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Meucci Cues, a manufacturer of hand-crafted pool cues, was ready to tap into Amazon to fuel growth but needed the right partner. With no prior experience navigating the complexities of the Amazon ecosystem, Meucci needed a full-service solution to launch as a 3P seller. At the same time, they wanted to be careful not to damage their strong relationships with its well-established dealer network. Meucci needed a strategic partner who could manage the technical and operational demands of selling on Amazon while also protecting its distribution model and brand reputation.
A comprehensive Amazon activation strategy was built from the ground up for Meucci Cues, starting with an in-depth consultation to align on goals and priorities. The launch on Amazon included a professional product photoshoot, new item setup, digital shelf optimization, Brand Registry enrollment and Fulfillment by Amazon configuration. Paid search campaigns were also activated and managed to drive traffic and conversion.
In just the first two months of partnering, Meucci Cues saw measurable success. Sales surged by 283% from month one to month two, fueled by a well-executed Amazon strategy. On top of that, the brand achieved a $7 return on advertising spend that continued to grow as the momentum built.
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