Uncovered £500k in sales on Amazon UK

Goliath Games has an exclusive distribution agreement in place with Crayola US to sell Crayola core kids stationery on Amazon UK. Goliath needed a daily monitoring tool that could help them more effectively manage these listings on Amazon and carry out market and competitor analysis.

Using Profitero, the Goliath team was able to quickly identify Crayola products that were being sold by third party sellers. The team then set about cross referencing these products against their own products where they are the sole distributor of Crayola on Amazon UK. They discovered that approximately 14% of the sales share of their catalogue belonged to independent retailers or wholesalers who Goliath were actively supplying to. These third-party sellers were aggressively competing with Goliath on price to win the Buy Box. This caused massive issues for Goliath not just on sales loss, but they could also attribute this to a decrease in overall revenue.