Planning for Digital Shelf Success in 2024

In this 45-minute webinar, you’ll hear from Andrew Pearl, VP Insights Profitero; Cliodhna Lamont, Global Head of eCommerce at William Grant; and Anh-Mai Vu, Co-Founder at eCommerce consultancy Follow The Consumer.

Our key speakers will discuss the following 3 fundamental pillars to drive change in 2024:

1. People: accelerating a common understanding throughout an organisation, with clear digital shelf KPIs (only one third of brands are embedding eCommerce with KPIs within their business).
2. Partnerships: Driving genuine omnichannel opportunities with retail partners, matched to a retailer’s capabilities (only one fifth of brands are sharing specific goals with retailers).
3. Practices: Save time and maximise ROI by using causal data to drive the right results from content activations (only 15% of brands use causal analytics to guide content improvements).