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A leading snacking company faced significant challenges in achieving eCommerce maturity and sustainable digital growth. Despite a strong brand presence in traditional retail, the company struggled to translate its success into the online marketplace. Without a clear digital strategy, it lacked the necessary structure, insights, and team capabilities to drive performance. Recognizing the need for transformation, the company partnered with Profitero+ to develop a comprehensive eCommerce strategy, optimize digital capabilities and upskill its team. The goal was not only to accelerate online sales but also to establish a long-term, scalable framework for digital commerce success.
The Profitero+ advisory team conducted a comprehensive organizational assessment by benchmarking company capabilities against industry best practices. This process identified critical gaps and key jobs-to-be-done to accelerate growth. With these insights, Profitero+ designed and hosted a strategic workshop and led a hands-on, cross-functional training session to embed new processes and upskill teams, ensuring alignment across departments. By focusing on clear prioritization and execution, the company was empowered to make informed decisions, optimize digital investments and set a strong foundation for sustainable eCommerce success.
The impact of this strategic overhaul was transformative. The snacking brand became the fastest-growing eCommerce player in its category, achieving a remarkable 40% growth in online sales, outpacing the category average by 2.5x. Leadership’s confidence in the new digital commerce strategy led to the approval of incremental resources, including the addition of two full-time eCommerce roles and over $2 million in investment. With a clear roadmap and an upskilled team, the company successfully established a scalable, long-term approach to digital success. The leading snacking brand’s SVP of Digital Marketing & Commerce explicitly credited this work with Profitero+ as their "inflection point of success."
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