US Prime fee to $119 April 26, 2018 | By Daphne Howland | Retail Dive

podcast

Episode 42: How to Define and Lead Digital Transformation

The FMI and Nielsen has forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?

Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transformation for Fortune 100 companies (including Mondelez and Kimberly-Clark), mid-size and start-ups. Currently, Oskar is VP eCommerce Acceleration at Kellogg’s where he’s responsible for future-proofing global company growth via eCommerce and digital business innovation.

Keith and Oskar discuss how to define the scope and lead digital transformation to position eCommerce for success (in terms of what to do but equally what not to do), the outlook for online grocery growth, as well as some of Oskar’s observations on specific technologies that are changing how consumers engage with retailers and brands.

Episode 41: The Democratization of Voice

(32:19) Recorded by Eric Bisceglia and on November 9, 2017

At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.

In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.

Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.