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A leading food and beverage company with three coffee brands was challenged to balance performance across the portfolio while avoiding internal competition and wasted overlap in spend.
The goal was to maximize ROAS across the portfolio without increasing spend or forcing brands to compete with one another. They sought an innovative solution that could surface competitive pressure for each brand, identify volatility and inform smarter investment decisions.
The team partnered with Profitero+ and Pacvue to bring digital shelf intelligence into their portfolio strategy. Using data from Profitero+, they identified each brand’s true competitors and the moments when those competitors were out of stock.
Pacvue then used Shelf Intelligent Media (SIM) to automatically adjust bidding based on these competitor OOS signals. This allowed each coffee brand to take advantage of high opportunity moments in the market without cannibalizing one another.
By using SIM to manage the portfolio in a structured and data driven way, the team uncovered significant upside. Across the three brands, the company saw:
