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Waitrose Renews Multi-Year Agreement With Profitero For Timely and Accurate Price Intelligence

July 7, 2016
Jannie Cahill
Written By
Jannie Cahill


“Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.”

To stay price competitive in today’s marketplace, the Waitrose Brand Price Match ensures that customers will not pay more than at Tesco for branded groceries, excluding promotions, across over 8000 product lines.

To maintain Brand Price Match with confidence, Waitrose required guaranteed delivery of their competitor’s prices and a reliable price monitoring solution which could safeguard the number, availability and timeliness of their competitor’s prices to continue the promotion.

Profitero was proven to deliver timely and accurate price intelligence across thousands of products, and a service which was tailored to match Waitrose’s specific needs. The Profitero solution was seamlessly integrated into the supermarket’s existing pricing strategy.

Waitrose has been working closely with Profitero for the last three years to maintain Brand Price Match and has since agreed a multi-year contract extension, testimony to the supermarket’s high level of confidence in Profitero’s quality and delivery of data.

Read the Waitrose story in full or find out more about how we’re helping global retailers stay price competitive. 

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