Winning Digital and Agentic Commerce

"Our North Star is eCommerce net sales, but we needed a metric that helped the organization understand what drives those sales. That’s why we selected our global Profitero score. We use it as a proxy for digital shelf performance, and when the score goes up, ultimately sales go up.

We’ve even made the Profitero score a KPI in our leadership team’s OKRs, which has helped embed digital shelf performance across the organization."

"We’ve been on a journey to ensure that not just our sales leaders, but our marketers, category leaders, shopper marketing and paid search teams understand and use our ecommerce data.

We use Profitero data to measure share of search and bring those insights back to cross-functional teams. It gives them a much broader perspective than just their content integrity score: it shows them where we’re winning, where the gaps are and where we need to focus."