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In today’s competitive environment, manufacturers are recognizing the vast impact digital has on omnichannel performance. While the enthusiasm for capturing eCommerce growth may be there, often the internal capabilities and baseline digital fluency is not.
With growing resources allocated for eCommerce, the manufacturer desired a workshop to show where eCommerce was headed and how their brands could capitalize in the years ahead. Specifically, they needed an objective, data-driven roadmap towards sustainable growth. They turned to Profitero+ Strategic Advisory Services to help address areas of eComm underperformance and investment gaps at priority U.S. retail partners including Amazon, Walmart, Instacart, and Kroger.
Advisory ran a comprehensive eCommerce capabilities assessment, measuring performance across industry benchmarks as well as operational metrics including unauthorized 3P competition. The assessment uncovered foundational gaps in content and share of search, as well as a lack of KPIs to track eComm performance against and underinvestment in digital retail media.
Advisory conducted a gap analysis and sized the opportunity across eight strategic eCommerce initiatives across snack food categories, modeling the impact of proposed actions including increased paid search investment. The manufacturer received a comprehensive roadmap to execute its growth initiatives by pursuing the most promising business opportunities.
Profitero+ uncovered >$1 billion in achievable eComm sales over three years by implementing recommendations including increasing paid search investment, addressing online share gaps, and 3P mitigation principles. Advisory identified clear next steps for the manufacturer to elevate its eCommerce capabilities, place the right investments and achieve sustainable growth.
