Even in the age of AI, digital shelf analytics remain the backbone of eCommerce performance. Our new Digital Shelf Hub is your one-stop destination for driving action, influencing stakeholders across your organization, enabling cross-functional collaboration and protecting investment — while delivering ROI in 2026 and beyond.
The influence of digital on all retail purchases is 3X larger than the traditional eComm sales penetration figures most brands use as a basis for investment.
% of shoppers whose purchases are influenced by digital touchpoints, by category
Beauty, Health & Personal Care, Toys & Games, DIY, Home & Garden, and Consumer Electronics have a higher percentage of shoppers who are influenced by digital touch points.
Source: Profitero+ Digitally Influenced Shopper Report, 2025.
89% sales lift when moving from page 2 to top 5 spots organically on page 1 search results.
58% sales lift by improving content to meet benchmarks.
29% higher ROAS from retail media campaigns paired with fully optimized PDP content.
86% sales lift from getting your first 1-50 reviews within two months.
“As an eComm excellence team, we started with Digital Shelf. I firmly believe that all upper funnel investment can be wasted if you’re not there, visible on the shelf when the shopper wants to shop. That’s making sure we have great availability, great content, strong ratings & reviews and a critical visibility piece — and how we play in both the organic and paid space to get there.”
Former Head of eCommerce Excellence, Philips
The way shoppers discover and choose products has fundamentally changed. With 64% of purchase decisions now digitally influenced, demand is shaped long before a transaction occurs — driven by performance across the digital shelf. This shift didn’t happen overnight; it has fueled successive evolutions in commerce and now marks the transition into a third era.
This shift is early, but accelerating fast — and it will redefine how brands influence demand for their products. One thing hasn’t changed: digital shelf analytics are still the foundation of eCommerce performance. Without strong fundamentals, agent optimization fails. You can’t win AI-driven discovery if you’re losing at the basics.
"Best-in-class digital shelf execution isn’t optional — it’s a revenue safeguard. If your product isn’t in stock, it can’t be bought. If your reviews don’t build trust, consumers will look elsewhere. And as AI agents increasingly guide purchase decisions, showing up with the right content is more critical than ever. Ignore the digital shelf basics, and you’re handing your sales to the competition."
Executive Director, The Digital Shelf Institute