The Influence of Product Content Report

In today’s fast-moving eCommerce landscape, standing out requires more than just having a product online. Shoppers rely on high-quality content to make purchasing decisions, and search algorithms reward brands that get it right. Optimizing product content isn’t just a best practice; it is a critical driver of visibility, conversions, and sales.

Profitero’s latest research uncovers the measurable impact of content quality on eCommerce success, offering data-driven strategies to improve discoverability, shopper engagement, and ROI.

In this report, you’ll learn about:

• How meeting Profitero’s Content Optimizer benchmarks can increase sales by up to 36%
• The impact of optimized content on search placement and visibility
• How adding the right keywords to your content can further improve rankings and conversion.

With actionable recommendations such as auditing content for gaps, aligning with retailer best practices, and refining keyword strategies, Profitero’s playbook equips you with the tools to improve content performance, increase conversions, and gain a competitive edge.

Download the full report now to unlock the revenue-driving potential of optimized content.