Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your strategy in 2018: from how to budget and organize for eCommerce, through to the digital shelf drivers you can leverage to optimize your online sales.

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Digital Shelf Analytics

eCommerce Strategy

The latest Profitero pricing study finds less than a 2% gap between Amazon and Walmart's online pricing on grocery products; Target and Jet.com come close, but continue to trail.

This is just one of the many findings based on an analysis of 21,000+ products across grocery, beauty and household sup

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Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero.

In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 pr

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From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?

In the E-Commerce Acceleration Playbook, Profitero sh

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In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts.

And the findings of the NRF/Prosper Insights & Analytics annual survey reveal that more US consumers are planning on purcha

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Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other

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Price competition continues to intensify as Walmart, Target and Jet.com seek to close the gap with online price leader Amazon.com. The result is a high-stakes race to the bottom that is good news for shoppers - but has left consumer packaged goods brands scrambling.

In this recent webinar, SVP Stra

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It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basi

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