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Profitero Reports Record Sales, Driven by Strong Demand for eCommerce Analytics

October 26, 2016
Jannie Cahill
Written By
Jannie Cahill

In Q3, global eCommerce analytics firm Profitero experienced its third consecutive quarter of record sales, driven by strong demand from large brands and retailers globally such as General Mills, L’Oreal, Beiersdorf, Sam’s Club and Delhaize. Through three quarters, North American sales have increased more than 200 percent year-over-year, and sales for EMEA increased 85 percent year-over-year. This follows several years of double-digit revenue growth as investment continues to shift to the eCommerce channel.

Through its Digital Shelf 360 suite, Profitero is the only company that integrates in-house developed and proprietary data collection and analytics – including product content, pricing, promotions and search rankings, with actual retailer sales and share sales data in a single solution. By using the suite, clients can quickly and accurately determine which digital shelf metics correlate with increased sales so they can immediately act and maximize revenue.

More than 70 of the world’s largest brands and retailers now rely on Profitero for eCommerce analytics, including 23 new clients in the last year alone. The company monitors more than 300 million products on 4,000 websites that reach consumers across 40 countries. 

“More than 50 percent of consumer packaged goods sales growth will come from eCommerce over the next five years, and companies are investing aggressively to attract online shoppers” said Vol Pigrukh, CEO and co-founder of Profitero. “Digital Shelf 360 is a powerful platform for actively assessing and improving online effectiveness, and this simply wasn’t possible before we introduced it. By aligning digital shelf metrics with actual online sales, it’s now possible to monitor and affect specific factors that will directly lead to higher online sales.”

Profitero now has more than 150 employees worldwide and offices in the U.S., UK, Ireland and France. Earlier this year, the company also announced a strategic alliance with Nielsen to provide consumer packaged goods companies greater access to Profitero’s Digital Shelf 360 suite. Nielsen’s announcement of the alliance cited Profitero’s advanced technology, global coverage and multiple offerings in this space. 

This alliance enables Profitero to expand to a larger universe of CPG brands, another advantage that has helped the company sustain its rapid growth as spending on eCommerce analytics increases. 

About Profitero 

Profitero monitors what shoppers see and buy online, actively tracking more than 300 million products across 40 countries for global consumer brands and retailers. Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. 

Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. Many of the worlds leading brand manufacturers and retailers work with us to measure and improve their eCommerce performance, including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Morrisons, Waitrose, Ocado, and Delhaize.

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Amy Legere

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