Refreshing Content: The Impact of Keeping Content Optimized

April 7, 2026

Does changing content drive Digital Shelf success?

Optimizing content across an entire product portfolio is difficult, not to mention time consuming. That’s why more than half of the products on Amazon didn’t change their content in 2025. Dive into this report to see the benefit of updating PDP content and see what products with stale content are missing out on. See also how brands can streamline the process of changing PDP content to make better content in less time.

Download our report on changing content to learn more.

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