Shelf Intelligent Media Programmatic

Trusted by these leading brands

"Shelf intelligent Media gives us an exciting opportunity to leverage in-market signals to optimize retail media. With the recent addition of DSP, this allows for an added layer of sophistication and efficiency."

VP, Commerce Strategy

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real client results

+45%

total digital purchase view rate (DPVR) increase

+28%

ROAS increase

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How can Shelf Intelligent Media help you?

Scale fast — no upskill required

Learning a new tool can be a hassle. Fortunately, Shelf Intelligent Media integrates with open ecosystems and existing workflows so your team doesn’t need to learn a new tool to run better campaigns. Our programmatic integrations include both DSPs and PMPs.

Beat the competition

Set it and let it work: Shelf Intelligent Media automatically adjusts campaigns based on your brand’s goals, digital shelf performance, your competitors’ performance and contextual information like search trends or weather. Once rules are set, impressions are automatically, and dynamically, reallocated when the buy box is lost, competitors are out of stock or pricing isn’t competitive.

Boost performance everywhere

Shelf Intelligent Media provides a singular, powerful data source to activate and optimize campaigns across the entire fragmented media landscape. By connecting your digital shelf intelligence directly into your programmatic buying platforms, you gain the agility to manage and refine performance across virtually any digital programmatic tactic — including display, high-impact Connected TV (CTV), digital billboards and audio.

Why is Profitero+ better?

custom methodology

Stay ahead of your competition. Our custom methodology looks at your goals and KPIs as well as the unique data relevant to your products, your competitors, the category and retailer.

deep data

The market can change at the drop of a hat. Shelf Intelligent Media uses the largest data set that has product-level availability and pricing data, gathered from retailer websites every day at every relevant location in the retailer network.

competitive signals

Get ahead of the competition by incorporating digital shelf signals on competitors. You can also Bring Your Own Data (BYOD), integrating your first-party data with Profitero+ digital shelf signals and any external sources, like weather and search trends.

cross-channel coverage

Reach your audience with ease. Across the buyer journey, Shelf Intelligent Media can be used on any programmatically purchased channel or tactic — including display, CTV, digital billboards and audio.

34%

Up to 34% increase in New to Brand (NTB) orders

32%

Up to 32% lower cost-per-acquisition (CPA)

54%

Up to 54% increase in ROAS

Who we help

Create a more seamless customer experience.

Automatically showcase products that are in stock, better priced than the competition, have good reviews and strong PDP content.
Automatically reallocate impressions to the shoppers most likely to convert, increasing new to brand shoppers and brand penetration.
Automation and dynamic changes automatically occur across any media that is purchased programmatically, and digital.

Maximize campaign efficiency to drive ROAS.

Custom bid algorithms automatically ensure the best products are shown to the shoppers most willing to convert.
Teams don’t need to learn anything new —SIM simply works where you work, including all major Retail Media Networks (RMNs).
When you ensure that when consumers who clicked see a product that’s in stock, competitively priced and has good PDP content, you help click on the consumers will click an ad for a

Update content quickly, and easily, to improve performance.

AI that incorporates positive feedback, keywords, features and brand guidelines to generate optimized copy quickly.
Track AI edits with color-coding and potential compliance concerns flagged.
Customize your content workflow: save versions, track approvals, push to Salsify, export or email.

Holistic insights on your competitors and categories so you can find new growth opportunities and refine your strategies

Personalized insights on content, reviews, prices and out of stocks so you can maximize your resources

Trusted 3rd party data, with 95% accuracy, so you can confidently report success to leadership