2025 October Prime Day & Walmart Round Up Report

The Profitero+ Prime Day October 2025 Wrap-Up Report series reveals how brands performed on Amazon and Walmart during two of the biggest retail events of the year. Covering all major departments, this analysis highlights sales performance, promotional activity and the strategies that defined results from the Prime Day and Walmart Deals events in October.

Using insights from Profitero+, Amazon.com, Amazon.co.uk and Walmart.com, the reports break down:

• Top brands by share of sales
• Badge breakdown by type
• Top-promoted brands
• Top Sponsored Products

Explore three editions Walmart US, Amazon US and Amazon UK to benchmark performance and refine your digital shelf strategy ahead of future events.

Get your copy and see how the world’s top brands performed when it mattered most.