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A leading Health & Beauty brand needed to improve organic visibility and keyword performance across Walmart’s digital shelf while accelerating execution speed. The brand was managing a broad assortment across multiple sub-categories and required a scalable, data-driven approach to content optimization that could move at the pace of retail.
Profitero+ and Saatchi X partnered with the brand to accelerate their Walmart digital shelf performance. Using Content Optimizer, the Saatchi X team audited 40 SKUs across 8 sub-categories to uncover high-impact keywords and content opportunities. Profitero+ insights provided an actionable roadmap for optimization, powered by advanced data science and GenAI models that analyze search behavior, keyword relevance and competitive dynamics to prioritize the highest impact recommendations.
Saatchi X’s experts executed these insights across the brand’s product portfolio. Updates to product titles, feature bullets, descriptions and multi-keyword strategies were designed to improve search ranking and shopper conversion, positioning the brand for faster growth and stronger visibility on Walmart.
Within four weeks, the brand saw huge improvements: 10 hero SKUs achieved new Page 1 rankings across priority keywords, while 8 hero SKUs secured top 10 placements across 10 keywords. Execution speed accelerated 7×, shrinking delivery timelines from an average of six weeks to just six days and enabling faster impact on the digital shelf.
