Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.
Under the new arrangement, Profitero has already implemented eCommerce analytics solutions for Nielsen clients in 12 markets across North America, Europe and Asia, for more than 40 brands and monitoring more than 550 unique online retailers.
“To fully capitalize on the eCommerce opportunity, manufacturers need to be able to measure and optimize performance at a global scale. Through Nielsen’s Connected Partner Program, it’s now easier than ever for manufacturers to depend on the same consistent, granular and accurate digital shelf analytics, across any local market – and specific to any online retailer important to their growth,” said Vol Pigrukh, Profitero CEO and co-founder.
“In today’s evolving eCommerce landscape, the ability to correlate online performance with actual sales data has become a critical metric to success,” said Justin Belgiano, Vice President, Digital Measurement Practice at Nielsen. “We see Profitero as a powerful contributor to our Connected Partner ecosystem, offering one of the best complementary solutions to our eCommerce measurement suite. Through better aligned and easily accessible data, the powerful combination of Profitero and Nielsen unlocks new data use cases for our clients and deeper understanding, adding value to their strategic decision making process.”
Profitero enables manufacturers to benchmark their complete digital shelf performance against any competitor, across any global retailer site or mobile app, in real-time. Unlike others, only Profitero can link digital shelf performance to increases in sales and market share, allowing manufacturers to focus their actions on what truly drives growth and to measure the ROI of their optimization. Many of the world’s leading brand manufacturers and retailers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Barilla, General Mills, L’Oreal, Beiersdorf, Sam’s Club, Morrisons, Waitrose, Ocado, and Delhaize.
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.