Profitero plays an important role in helping execute our eCommerce and Amazon strategy. It provides us with daily, accurate and actionable insights on the key levers driving eCommerce sales, helping us to unlock growth with its sales & share analysis.

Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf in order to drive traffic and conversion. Since using Profitero, we’ve also identified gaps in two previously untapped categories which have proven to be a significant growth opportunity for the business.

We selected Profitero as it provides us with accurate, detailed and, most importantly, actionable insights on the key levers driving eCommerce sales, helping us to take both strategic decisions and prioritize daily actions. Profitero’s user-friendly platform and personalized alerts were also central to our decision.

With Profitero’s Traffic & Conversion Analytics, we can now pinpoint the exact causes of under performance in areas such as search or product content, helping us to focus resources on the critical issues we need to be investing in.

Excellence in digital is essential for our performance. Profitero provides us with clear status on defined KPI’s and drives actionable insights on how to improve performance, supporting sales development both online and in-store.

Profitero’s combination of metrics and scoring, organized against a holistic view of the marketplace, gives us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.