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One of the world’s largest beverage manufacturers faced significant challenges in adapting to the digital commerce landscape. Despite its strong brand presence and market leadership, the company lacked the internal processes, organizational structure and cross-functional alignment necessary to drive eCommerce growth. Frustrated with its stagnation and inefficiencies, the company sought a structured approach to digital transformation to achieve its ambitious eCommerce goals.
To address these challenges, Profitero+ conducted an in-depth capabilities assessment, benchmarking the client’s eCommerce processes against leading global food and beverage brands. This evaluation uncovered key gaps in digital competencies, cross-functional collaboration and internal resource allocation.
Profitero+ then developed a strategic transformation plan, which included clearly defining eCommerce competencies and the cross-functional roles needed to execute a winning digital strategy. Additionally, the team recommended an optimized organizational structure and the necessary resourcing to support digital acceleration while delivering multi-disciplinary training to upskill internal teams and ensure seamless implementation. By focusing on these foundational elements, Profitero+ enabled the client to build a scalable and efficient digital commerce function that could drive sustainable growth.
In the first year alone, the beverage manufacturer achieved +37% growth in omnichannel revenue and $87M in incremental Amazon revenue, driven by enhanced digital capabilities and strategic execution. This growth was achieved with less than 1% increase in eCommerce headcount, demonstrating that process optimization and capability development—not just added resources—were the key drivers of success.
This case study exemplifies how a structured, insights-driven approach to digital transformation can unlock significant growth while maintaining operational efficiency.
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