"Skai and Profitero+ help us capitalize on different digital shelf moments to drive immediate results like more new-to-brand (NTB) shoppers and improved ROAS."
Retail media has largely operated in a vacuum, but integrating digital shelf data can fill in the gaps. Timely, reliable, quality data empowers cross-team collaboration in planning, activation and measurement. Seamlessly access data on your brand and your competitors through Shelf Intelligent Media in Skai.
Working in media is full of distractions and constant change. The right partners cut through the noise so you can stay focused and drive media effectiveness. You need a trusted data source to ensure that you’re reaching the right person with the right ad at the right time.
Using digital shelf data that is 95% reliable, brands using Shelf Intelligent Media in Skai have converted new-to-brand purchasers by 17%, increased ROAS by 16% and increased their SOV as much as 3x.
If you spend time chasing a moving target, you’ll find yourself wasting time rebuilding campaigns instead of optimizing. With digital shelf data, you can automate campaign optimizations utilizing systems that quickly adjust ads and reinvest budget.
Stay ahead of the competition by leveraging insights when competitors’ products are out of stock or on discount. With comprehensive data spanning retailers, brands and regions, Shelf Intelligent Media integrated into Skai enables automatic budget adjustments based on competitive signals, helping you capture more new-to-brand orders and expand market share.
Incorporate competitive and brand signals into your campaign. Build rules to run daily, using one or more digital shelf signals.
No need to disrupt agency workflows or worry about onboarding new tools: Profitero+ digital shelf data is integrated directly into Skai — the system they already know and use.
Stop relying on delayed attribution models. Shelf Intelligent Media is powered by Profitero+, which tracks 80M+ products, 9k+ brands and dozens of signals, all updated daily and available at your fingertips.
Automated bid management rules are supercharged so you can increase budgets when your competitor is out of stock, or modify bids when your product’s price is relatively lower.
Automate the balance between efficiency and effectiveness.
Deliver an impactful and consistent consumer experience.
Execute and optimize omnichannel campaigns with ease.
Holistic insights on your competitors and categories so you can find new growth opportunities and refine your strategies
Personalized insights on content, reviews, prices and out of stocks so you can maximize your resources
Trusted 3rd party data, with 95% accuracy, so you can confidently report success to leadership
Holistic insights on your competitors and categories so you can find new growth opportunities and refine your strategies
Personalized insights on content, reviews, prices and out of stocks so you can maximize your resources
Trusted 3rd party data, with 95% accuracy, so you can confidently report success to leadership
