Digital shelf analytics remain the backbone of eCommerce performance. This is your one-stop destination for exclusive reports, webinars, blogs and case studies designed to help your organization maximize the digital shelf in 2026 and beyond.
This shift is early, but accelerating fast—and it will redefine how brands influence demand. One thing hasn’t changed: digital shelf analytics are still the backbone of eCommerce performance. Without a strong foundation, agent optimization fails. You can’t win AI-driven discovery if you’re losing at the basics.
"Best-in-class digital shelf execution isn’t optional — it’s a revenue safeguard. If your product isn’t in stock, it can’t be bought. If your reviews don’t build trust, consumers will look elsewhere. And as AI agents increasingly guide purchase decisions, showing up with the right content is more critical than ever. Ignore the digital shelf basics, and you’re handing your sales to the competition."
Executive Director, The Digital Shelf Institute
The influence of digital on all retail purchases is 3X larger than the traditional eComm sales penetration figures most brands use as a basis for investment.
% of shoppers whose purchases are influenced by digital touchpoints, by category
Source: Profitero+ Digitally Influenced Shopper Report, 2025.
89% sales lift when moving from page 2 to top 5 spots organically on page 1 search results.
58% sales lift by improving content to meet benchmarks.
44% of campaigns are driving toward product pages that aren’t optimized.
86% sales lift from getting your first 1-50 reviews within two months.
“As an eComm excellence team, we started with Digital Shelf. I firmly believe that all upper funnel investment can be wasted if you’re not there, visible on the shelf when the shopper wants to shop… That’s making sure we have great availability, great content, strong ratings & reviews and a critical visibility piece — and how we play in both the organic and paid space to get there.”
Former Head of eCommerce Excellence, Philips
Brands have spent years optimizing for human shoppers. Now they must optimize for agentic shoppers — AI systems that evaluate products differently.
To win, products must meet a new set of machine-first requirements. Agents now answer prompts like, “What’s the best smartwatch for runners?” Only products whose PDPs, images, attributes and reviews clearly signal relevance will surface.
- Right leaders to champion internal & customer change management
- Right incentives to hold everyone accountable for KPIs
- Right training to upskill cross-functional teams on playbooks
- Right partners to deliver insights and next best actions