Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf in order to drive traffic and conversion. Since using Profitero, we’ve also identified gaps in two previously untapped categories which have proven to be a significant growth opportunity for the business.

We selected Profitero as it provides us with accurate, detailed and, most importantly, actionable insights on the key levers driving eCommerce sales, helping us to take both strategic decisions and prioritize daily actions. Profitero’s user-friendly platform and personalized alerts were also central to our decision.

With Profitero’s Traffic & Conversion Analytics, we can now pinpoint the exact causes of under performance in areas such as search or product content, helping us to focus resources on the critical issues we need to be investing in.

The partnership between Nielsen and Profitero is an advantage. It's allowed us to create custom categories based on Nielsen's hierarchies so we can view data similarly to how we view B&M sales and share. That integration is key.

Excellence in digital is essential for our performance. Profitero provides us with clear status on defined KPI’s and drives actionable insights on how to improve performance, supporting sales development both online and in-store.

As a team of one, I have 400 balls in the air at once. The nice thing about my Profitero team is that if I have an issue, they respond quickly and I can move on. I don’t ever have to chase them down. They are true partners – available to help me when I need it.

Profitero’s combination of metrics and scoring, organized against a holistic view of the marketplace, gives us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.