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The Kraft Heinz Company reported a loss in cream cheese market share in 1H ‘23 for Philadelphia, the category leader. Knowing that on average, 1 of 5 competitor products are out-of-stock daily, the brand saw an opportunity to regain share from competitors if they could capture new brand buyers on Walmart.
Philadelphia's team used Shelf Intelligent Media from Profitero+ through the integration with Pacvue to automatically increase budgets when competitors were out-of-stock. When Shelf Intelligent Media was live, campaigns stayed for 2 hours longer on average and return on ad spend increased 12%.
By partnering with Profitero+ and Pacvue, the Philadelphia team was able to boost New-to-Brand orders by 28% on Walmart. They also saw +5% increase in paid share of voice on the most frequently searched keywords and were able to lift ad-attributed sales by 25%.
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