The 2025 eCommerce Organizational Benchmark Study

The DNA of winning in eCommerce
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The 9th annual Profitero+ Benchmark Study clearly shows that leaders are not defined by bigger budgets — they're defined by organizational DNA that makes connectivity and adaptability habitual.

We call this the D.N.A. Framework:


D – Design for Integration
N – Nurture Partnerships
A – Activate with Intelligence

Be the first to get the details on this year's findings and what it means for brands, including:
design your org for growth

Learn how leaders prioritize integration through Centers of Excellence, aligned KPIs and unified accountability.

turn retailers into partners

Discover how top brands elevate collaboration with omnichannel category management, integrated JBPs and strategies to defend against private label.

activate with intelligence

See how frontrunners flex retail media and embed data & AI to work smarter, not harder.

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