Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products

explore

Brand solutions

Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends

 

 

DATA DRIVEN RESULTS

More than450 millionproducts tracked

More than5 thousandonline store integrations

More than45 countriescovered

Already5 global officesin Dublin, London, Minsk,
Boston & San Diego

Request Demo

CLIENTS & PARTNERS

  • Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.

  • We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.

  • From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.

  • Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.

  • I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.

  • Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.

  • Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.

  • What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.

RESOURCES

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Double the Opportunity: Online Grocery Buyers in Australia Spend Twice As Much

Double the Opportunity: Online Grocery Buyers in Australia Spend Twice As Much

Grocery eCommerce, while still small in Australia, represents a major opportunity for retailers. Nielsen Homescan reveals that the average basket size of an online shopper is close to $100 - more than double that of the average basket shopped in a physical store.

Driving online growth hinges on encouraging more shoppers to buy online and winning the loyalty of existing online shoppers. In order to do this, retailers need to know how to best build and maintain consumer connections in this rapidly changing eCommerce environment.

Read more

Profitero Speaking at Shopper Marketing Summit 2017

Profitero Speaking at Shopper Marketing Summit 2017

Senior-level brand manufacturers and retailers will attend Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they'll need to learn today, to ensure shopper-based growth tomorrow.

Profitero’s SVP Strategy & Insights and faculty member Keith Anderson will be speaking with Mars NA eCommerce lead Richard Jones on Day 2 of the Summit, in the Digital and eCommerce Solutions track 'The Re-Engineering of Commerce: Today’s Path to Success Demands New Strategies'.

Read more

Capitalizing on the eCommerce Opportunity in Japan

Capitalizing on the eCommerce Opportunity in Japan

Profitero recently spoke at the Nielsen Japan Consumer 360 event, Nielsen’s annual event that seeks to connect consumer trends across industries – and the first time it has been brought to Japan.

It was fascinating to hear firsthand from many different companies (both global players and local giants in Japan), and to learn more about the opportunities and challenges they face within eCommerce.

Read more

Webinar: Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

Webinar: Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

March 29 2017, 10am EST

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are.

Reserve your seat at our live webinar on March 29, 10am EST with Profitero’s SVP Strategy and Insights Keith Anderson. Find out how the online channel is reshaping consumer behavior and impacting category and item migration to eCommerce - increasingly in consumables.

Read more

Profitero at Shoptalk 2017

Profitero at Shoptalk 2017

The countdown to Shoptalk 2017 has begun, the eCommerce event which covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations.

If you’re attending Shoptalk, we’d love to hear from you. Drop us an email to set up a meeting with the Profitero team. Look forward to seeing you there!

Read more

That review you wrote on Amazon? Priceless

That review you wrote on Amazon? Priceless March 20, 2017 | By Elizabeth Weise | USA Today

Wal-Mart’s Jet to acquire women’s apparel site Modcloth

Wal-Mart’s Jet to acquire women’s apparel site Modcloth March 20, 2017 | By Daphne Howland | Retail Dive

Let’s play: Toys & collectables category report 2017 (subscription-only)

Click and collect is convenient, but can it be profitable?

Click and collect is convenient, but can it be profitable? March 08, 2017 | By Jeff Wells | Retail Dive

Amazon winning urban millennial and hipster pound (subscription-only)

Amazon winning urban millennial and hipster pound (subscription-only) March 06, 2017 | By Emma Weinbren | The Grocer

Episode 33: Emerging Brands and the Online Opportunity

Episode 33: Emerging Brands and the Online Opportunity

(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).

Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.

Episode 32: The Digital Democratization of Retailing and More

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.

RESOURCES

Featured Resources

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

blog posts

Double the Opportunity: Online Grocery Buyers in Australia Spend Twice As Much

Grocery eCommerce, while still small in Australia, represents a major opportunity for retailers. Nielsen Homescan reveals that the average basket size of an online shopper is close to $100 - more than double that of the average basket shopped in a physical store.

Driving online growth hinges on encouraging more shoppers to buy online and winning the loyalty of existing online shoppers. In order to do this, retailers need to know how to best build and maintain consumer connections in this rapidly changing eCommerce environment.

Read more

Profitero Speaking at Shopper Marketing Summit 2017

Senior-level brand manufacturers and retailers will attend Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they'll need to learn today, to ensure shopper-based growth tomorrow.

Profitero’s SVP Strategy & Insights and faculty member Keith Anderson will be speaking with Mars NA eCommerce lead Richard Jones on Day 2 of the Summit, in the Digital and eCommerce Solutions track 'The Re-Engineering of Commerce: Today’s Path to Success Demands New Strategies'.

Read more

Capitalizing on the eCommerce Opportunity in Japan

Profitero recently spoke at the Nielsen Japan Consumer 360 event, Nielsen’s annual event that seeks to connect consumer trends across industries – and the first time it has been brought to Japan.

It was fascinating to hear firsthand from many different companies (both global players and local giants in Japan), and to learn more about the opportunities and challenges they face within eCommerce.

Read more

Webinar: Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

March 29 2017, 10am EST

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are.

Reserve your seat at our live webinar on March 29, 10am EST with Profitero’s SVP Strategy and Insights Keith Anderson. Find out how the online channel is reshaping consumer behavior and impacting category and item migration to eCommerce - increasingly in consumables.

Read more

Profitero at Shoptalk 2017

The countdown to Shoptalk 2017 has begun, the eCommerce event which covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations.

If you’re attending Shoptalk, we’d love to hear from you. Drop us an email to set up a meeting with the Profitero team. Look forward to seeing you there!

Read more

in the news

That review you wrote on Amazon? Priceless March 20, 2017 | By Elizabeth Weise | USA Today

Wal-Mart’s Jet to acquire women’s apparel site Modcloth March 20, 2017 | By Daphne Howland | Retail Dive

Let’s play: Toys & collectables category report 2017 (subscription-only) March 10, 2017 | By Amy North | The Grocer

Click and collect is convenient, but can it be profitable? March 08, 2017 | By Jeff Wells | Retail Dive

Amazon winning urban millennial and hipster pound (subscription-only) March 06, 2017 | By Emma Weinbren | The Grocer

podcast

Episode 33: Emerging Brands and the Online Opportunity

(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).

Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).

Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.

Episode 32: The Digital Democratization of Retailing and More

(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.

In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.

Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

(35:00) Recorded by Keith Anderson and Scott Hamm on January 31st, 2017

Winning in the digital channel is about optimizing performance and continuous improvement – with data foundational to driving the most effective strategy and focus.

In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart.

Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search – and where search is headed.

Episode 30: The Future of Shopper Marketing

(21:05) Recorded by Paul Lees and Andrew Pearl on January 10th, 2017

Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalized digital offers.

Andrew and Paul discuss the influence of digital coupons on a shopper’s path to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.

Episode 29: Accelerating eCommerce Grocery Performance

(28:10) Recorded by Stuart Heffernan and Andrew Pearl on December 15th, 2016

The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.

Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.