Amazon sales data analytics to power smarter decisions
Measure your growth against competitors, so you know which investments are moving the needle.

Your eCommerce sales are naturally going to grow simply because more shoppers are buying online versus in-store. But without the right category and competitor benchmarks, how do you know if your brands are growing fast enough?
With Profitero’s Sales & Share measurement capabilities, you can benchmark your eCommerce growth objectively, using industry recognized metrics like market share. That way you can make smarter decisions to dial up, or dial down, investment.
What you can accomplish with
sales & market share data
-
Make smarter, more
strategic bets -
Understand the
digital landscape -
Spot new growth
opportunities -
Remove the guesswork
of growing Amazon sales
- Track category growth rates to see where it makes sense to expand or double down
- Know you’re getting your fair share of category growth so you can develop smarter investment plans
- Isolate the priority products delivering the most sales for your business, so you can support and defend them
- Understand whether your sales, marketing and supply chain investments are moving the needle or not

- Easily compare your Amazon business with your offline brick-and-mortar sales
- Understand what sales are from first-party (1P) versus third-party (3P) sellers on Amazon marketplace
- Estimate the sales of third-party (3P) brands that are beginning to gain momentum
- Align your online market share to match Nielsen, IRI and NPD categories
- Track fast-growing competitors so you can better target who to beat with your advertising
- Size the growth opportunity of new product innovation and development trends
- See which levers, like ad sponsorship, pricing and inventory performance, are having the biggest impact
- Stay two steps ahead of competitors with bespoke, ASIN-level recommendations for improving your Amazon sales
- Ensure you're making the right moves by estimating the ROI of improving various digital shelf levers, like content and search
- Need internal alignment? Quickly grab the 3rd party stats you need to justify investing more with Amazon
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- Track category growth rates to see where it makes sense to expand or double down
- Know you’re getting your fair share of category growth so you can develop smarter investment plans
- Isolate the priority products delivering the most sales for your business, so you can support and defend them
- Understand whether your sales, marketing and supply chain investments are moving the needle or not

- Easily compare your Amazon business with your offline brick-and-mortar sales
- Understand what sales are from first-party (1P) versus third-party (3P) sellers on Amazon marketplace
- Estimate the sales of third-party (3P) brands that are beginning to gain momentum
- Align your online market share to match Nielsen, IRI and NPD categories
- Track fast-growing competitors so you can better target who to beat with your advertising
- Size the growth opportunity of new product innovation and development trends
- See which levers, like ad sponsorship, pricing and inventory performance, are having the biggest impact
- Stay two steps ahead of competitors with bespoke, ASIN-level recommendations for improving your Amazon sales
- Ensure you're making the right moves by estimating the ROI of improving various digital shelf levers, like content and search
- Need internal alignment? Quickly grab the 3rd party stats you need to justify investing more with Amazon
/Product%20-%20Measure/ASIN-report.png)
Our Sales & Share solution includes two offerings:
Estimated sales and share
for Amazon.com
Using sophisticated algorithms and demand signals captured from Amazon, we estimate 1P and 3P competitor sales at the item level with high accuracy and consistency. Contact us to learn more about our methodology and which markets we currently support.
Traffic & conversion analytics (Available for Amazon)
Using advanced data science, we deliver accurate estimates of daily traffic, page views and conversion rates for all your Amazon products, with a year’s worth of historical data.
Why Profitero for sales & share data?
Consistent data across 10 Amazon markets
Get a comprehensive view of your global Amazon business, from one provider
Digital shelf, traffic and conversion analytics
Tie sales and market share data with digital shelf, traffic and conversion analytics to uncover actions that will drive more growth
Transparent and validated methodologies
Get the confidence you need to make critical decisions from the data
Granular data at the item level
Instead of being limited by only brand or category levels, get the detail you need for driving action
Accurate 3P sales estimates
Understand what you're losing to 3P sellers, and which emerging competitors are the biggest threats to your brands
Customized product categories
See your online and offline businesses the same way by creating custom categories or matching Nielsen, IRI and NPD categories