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Infographic: The Online Baby Category – A Gateway to eCommerce

November 19, 2015
Jannie Cahill
Written By
Jannie Cahill

“For many people, having a baby is the gateway to online shopping. New mothers are 4 times more likely to buy their groceries online than the average person” ~ Philip Walker, Senior eCommerce Manager, Danone Europe

The baby category is central to the growth of CPG eCommerce – but how should brand manufacturers and retailers optimize their online strategies to capture their share of growth?

This month, we’ve been compiling a variety of insights to help you better understand the key drivers of growth within the baby category, as well as guidance on how to improve your online performance.

In addition to our new infographic which summarizes the key online trends within the category, visit our microsite to:

» View our on-demand webinars with dunnhumby and content26
» Download the infographic and fact sheets
» Read blogs from Profitero and our industry partners
» Download your latest Amazon FastMovers report for the baby category


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