Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers you can leverage to optimize your eCommerce sales.

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Navigating and managing the intricacies and complexities of eCommerce can make or break your future success. So, we created this guide to help you identify, select and deploy the right digital toolkit for your business.

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When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon, each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty p

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So far, 2019 is shaping up to be a blockbuster year when it comes to investing in eCommerce. According to our third annual eCommerce benchmarking survey, 41% of brands will increase eCommerce spending by as much as 10% vs. the prior year — and 35% of brands will exceed that number.

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A top 3 player in the intensely competitive online personal care space was losing sales and share on Amazon 1P (products sold and distributed directly by the retailer), largely because of out-of-stock issues. The manufacturer found out the hard way that it doesn’t matter how good your content or t

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In this episode, recorded live from Shop.org in Las Vegas, Keith is joined by Eric Bisceglia, VP, Go to Market at Voysis.

Previously, Eric served as VP of Product and Marketing at Attend, an event technology startup that was acquired by Event Farm. Prior to that, he held leadership roles at LogMeI

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Amazon reported that Prime Day 2018 was the "biggest global shopping event in its history," with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event. 

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Forget everyday low pricing. Retailers like Amazon are repricing some products daily or even more frequently. Our research shows that 71% of products sold by 3P sellers on Amazon had intraday price changes, some as many as 249X a day — with competitors often price-matching.

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