Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than5 thousandretail websites covered
More than45 countriescovered
Already5 global officesin Dublin, London, Minsk, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.
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We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
RESOURCES
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s new white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).
Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.
Building Your eCommerce Measurement Playbook
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
Amazon UK Cuts Prices of Own Devices by 38% to Dominate Electronics Sales on Prime Day
Amazon UK Cuts Prices of Own Devices by 38% to Dominate Electronics Sales on Prime Day
Amazon’s own-brand devices dominated the list of best-selling electronics products on its UK site following its deep Prime Day price cutting last week.
Profitero analysis shows that on Prime Day, Amazon UK discounted the prices of its own best-selling electronics devices by an average of 38%. Subsequently, Amazon’s share of the top 10 best-selling products in the category rose 80% on Prime Day from its June average, and its share in the top 100 rose 122%.
Read moreBrandless: A New Model for Online Grocery and CPG eCommerce?
Brandless: A New Model for Online Grocery and CPG eCommerce?
With the rapid rise of digital native DTC brands like Dollar Shave Company and The Honest Company, Profitero’s SVP Strategy and Insights Keith Anderson shares his perspective on Brandless, the latest entrant to the US grocery market.
Read moreAmid The FMCG Downturn, Small Manufacturers Are Tapping Big Growth
Amid The FMCG Downturn, Small Manufacturers Are Tapping Big Growth
Despite the nearly $3 billion in declines across U.S. retail in the first quarter - due to a shift in Easter timing and changing consumer preferences - growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers.
Looking back five years ago, Nielsen reports that the largest food and beverage manufacturers accounted for one-third of dollar sales. Today, they account for 31%, while smaller manufacturers (those with at least $100,000 in annual sales) have gained two percentage points of market share, equal to about $2 billion. Today, the smallest manufacturers, nearly 16,000 companies, account for 19% of dollar sales and are driving more than half of the growth (53%).
Read morePodcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity
Podcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity
In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, as well as what alcohol brands should be doing today to plan for the future.
Read moreAmazon Prime Day: Another Big Mid-Year Push for Memberships and Ecosystem Lock-In
Amazon Prime Day: Another Big Mid-Year Push for Memberships and Ecosystem Lock-In
Amazon’s third Prime Day has kicked off in 13 countries, with the online retailer expected to announce more than 100,000 deals during the 30 hour sales bonanza (six hours longer than last year).
Early reports have predicted that the best deals this year will be on Amazon's own products — hardly surprising as Prime Day is all about promoting Prime membership, which is now estimated to count 85 million members in the US alone, and its device ecosystem.
Profitero's Keith Anderson looks at the implications for Amazon, suppliers and competitors.
Read moreWhy there is room for improvement at US online start-up Brandless (subscribers only)
Amazon Prime Day’s top tech successes: Echo and mobile
How to attract lots of quality online reviews to your ecommerce store
Here’s what other retailers can do to compete with Amazon on Prime Day
You’re probably shopping Amazon all wrong
Episode 38: Trading with Amazon – Building a Profitable Relationship
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.
RESOURCES
Featured Resources
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
How Alcohol Brands Can Tap the eCommerce Opportunity
In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.
Download Profitero’s new white paper to understand:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in The US and Globally
- 10 Ways Alcohol Brands Can Play Online
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).
Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
blog posts
Amazon UK Cuts Prices of Own Devices by 38% to Dominate Electronics Sales on Prime Day
Amazon’s own-brand devices dominated the list of best-selling electronics products on its UK site following its deep Prime Day price cutting last week.
Profitero analysis shows that on Prime Day, Amazon UK discounted the prices of its own best-selling electronics devices by an average of 38%. Subsequently, Amazon’s share of the top 10 best-selling products in the category rose 80% on Prime Day from its June average, and its share in the top 100 rose 122%.
Read moreBrandless: A New Model for Online Grocery and CPG eCommerce?
With the rapid rise of digital native DTC brands like Dollar Shave Company and The Honest Company, Profitero’s SVP Strategy and Insights Keith Anderson shares his perspective on Brandless, the latest entrant to the US grocery market.
Read moreAmid The FMCG Downturn, Small Manufacturers Are Tapping Big Growth
Despite the nearly $3 billion in declines across U.S. retail in the first quarter - due to a shift in Easter timing and changing consumer preferences - growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers.
Looking back five years ago, Nielsen reports that the largest food and beverage manufacturers accounted for one-third of dollar sales. Today, they account for 31%, while smaller manufacturers (those with at least $100,000 in annual sales) have gained two percentage points of market share, equal to about $2 billion. Today, the smallest manufacturers, nearly 16,000 companies, account for 19% of dollar sales and are driving more than half of the growth (53%).
Read morePodcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity
In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, as well as what alcohol brands should be doing today to plan for the future.
Read moreAmazon Prime Day: Another Big Mid-Year Push for Memberships and Ecosystem Lock-In
Amazon’s third Prime Day has kicked off in 13 countries, with the online retailer expected to announce more than 100,000 deals during the 30 hour sales bonanza (six hours longer than last year).
Early reports have predicted that the best deals this year will be on Amazon's own products — hardly surprising as Prime Day is all about promoting Prime membership, which is now estimated to count 85 million members in the US alone, and its device ecosystem.
Profitero's Keith Anderson looks at the implications for Amazon, suppliers and competitors.
Read morein the news
Why there is room for improvement at US online start-up Brandless (subscribers only)
Amazon Prime Day’s top tech successes: Echo and mobile
How to attract lots of quality online reviews to your ecommerce store
Here’s what other retailers can do to compete with Amazon on Prime Day
You’re probably shopping Amazon all wrong
podcast
Episode 38: Trading with Amazon – Building a Profitable Relationship
(36:41) Recorded by Andrew Pearl and Jack Webb in July, 2017
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.
Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
(46:42) Recorded by Sabir Semerkant and Keith Anderson in June, 2017
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.