Menu
In an ever-changing eCommerce environment, connecting retail media to digital shelf trends is critical. Heinz UK wanted to integrate competitor digital shelf signals into their retail media strategy to win a key seasonal event: Prime Day.
Heinz UK leveraged Shelf Intelligent Media from Profitero+ through the integration with Skai, increasing bids on keywords when competitors were out of stock. This maximized share of voice (SOV) while bidding for top of Page 1 when they had the highest chance of winning.
By partnering with Profitero+ and Skai, Heinz UK boosted their paid share of Page 1 by 13% and impressions by 11%. These results were achieved with higher ROAS (+6%), lower cost-per-click (-8%) and flat spend period over period.
.svg)