Powering your performance with eCommerce analytics
Real-time eCommerce analytics, insights and strategic recommendations
pinpoint how to improve daily performance across your sales channels.
Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you’re doing. Identify:
- Competitive product launches and promotions
- Missing [or non-compliant] product content
- Sub-optimal retailer search or category positioning
- Unavailable or out-of-stock products
- Your brand’s estimated share of category sales on Amazon.com
explore
Brand solutionsEliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
- Your product assortment
- Prices and promotions versus competitors
- Longer-term price gaps & trends
explore
Retailer solutions
DATA DRIVEN RESULTS
More than450 millionproducts tracked
More than5 thousandretail websites covered
More than45 countriescovered
Already5 global officesin Dublin, London, Minsk, Boston & San Diego
Helping leading brands & retailers drive better performance through eCommerce analytics.
IS PROFITERO RIGHT FOR YOU?
Select a topic to learn how we can help.
Brand Questions
CLIENTS & PARTNERS
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Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price. It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.
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We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.
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From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.
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Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.
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I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.
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Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.
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Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.
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What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.
RESOURCES
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
eBook: Maximizing Discoverability through On-Site Search and Category Placement
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).
Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.
Building Your eCommerce Measurement Playbook
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
Optimizing the Amazon Opportunity
Optimizing the Amazon Opportunity
Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon.
Inside we cover:
- How CPGs can grow their share of sales on Amazon
- The 1P vs 3P dynamic
- Amazon’s move to private label
- The Dash button and single-item replenishment
eCommerce Trend Tracking: The CPG Impact
eCommerce Trend Tracking: The CPG Impact
Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands.
In this new white paper, we address:
- The driving forces behind this boom
- Consumer behaviors that are having the greatest impact on CPG companies
- The 14 key elements in the success of CPG companies online
- Future trends as the industry seeks to maintain its forward momentum
Establishing and Benchmarking a Ratings & Reviews Strategy
Establishing and Benchmarking a Ratings & Reviews Strategy
As we outlined in an earlier post, reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more.
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Leveraging consumer reviews to drive performance requires establishing a strategy, setting specific objectives and goals, taking action, and measuring results.
Read moreWhy Ratings and Reviews Matter
Why Ratings and Reviews Matter
Having best-in-class consumer-generated ratings and reviews content is more important than ever. It’s become an expected and influential part of the purchase journey. Consequently, it’s also become an important part of brand and retailer marketing strategies.
PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price.
The reason: Consumers trust them. Consumer opinions posted online consistently ranks among the top three sources of information, according to Nielsen’s Global Trust in Advertising Survey. The study shows that two-thirds (66%) of global respondents trust consumer opinions posted online.
Read moreThree Ways To Accelerate eCommerce Performance for Housewares’ Brands
Three Ways To Accelerate eCommerce Performance for Housewares’ Brands
Consumers are increasingly aware of the food and fitness choices they make. According to a Nielsen online survey, more than two thirds (67%) of consumers said that they prefer to cook at home to know what’s in their food.
This health-conscious attitude is spilling over into online browsing behavior, with 59% of those surveyed by Nielsen saying that they use the Internet to research nutrition, fitness tips or healthy recipes.
Profitero's Cynthia Stephens recently spoke about popular home and garden search terms, consumer generated content and third-party sellers in a webinar with Nielsen’s Jordan Rost and BzzAgent’s Darcy Reifenberger. In this post, Cynthia shares several main findings from the webinar on how housewares’ brands can accelerate eCommerce performance.
Read moreProfitero Finds Strong Correlation Between a Product’s Number of Online Reviews and Sales
Profitero Finds Strong Correlation Between a Product’s Number of Online Reviews and Sales
A new report from Profitero, with input from dunnhumby’s BzzAgent and PowerReviews, shows how brands and retailers can optimize reviews to boost eCommerce sales
“The number of reviews a product has really matters,” explains the report’s author Profitero SVP of strategy & insight Keith Anderson. “The best-selling products in a category – those in the top 10 – each tend to have more reviews than products among the top 100 in the category as a whole - many with double or triple the number of reviews.”
Read moreNielsen: Primed For Amazon? Australian Shoppers Anticipate Arrival
Nielsen: Primed For Amazon? Australian Shoppers Anticipate Arrival
Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying a wide range of products including electronics, books, clothes and groceries from the (soon to be local) online retail powerhouse.
According to Nielsen, brand awareness of an Australian Amazon site has been building, with nearly half (47%) of consumers now aware of the impending launch, growing by nine percentage points over two months from January to March.
Read moreSuppliers Predict Benefits for New Brands in WFM/Amazon Combo
Top 1000: Start-ups on their breakthrough moment
What does the center store of the future look like?
Online reviews boost sales (even if they’re negative)
Profitero finds strong correlation between a product’s number of online reviews and sales
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.
