Create an adaptive AI strategy
Everyone is running fast and hard right now — but do you even need to run? AI is undoubtedly changing both how consumers shop and how your organization gets things done.
But before you pivot too hard, consider things like how frequently shoppers use AI to shop your category, the tools your company currently has available and what decisions today will help you adapt to tomorrow.
Improve AI visibility with flawless fundamentals
History shows us that products that are the wrong price, wrong size or out of stock suffer in search — and the same is true with AI shopping. You need to flawlessly execute the fundamentals of the digital shelf to have a fighting chance.
Once those are taken care of, content plays a key role in making you visible because AI loves structured data. Use this valuable real estate to ensure complete, correct content that’s optimized for consumer use cases (i.e. questions consumers ask AI).
Work smarter, not harder
There is no doubt that the democratization of LLMs via chat based tools has made it significantly faster — and easier to get many tasks done. But those tools are only as smart as the data you give them. It’s critical that you both move quickly, and correctly.
And to do that, your AI tools need to be backed by data: Content creation, backed by data. Campaign optimization, backed by data. Catalog correction, backed by data.
AI drives efficiency, especially when it comes to large data sets. We utilize ML, LLMs and LLM parsing to ensure complete, high quality data — updated with the right products, branding and categorization.
Action and AI go hand in hand. Use AI in our tools to generate on-demand insights from your Profitero+ data, automatically adjust search or programmatic bids, and generate new copy for your PDPs.
There’s no one who knows how to use Profitero+ data and tools better than the Profitero+ team. Bespoke modeling supports strategic advisory services, while our AI tools support hand-to-keys experts in operation, content and media services.
.png)
