Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products
  • Your brand’s estimated share of category sales on Amazon.com

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

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More than5 thousandretail websites monitored

More than45 countriescovered

Already6 global officesin Dublin, London, Minsk, Shanghai, Boston & San Diego

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CLIENTS & PARTNERS

  • Excellence in digital is essential for our performance. Getting the eCommerce basics right is key for our brands' integrity and essential for visibility and conversion. Profitero provides us with clear status on defined KPI's and drives actionable insights on how to improve performance - such as availability and brand equity of our products - supporting sales development both online and in-store.

  • Califia Farms needed to develop a robust view of the global eCommerce landscape, and to understand the US opportunity specifically. We selected Profitero's Digital Shelf 360 platform for its comprehensive perspective of the market, as well as its clear and measurable KPIs to help us monitor and accelerate our performance online. We believed that the combination of metrics and scoring, organized against a holistic view of the marketplace, would give us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

RESOURCES

The eCommerce Holiday Survival Guide

The eCommerce Holiday Survival Guide

Planning for the holiday season may be long behind us, but a lot of work still remains in-season to ensure plans are on target to maximize volume and profitability.

As Connected Partners, Profitero and Nielsen have come together to provide brands and retailers with the tools and framework needed to ensure flawless execution of your eCommerce strategy this holiday season.
 
Download our eCommerce Holiday Survival Guide to find out:
 
  • Where to look to detect early demand signals
  • How to plan for near-perfect execution out of the gate
  • How to leverage Amazon as a marketing/influence channel
  • How to prepare for unexpected demand or execution issues that could pop up

Price Wars: A Study of Online Price Competitiveness

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year.

But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half of the Top 100 best-selling Toy & Games on Amazon.com are actually priced below $20. And we see the same trend on Amazon UK, where 55% of best sellers are priced below £15.

Read more

How to Uncomplicate Your Product Content Strategy in 4 Easy Steps

How to Uncomplicate Your Product Content Strategy in 4 Easy Steps

Product page content can seem difficult. You sell, perhaps, thousands of items, across multiple categories, across all your retail partners.

With the limited resources and budget you have, how can you possibly make all that product content visually and textually perfect? The simple answer is: You can’t. While having brand consistent content is ideal, it’s just not practical for most brands.

Profitero's product manager Ryan Jepson recommends this 4 step process that will allow you to be more focused and efficient.

Read more

5 Questions to Ask When Selecting an eCommerce Analytics Provider

5 Questions to Ask When Selecting an eCommerce Analytics Provider

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online - and most importantly, how they benchmark against the leaders in their category.

The reality is you can’t manage what you don’t measure, and understanding how your products are positioned and performing at the digital shelf is critical in order to make smarter, faster decisions to grow your online sales.

If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs.

Read more

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales.

It seems odd that companies would set higher online sales goals, while also saying they lack an eCommerce strategy – at the same time. But it’s telling.

We hear this anxiety over strategy all the time from companies we talk to. It’s often expressed in the simple question: “Where do I get started?”

Read more

Amazon Echo Dominates Electronics Ahead of Black Friday

Amazon Echo Dominates Electronics Ahead of Black Friday

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals.

With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online between Thanksgiving and Cyber Monday, we took a sneak peek into which brands and products are currently leading the charge in one of the hottest holiday categories - Electronics.

Read more

Target snatches up Shipt to speed same-day delivery

Target snatches up Shipt to speed same-day delivery December 13, 2017 | By Daphne Howland | Retail Dive

The food industry in 2018 – the e-commerce trends to watch

The food industry in 2018 – the e-commerce trends to watch December 08, 2017 | By Andrew Pearl | just-food

Turnaround of the year: Target

Turnaround of the year: Target December 04, 2017 | By Corinne Ruff | Retail Dive

Walmart Prices Close In On Amazon Just In Time For Holiday 2017

Walmart Prices Close In On Amazon Just In Time For Holiday 2017 November 27, 2017 | By | Retail Touchpoints

Cyber Monday showdown – Wal-Mart closes in on Amazon in online price war

Episode 41: The Democratization of Voice

Episode 41: The Democratization of Voice

(32:19) Recorded by Eric Bisceglia and on November 9, 2017

At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.

In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.

Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.

RESOURCES

Featured Resources

The eCommerce Holiday Survival Guide

Planning for the holiday season may be long behind us, but a lot of work still remains in-season to ensure plans are on target to maximize volume and profitability.

As Connected Partners, Profitero and Nielsen have come together to provide brands and retailers with the tools and framework needed to ensure flawless execution of your eCommerce strategy this holiday season.
 
Download our eCommerce Holiday Survival Guide to find out:
 
  • Where to look to detect early demand signals
  • How to plan for near-perfect execution out of the gate
  • How to leverage Amazon as a marketing/influence channel
  • How to prepare for unexpected demand or execution issues that could pop up

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

blog posts

The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year.

But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half of the Top 100 best-selling Toy & Games on Amazon.com are actually priced below $20. And we see the same trend on Amazon UK, where 55% of best sellers are priced below £15.

Read more

How to Uncomplicate Your Product Content Strategy in 4 Easy Steps

Product page content can seem difficult. You sell, perhaps, thousands of items, across multiple categories, across all your retail partners.

With the limited resources and budget you have, how can you possibly make all that product content visually and textually perfect? The simple answer is: You can’t. While having brand consistent content is ideal, it’s just not practical for most brands.

Profitero's product manager Ryan Jepson recommends this 4 step process that will allow you to be more focused and efficient.

Read more

5 Questions to Ask When Selecting an eCommerce Analytics Provider

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online - and most importantly, how they benchmark against the leaders in their category.

The reality is you can’t manage what you don’t measure, and understanding how your products are positioned and performing at the digital shelf is critical in order to make smarter, faster decisions to grow your online sales.

If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs.

Read more

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales.

It seems odd that companies would set higher online sales goals, while also saying they lack an eCommerce strategy – at the same time. But it’s telling.

We hear this anxiety over strategy all the time from companies we talk to. It’s often expressed in the simple question: “Where do I get started?”

Read more

Amazon Echo Dominates Electronics Ahead of Black Friday

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals.

With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online between Thanksgiving and Cyber Monday, we took a sneak peek into which brands and products are currently leading the charge in one of the hottest holiday categories - Electronics.

Read more

in the news

Target snatches up Shipt to speed same-day delivery December 13, 2017 | By Daphne Howland | Retail Dive

The food industry in 2018 – the e-commerce trends to watch December 08, 2017 | By Andrew Pearl | just-food

Turnaround of the year: Target December 04, 2017 | By Corinne Ruff | Retail Dive

Walmart Prices Close In On Amazon Just In Time For Holiday 2017 November 27, 2017 | By | Retail Touchpoints

Cyber Monday showdown – Wal-Mart closes in on Amazon in online price war November 27, 2017 | By Nandita Bose | Reuters

podcast

Episode 41: The Democratization of Voice

(32:19) Recorded by Eric Bisceglia and on November 9, 2017

At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.

In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.

Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.

Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day

(30:25) Recorded by Nicole Vinson and on September 5th, 2017

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales volume during times of the year that historically may not have been seasonal peaks.

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important, as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG).

Episode 39: Establishing an eCommerce Strategy, Team and Capabilities

(35:06) Recorded by Keith Anderson and Tim Madigan in August, 2017

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.