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Shelf Intelligent Content

A suite of predictive intelligence tools to unlock your next best actions for boosting traffic and conversion on the digital shelf

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Content is your hardest working “earned” media, impacting both traffic & conversion on retailer sites. The problem is, there is no one-size-fits-all playbook for optimizing your content across retailers. Keywords, content and sales drivers can change by retailer and category. 

With Shelf Intelligent Content, you can differentiate your brand with retailer & category-specific strategies, powered by Boost and Search Optimizer:

 

Search Optimizer — Earn more traffic

A keyword recommendation engine that identifies the most impactful keywords driving traffic for your category for 65+ retailers.
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Boost — Convert more sales

An action playbook for growth that identifies the best combination of content, media and operational areas to optimize — specific to your category — for 60+ retailers. 

Decode the exact right keywords, content and
category drivers for your retailer & category

With Search Optimizer:

  • Visually see key differences and overlaps in keywords by retailer, prioritized by anticipated volume increase
  • Measure how your brand performs against critical brand keywords that drive conversion in your category 
  • Get average rank, best rank, and Share of Shelf for all keywords analyzed to unlock growth opportunities and help you prioritize your next best actions
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With Boost:

  • Evaluate 100+ variables across retailers & categories to prioritize action steps that move the needle
  • Create retailer-specific growth strategies based on in-depth knowledge of category & consumer decision drivers
  • Prioritize SKU-level opportunities & increase ROI with a clear understanding of the actions that drive ROI
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Resulting in:

  • Fully optimized and retailer-specific keyword and content strategies
  • PDPs designed with the highest performing content for your brand and retailer
  • Search strategies aligned with how consumers are shopping on each of your retailers 
  • Measure the impact of your optimized content on search rank, conversion and sales
SIC-page_SO-imagery-3

With Search Optimizer:

  • Visually see key differences and overlaps in keywords by retailer, prioritized by anticipated volume increase
  • Measure how your brand performs against critical brand keywords that drive conversion in your category 
  • Get average rank, best rank, and Share of Shelf for all keywords analyzed to unlock growth opportunities and help you prioritize your next best actions
SIC-page_SO-imagery-2

With Boost:

  • Evaluate 100+ variables across retailers & categories to prioritize action steps that move the needle
  • Create retailer-specific growth strategies based on in-depth knowledge of category & consumer decision drivers
  • Prioritize SKU-level opportunities & increase ROI with a clear understanding of the actions that drive ROI
Boost_tailor-optimization-strategies_image

Resulting in:

  • Fully optimized and retailer-specific keyword and content strategies
  • PDPs designed with the highest performing content for your brand and retailer
  • Search strategies aligned with how consumers are shopping on each of your retailers 
  • Measure the impact of your optimized content on search rank, conversion and sales
SIC-page_SO-imagery-3

Real results from Shelf Intelligent Content

Boost

+6%

weighted avg. sales impact across subcategories as a result of content optimization

2 wks

time to recoup investment in optimized content on 6 SKUs

Search Optimizer

+1,500

average rank improvement

5x

increase in glance views during Prime Day's 48 hours

Dive deeper into our predictive intelligence suite

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Commerce Advisory

We offer brands a full suite of consulting & custom analytics solutions, powered by our global retail intelligence and benchmarks. 

Learn more →

Shelf Intelligent Media icon

Shelf Intelligent Media

Take retail media ROI to the next level by turning digital shelf analytics into automated actions powered by Profitero's ad tech partners

Learn more →

Why Profitero for Shelf Intelligent Content?

transparent and validated

Proven track record

We have a successful track record helping brands transition from data to actions needed to win the Digital Shelf

consistent data

Tailor strategies across multiple retailers 

No two retailers are alike in what influences sales growth - shouldn't your strategies differ too?

CS team

Category & subcategory-level insights

Deep dive on what drives performance at both category & subcategory level

thought leadership

Strategic value

Insights uncover merchandising opportunities in addition to SEO and content opportunities 

DS, T&C

Retailer-coverage

Retailer-specific insights available for 35+ retailers, globally 

ecosystem

Expert Customer Success team

Translate data into actionable insights to grow your business

See it in action!

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