Profitero and Mars United Unveil Profitero+

A Fully Connected Digital Commerce Solution to Help Brands Drive Efficient Growth

Profitero+ will help clients by simplifying the complexity of managing digital commerce strategy, activation and measurement.

‍

‍

Profitero+, a new integrated model for digital commerce growth, is an expansion of Profitero’s capabilities to include managed services that turn Profitero data insights into action.

Profitero+ infuses the best-in-class digital commerce and retailer expertise of Mars United with Profitero’s global data and technology prowess, and backed by the full-service go-to-market capabilities of the Publicis Commerce network. With Profitero+, you can:

• ‍Grow faster with a connected approach & activation to strategy, media, content and operations‍
• Stay ahead with experts who can fully action all your Profitero insights 
• ‍Simplify everything with all the technology and partnership you need in one place

Profitero+ enables clients to make smarter decisions, maximize investments across paid and organic channels and drive real business outcomes, delivered through four unified offerings.

Commerce Media: An extensive suite of managed services that spans strategic planning and JBP negotiation, campaign management and optimization and measurement planning and reporting, enhanced by Profitero’s digital shelf analytics and intelligent integrations with leading media bidding platforms.

Commerce Content: Capabilities that deliver the entire range of digital commerce content needs, beginning with strategy and carrying through design, production and syndication — all informed by Profitero’s advanced content scoring and AI.

Commerce Operations: Critical services that improve efficiency and effectiveness through catalog management, SKU profitability analysis, fulfilment strategy, brand protection and revenue recovery, powered by Profitero’s granular price and inventory analytics and workflow automation tools.

Commerce Strategy and Insights: Advisory solutions that help brands design their organization to improve go-to-market strategies for business intelligence, technology, supply chain management, product assortment, pricing and the consumer experience.

‍

These core offerings are designed to unlock growth for brands by leveraging a unique set of collective assets:

• Retailer expertise gained from Profitero’s digital shelf coverage of 1,400 retailers in 70 countries, combined with the expertise of Mars’ Digital Commerce specialists embedded in 15 retailer hubs worldwide
• Deep shopper understanding through the combination of the Mars United shopper behavior database and Epsilon’s CoreID first-person identity platform
• The ability to more effectively manage clients’ total digital commerce investments by aligning data-driven insights with full-funnel execution — evidenced by more than 20% average year-over-year improvement in commerce media performance

Profitero+ marks a major step forward in uniting commerce marketing intelligence and activation. By combining Profitero’s global analytics with Mars United Commerce’s deep activation expertise, we’re empowering brands to adapt and win across the entire digital retail landscape, now and into the future.

Request a demo