Episode 33: Emerging Brands and the Online Opportunity
Episode 33: Emerging Brands and the Online Opportunity
(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017
The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).
Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).
Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.
Episode 32: The Digital Democratization of Retailing and More
Episode 32: The Digital Democratization of Retailing and More
(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017
The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.
Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.
RESOURCES
Featured Resources
Assessing the Impact of Ratings and Reviews on eCommerce Performance
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights
eBook: Maximizing Discoverability through On-Site Search and Category Placement
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.
Download Profitero’s new eBook where you’ll learn how to:
- Choose the most relevant, frequently searched product keywords
- Measure your findability on Amazon and other retail sites
- Optimize your products for retailer search rankings
- Understand the key drivers influencing Amazon’s organic search rankings
- Leverage paid search on Amazon
On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models
Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).
Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.
Building Your eCommerce Measurement Playbook
To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.
Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:
- What’s the vital prerequisite for establishing meaningful metrics
- The optimal number of KPIs you’ll want to regularly employ
- How new profitability models can beat disruptors to the punch
Optimizing the Amazon Opportunity
Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon.
Inside we cover:
- How CPGs can grow their share of sales on Amazon
- The 1P vs 3P dynamic
- Amazon’s move to private label
- The Dash button and single-item replenishment
eCommerce Trend Tracking: The CPG Impact
Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands.
In this new white paper, we address:
- The driving forces behind this boom
- Consumer behaviors that are having the greatest impact on CPG companies
- The 14 key elements in the success of CPG companies online
- Future trends as the industry seeks to maintain its forward momentum
blog posts
Establishing and Benchmarking a Ratings & Reviews Strategy
As we outlined in an earlier post, reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more.
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Leveraging consumer reviews to drive performance requires establishing a strategy, setting specific objectives and goals, taking action, and measuring results.
Read moreWhy Ratings and Reviews Matter
Having best-in-class consumer-generated ratings and reviews content is more important than ever. It’s become an expected and influential part of the purchase journey. Consequently, it’s also become an important part of brand and retailer marketing strategies.
PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price.
The reason: Consumers trust them. Consumer opinions posted online consistently ranks among the top three sources of information, according to Nielsen’s Global Trust in Advertising Survey. The study shows that two-thirds (66%) of global respondents trust consumer opinions posted online.
Read moreThree Ways To Accelerate eCommerce Performance for Housewares’ Brands
Consumers are increasingly aware of the food and fitness choices they make. According to a Nielsen online survey, more than two thirds (67%) of consumers said that they prefer to cook at home to know what’s in their food.
This health-conscious attitude is spilling over into online browsing behavior, with 59% of those surveyed by Nielsen saying that they use the Internet to research nutrition, fitness tips or healthy recipes.
Profitero's Cynthia Stephens recently spoke about popular home and garden search terms, consumer generated content and third-party sellers in a webinar with Nielsen’s Jordan Rost and BzzAgent’s Darcy Reifenberger. In this post, Cynthia shares several main findings from the webinar on how housewares’ brands can accelerate eCommerce performance.
Read moreProfitero Finds Strong Correlation Between a Product’s Number of Online Reviews and Sales
A new report from Profitero, with input from dunnhumby’s BzzAgent and PowerReviews, shows how brands and retailers can optimize reviews to boost eCommerce sales
“The number of reviews a product has really matters,” explains the report’s author Profitero SVP of strategy & insight Keith Anderson. “The best-selling products in a category – those in the top 10 – each tend to have more reviews than products among the top 100 in the category as a whole - many with double or triple the number of reviews.”
Read moreNielsen: Primed For Amazon? Australian Shoppers Anticipate Arrival
Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying a wide range of products including electronics, books, clothes and groceries from the (soon to be local) online retail powerhouse.
According to Nielsen, brand awareness of an Australian Amazon site has been building, with nearly half (47%) of consumers now aware of the impending launch, growing by nine percentage points over two months from January to March.
Read morein the news
Suppliers Predict Benefits for New Brands in WFM/Amazon Combo
Top 1000: Start-ups on their breakthrough moment
What does the center store of the future look like?
Online reviews boost sales (even if they’re negative)
Profitero finds strong correlation between a product’s number of online reviews and sales
podcast
Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
(37:40) Recorded by Jason Del Rey and Keith Anderson in June 2017
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
(52:16) Recorded by Keith Anderson and Nilam Ganenthiran on April 20th, 2017
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.
Episode 33: Emerging Brands and the Online Opportunity
(30:33) Recorded by Keith Anderson and Arnold Ventura on February 23rd, 2017
The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).
Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).
Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.
Episode 32: The Digital Democratization of Retailing and More
(33:39) Recorded by Keith Anderson and Simon Rodrigue on February 13th, 2017
The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com.
Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what’s fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.