Engineering Loyalty: Using eCatMan to Turn One-Time Buyers into Lifelong Fans

Loyalty isn’t just about points or punch cards—it’s about showing up when it matters. In a world where a shopper’s first purchase might be via search, retail media, or a late-night scroll, how do we make sure it’s not their last? With private label capturing more baskets, loyalty has become a survival strategy. Watch the on-demand webinar to unpack how modern eCategory Management can drive household penetration and repeatable loyalty—by optimizing content, taxonomy and activations to meet shoppers where they are today and tomorrow. Expect myth-busting, practical takeaways, and a fast-paced view into how brands can engineer loyalty at the digital shelf—without traditional loyalty programs.

As part of the Firstmovr Growth Genome: Omni CatMan Summit, watch our on-demand webinar to hear Luke Higgins, Director, Global Strategic Consulting, from Profitero+ and Margo Lence, Assistant Manager, eCommerce Category Development from Scotts Miracle-Gro explore the evolution of eCatMan and walk through the crawl, walk, run maturity model for modern category management.