Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products
  • Your brand’s estimated share of category sales on Amazon.com

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

More than450 millionproducts tracked

More than5 thousandretail websites covered

More than45 countriescovered

Already5 global officesin Dublin, London, Minsk, Boston & San Diego

Request Demo

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

RESOURCES

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.

Take the 10-minute survey and you will receive an Executive Summary of the findings once the survey results are compiled. The Executive Survey will tell you:

  • Which eCommerce KPIs are considered most critical by your peers
  • Their top organizational priorities and eCommerce challenges
  • The differences in budgeting approaches by country and industry
  • How the most successful eCommerce heads are organizing around Amazon

Take Survey

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

eBook: Maximizing Discoverability through On-Site Search and Category Placement

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

View eBook

Building Your eCommerce Measurement Playbook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior

The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior

Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do, which is critical in planning assortment, marketing and activation efforts.

According to a recent Nielsen survey, 18% of Baby Boomers who bought an adult beverage in the past 30 days had made an impulse purchase, compared to only 11% of Millennials. At the same time, 16% of Millennials said that it wasn’t until they were in the store that they “recalled” the need to make a purchase. Comparatively, the majority of Millennials and Boomers say they plan their alcoholic beverage purchases before they shop.

Read more

Profitero Opens China Office to Support Global Expansion

Profitero Opens China Office to Support Global Expansion

Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest eCommerce markets – China, US, UK, Japan, Germany and France.

Profitero is already monitoring the digital shelf in China for the world's largest brands - providing a "big picture" of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the monitoring of more than 50 retailers in China and measuring the performance of best-selling products across key categories on Alibaba’s Tmall, China’s largest e-commerce marketplace.

Read more

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Establishing an eCommerce strategy is one thing; performing against it is another.

Now in its second year, Profitero’s industry-wide survey seeks to identify how highly successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.

Take the 10-minute survey and receive an Executive Summary of the findings once the survey results are compiled - helping you to effectively benchmark how you're performing against your peers.

Read more

Amazon FastMovers: Now Available Across 50+ Categories

Amazon FastMovers: Now Available Across 50+ Categories

As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon - as well as keeping an eye on new and emerging brands entering your category - is vital to online success.

We’re excited to announce that we’ve now expanded our FastMovers to more than 50+ categories, ensuring you get the essential nuggets of insight to help improve your product's performance on Amazon. Download your free FastMovers reports today.

Read more

Perspectives: Food Shopping Gets Even More Convenient

Perspectives: Food Shopping Gets Even More Convenient

While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations regarding food and beverage shopping are changing, and will continue to do so.

But as analysts speculate about how the acquisition will affect the grocery business, their predictions about pricing models and industry players are missing a key component of Amazon’s strength: the consumer. In that regard, I think we should ask a different question first: What will the acquisition mean for the food and beverage consumer experience?

Read more

Click-and-collect emerges as high-growth op for non-food, GMDC says

Click-and-collect emerges as high-growth op for non-food, GMDC says August 16, 2017 | By Michael Johnsen | Drug Store News

Wal-Mart competitors Target and Aldi make strategic countermoves

Wal-Mart competitors Target and Aldi make strategic countermoves August 16, 2017 | By Kim Souza | Talk Business

Irish headquartered firm Profitero expands footprint with new Shanghai office

Irish headquartered firm Profitero expands footprint with new Shanghai office August 09, 2017 | By Louise Kelly | Irish Independent

Irish-founded Profitero opens new office in Shanghai

Irish-founded Profitero opens new office in Shanghai August 09, 2017 | By Charlie Taylor | Irish Times

Why there is room for improvement at US online start-up Brandless (subscribers only)

Episode 38: Trading with Amazon – Building a Profitable Relationship

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017

In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.

Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity

Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity

eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.

Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.

Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017

Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.

Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.

RESOURCES

Featured Resources

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.

Take the 10-minute survey and you will receive an Executive Summary of the findings once the survey results are compiled. The Executive Survey will tell you:

  • Which eCommerce KPIs are considered most critical by your peers
  • Their top organizational priorities and eCommerce challenges
  • The differences in budgeting approaches by country and industry
  • How the most successful eCommerce heads are organizing around Amazon

Take Survey

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

View eBook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

blog posts

The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior

Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do, which is critical in planning assortment, marketing and activation efforts.

According to a recent Nielsen survey, 18% of Baby Boomers who bought an adult beverage in the past 30 days had made an impulse purchase, compared to only 11% of Millennials. At the same time, 16% of Millennials said that it wasn’t until they were in the store that they “recalled” the need to make a purchase. Comparatively, the majority of Millennials and Boomers say they plan their alcoholic beverage purchases before they shop.

Read more

Profitero Opens China Office to Support Global Expansion

Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest eCommerce markets – China, US, UK, Japan, Germany and France.

Profitero is already monitoring the digital shelf in China for the world's largest brands - providing a "big picture" of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the monitoring of more than 50 retailers in China and measuring the performance of best-selling products across key categories on Alibaba’s Tmall, China’s largest e-commerce marketplace.

Read more

Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey

Establishing an eCommerce strategy is one thing; performing against it is another.

Now in its second year, Profitero’s industry-wide survey seeks to identify how highly successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.

Take the 10-minute survey and receive an Executive Summary of the findings once the survey results are compiled - helping you to effectively benchmark how you're performing against your peers.

Read more

Amazon FastMovers: Now Available Across 50+ Categories

As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon - as well as keeping an eye on new and emerging brands entering your category - is vital to online success.

We’re excited to announce that we’ve now expanded our FastMovers to more than 50+ categories, ensuring you get the essential nuggets of insight to help improve your product's performance on Amazon. Download your free FastMovers reports today.

Read more

Perspectives: Food Shopping Gets Even More Convenient

While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations regarding food and beverage shopping are changing, and will continue to do so.

But as analysts speculate about how the acquisition will affect the grocery business, their predictions about pricing models and industry players are missing a key component of Amazon’s strength: the consumer. In that regard, I think we should ask a different question first: What will the acquisition mean for the food and beverage consumer experience?

Read more

in the news

Click-and-collect emerges as high-growth op for non-food, GMDC says August 16, 2017 | By Michael Johnsen | Drug Store News

Wal-Mart competitors Target and Aldi make strategic countermoves August 16, 2017 | By Kim Souza | Talk Business

Irish headquartered firm Profitero expands footprint with new Shanghai office August 09, 2017 | By Louise Kelly | Irish Independent

Irish-founded Profitero opens new office in Shanghai August 09, 2017 | By Charlie Taylor | Irish Times

Why there is room for improvement at US online start-up Brandless (subscribers only) July 20, 2017 | By Keith Anderson | just-food

podcast

Episode 38: Trading with Amazon – Building a Profitable Relationship

(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).

Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.

The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017

In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.

Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity

eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.

Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.

Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017

Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.

Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.