Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your strategy in 2018: from how to budget and organize for eCommerce, through to the digital shelf drivers you can leverage to optimize your online sales.

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Digital Shelf Analytics

eCommerce Strategy

Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.

But many executives are still skeptical. At single-digit shares o

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Everywhere you look, eCommerce is booming—and loudly.

  • eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 tril

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There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

Our new guide addresses many of these issues. We sha

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There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

On nearly every executive’s mind are such bur

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73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf.

Product pages that have descriptive and complete content

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Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for

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Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas.

“Fabricated” online shopping events like Prime Day are pro

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