Accurate, consistent sales and market share data

Measure your growth against competitors, so you know which investments are moving the needle.

Illustration of 3 people taking pieces of a pie chart, surrounded by data

Your eCommerce sales are naturally going to grow simply because more shoppers are buying online versus in-store. But without the right category and competitor benchmarks, how do you know if your brands are growing fast enough?

With Profitero’s Sales & Share measurement capabilities, you can benchmark your eCommerce growth objectively, using industry recognized metrics like market share. That way you can make smarter decisions to dial up, or dial down, investment.

 

What you can accomplish with

sales & market share data

  • Track category growth rates to see where it makes sense to expand or double down
  • Know you’re getting your fair share of category growth so you can develop smarter investment plans
  • Isolate the priority products delivering the most sales for your business, so you can support and defend them
  • Understand whether your sales, marketing and supply chain investments are moving the needle or not
Image of Profitero's app with bar chart of category share by brand
  • Easily compare your Amazon business with your offline brick-and-mortar sales
  • Understand what sales are from first-party (1P) versus third-party (3P) sellers on Amazon marketplace
  • Estimate the sales of third-party (3P) brands that are beginning to gain momentum
  • Align your online market share to match Nielsen, IRI and NPD categories
illustration of Profitero's app showing 1P vs 3P sales and share data
  • Track fast-growing competitors so you can better target who to beat with your advertising
  • Size the growth opportunity of new product innovation and development trends
  • See which levers, like ad sponsorship, pricing and inventory performance, are having the biggest impact
Illustration of Profitero's app showing product screen with various sales and share data

  • Track category growth rates to see where it makes sense to expand or double down
  • Know you’re getting your fair share of category growth so you can develop smarter investment plans
  • Isolate the priority products delivering the most sales for your business, so you can support and defend them
  • Understand whether your sales, marketing and supply chain investments are moving the needle or not
Image of Profitero's app with bar chart of category share by brand

  • Easily compare your Amazon business with your offline brick-and-mortar sales
  • Understand what sales are from first-party (1P) versus third-party (3P) sellers on Amazon marketplace
  • Estimate the sales of third-party (3P) brands that are beginning to gain momentum
  • Align your online market share to match Nielsen, IRI and NPD categories
illustration of Profitero's app showing 1P vs 3P sales and share data

  • Track fast-growing competitors so you can better target who to beat with your advertising
  • Size the growth opportunity of new product innovation and development trends
  • See which levers, like ad sponsorship, pricing and inventory performance, are having the biggest impact
Illustration of Profitero's app showing product screen with various sales and share data

Our Sales & Share solution includes two offerings:

estimated sales & share

Estimated sales and share
for Amazon.com

Using sophisticated algorithms and demand signals captured from Amazon, we estimate 1P and 3P competitor sales at the item level with high accuracy and consistency. Contact us to learn more about our methodology and which markets we currently support.

actual sales

Actual sales for Amazon Fresh,
Prime Now and more

Together with Nielsen, we provide point of sales data sourced directly from select U.S. retailers, including Amazon Fresh, Prime Now and more to come. This data is integrated with our digital shelf analytics to help you see all levers that are driving growth and opportunity.

Why Profitero for sales & share data?

globe icon with shopping cart

Consistent data across 9 Amazon markets

Get a comprehensive view of your global Amazon business, from one provider

overlapping circles icon

Digital shelf, traffic and conversion analytics

Tie sales and market share data with digital shelf, traffic and conversion analytics to uncover actions that will drive more growth

shield icon with checkmark

Transparent and validated methodologies

Get the confidence you need to make critical decisions from the data

magnifying glass zooming in on data chart

Granular data at the item level

Instead of being limited by only brand or category levels, get the detail you need for driving action

target icon

Accurate 3P sales estimates

Understand what you're losing to 3P sellers, and which emerging competitors are the biggest threats to your brands

pencil on paper icon

Customized product categories

See your online and offline businesses the same way by creating custom categories or matching Nielsen, IRI and NPD categories

See it in action!