The 2024 eCommerce Organizational Benchmark Study

KEY INSIGHT

eCommerce is suffering from a crisis in confidence

Organizations are innovating and maturing to keep up with changing shopper behavior, but more than half of brands surveyed feel they’re behind the curve. What’s behind this disconnect?

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Rapid technology advancements, high growth targets and a challenging consumer environment are a recipe for costly FOMO, as brands look for new answers to old problems.

Our 8th annual industry report cuts through the FOMO. Instead, we FOCUS on eCommerce leaders*. By surfacing what leaders do better, we aim to empower brands to set aside FOMO and instead FOCUS their teams on proven strategies.

*Our definition of leaders included brands reporting 26%+ omnichannel growth and 26%+ share of their categories’ eComm sales.

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About the study

Our 8th annual industry report takes eCommerce benchmarking a step further — we’ve mined our most robust global sample yet to determine what sets eCommerce leaders apart from the rest. By analyzing how leading brands differentiate themselves across retail media, AI, JBPs and more, we guide teams toward the right areas of focus as they plan for 2025.