Full Speed Ahead: Launching successful new products in the omnichannel age

In today’s fast-paced retail environment, brand manufacturers have unprecedented access to digital shelf insights that can transform how new products are launched. Now more than ever, it's time to rewrite traditional playbooks to win with the digitally influenced shopper. Whether online or in-store, the speed and accuracy of these insights can unlock new opportunities to optimize product activation and ensure successful launches across all channels. 

Download the presentation to explore key strategies for leveraging digital shelf insights to fine-tune product launches, navigate omnichannel nuances, and align retail media to supercharge performance. It features new research and will arm you with a product innovation/launch scorecard to implement at your organization.