Win SEO and AEO: Make faster, better content with Content Optimizer

Agentic commerce is quickly reshaping how shoppers discover, compare and choose products. Brands now need to expand their visibility to three “audiences”:  The Shopper, The Search Algorithm and The Agent.

New Profitero+ research shows that PDP content plays an important role in how retailer AI and LLMs evaluate and recommend products. Your product detail page (PDP) content needs to be built for AEO and SEO in mind, in order to influence both organic search rankings and now agentic search. 

Content Optimizer, our all-in-one solution to help brands enhance PDP content quickly and efficiently, now offers both SEO and AEO optimization. While SEO focuses on keywords, AEO digs deeper, using Large Language Models (LLMs) to understand what a user means when they ask a question. Content Optimizer now helps you benchmark your brand against AEO best practices and shows you exactly how to improve your content for both AEO and SEO, all in one platform.

‍

Why choose Content Optimizer?

• Unique keywords: our keyword methodology provides unique keywords for each retailer and category, beyond Amazon and Walmart 
• Better benchmarks: our benchmark methodology lets you bring your-own or measure yourself against category leaders
• Faster creation: Update content quickly, and easily, to improve performance. Our GenAI is designed to work within your content workflow so you can create smarter PDP content 6-7 times faster.

Click here to discover how Profitero+ and Saatchi X accelerated a brand’s digital shelf performance in just four weeks with Content Optimizer.

‍

Driving content effectiveness in the age of AI

Shoppers increasingly rely on high-quality content to make purchasing decisions, with search and now AI agents rewarding brands that get it right. Content effectiveness isn’t just a best practice; it is a critical driver of visibility, conversions and sales.

‍

‍

Content Optimizer helps drive content effectiveness through three core functions that help you score, create and publish optimized content:

Benchmarks: Assess content completeness to assess if content is SEO and AEO ready

• Content needs to meet the right benchmarks to drive strong shopper conversion. Brands can now quickly filter which PDPs are missing enough content, like the ideal number of images, as well as which PDPs are missing semantically rich text for AEO optimization. 

Discoverability: Ensure products appear prominently 

• Optimal Product Detail Page (PDP) content should contain both keywords and semantically rich phrases to appeal to search algorithms and Large Language Models (LLMs). This directly impacts both organic search rankings and AI agent results.  We look for the unique keywords based on shopper behavior at each retailer, as well as how well your copy will answer shoppers questions. 

Optimization: Quickly create content with data-driven generative AI and publish it

• Content Optimizer’s GenAI follows a data-driven process that creates content based on optimal feature values, unique keywords by retailer, semantically rich phrases, themes from positive reviews and your brand guidelines. 

‍To find out more about the digital shelf, Content Optimizer and how we can help brands win SEO and now AEO, visit our booth at Digital Shelf Summit or request a demo.