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A leading OTC brand aimed to boost its visibility by optimizing content around the most highly searched keywords. Profitero+ research has found that online search visibility is critical to sales success, not just online but offline as well. Moving from page 2 to page 1 of organic search results is associated with a 40% increase in sales – and including the right keywords is essential for winning organic search.
The brand used Profitero’s Content Optimizer to identify and execute improvements to PDP titles, descriptions and bullets across 4 SKUs on Amazon. Content Optimizer identifies optimal content benchmarks and unique keywords for each listing: a Gen-AI helps teams quickly adjust copy to incorporate both. After the brand implemented these changes, average change in 1P sales and glance views were calculated for optimized products, with sales growth benchmarked against the category.
The brand saw significant uplift in glance views and sales within 1 month, and sustained growth in the following months. After 2-4 months, the optimized SKUs had grown 3x faster than the category, highlighting the direct sales impact of intelligent PDP optimization.
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