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Coop Netherlands Turns to Profitero for Online Competitor Price Monitoring

November 24, 2015
Jannie Cahill
Written By
Jannie Cahill


Profitero today announces that Coop Netherlands has become the latest European supermarket to select Profitero to deliver online competitor pricing intelligence. Delhaize Belgium, Waitrose, Morrisons and Ocado are just some of the leading grocery retailers already leveraging Profitero’s price intelligence solution.

The Dutch supermarket turned to Profitero after its previous data supplier experienced issues in reliably collecting competitor pricing intelligence.

To ensure it was keeping abreast of prices in an increasingly competitive grocery market, Coop Netherlands needed a solution that was able to guarantee daily delivery of insights into the prices of their most important competitors, particularly around fresh produce.

Uninterrupted delivery of pricing data

According to Bert Nijland, Commercial Operations Manager at Coop Netherlands: “We spoke to various suppliers who were offering online price collection and product matching. However what really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface. We now receive an uninterrupted delivery of pricing data, ensuring we stay responsive and alert to competitor prices and promotions”.

The Netherlands has a highly competitive, yet extremely lucrative, supermarket industry. According to grocery analyst IGD, the Netherlands is one of the world’s top 10 online grocery markets for growth. It predicts that online grocery sales in the Netherlands will increase 4-fold in the next five years, from €0.5 billion in 2015 to €2 billion by 2020.

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Source: IGD

Coop Netherlands is a supermarket chain founded in 1891 in Zaandam, Netherlands and now comprises 250 stores. Coop Supermarkten takes part in the Dutch wholesale purchasing cooperative Superunie. In 2014, it saw total sales rise by 3.3 percent to $1.007 billion.

Read more about Profitero’s proven track record in delivering a timely and accurate view of your competitors’ prices.

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