Retail Intelligence: Highest ever sales on Cyber Monday as shoppers are lured by the best online prices

December 2, 2013
Profitero
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US shoppers spent a record $1.74 billion on Cyber Monday according to ComScore, with IBM’s Digital Analytics Benchmark reporting that online sales were up 20.6 percent over 2012. Amazon UK said it sold 4.1 million items on Cyber Monday compared to 3.5 million items last year, making it the retailer’s biggest shopping day ever.

Cyber Monday sales surged to a new record as more holiday shoppers went online to find the best deals and lowest prices.

Sales increased more than 20 percent from last year to $1.74 billion, with IBM reporting that Cyber Monday capped the highest five-day online sales period on record. Mobile devices accounted for more than 17% of Cyber Monday sales, up 55% from last year.

Shoppers have shifted more of their holiday purchasing online for the convenience the web delivers, as well as the lure of daily promotions.

According to ChannelAdvisor, Amazon sales jumped 46% on Cyber Monday whilst Walmart reported that it had its biggest online sales day ever, with Walmart.com handling more than one billion page views. The world’s biggest retailer has said that it will try to keep consumers buying online by continuing its promotions throughout this week, offering 200 online specials every day.

The Chief Executive Officer of the National Retail Federation commented: “The real winners are, in fact, the consumers, who are recognizing more savings through competitive pricing and great promotions being offered in every category.”

 

Discover how Profitero delivers critical online pricing intelligence to more than 40 global retailers so they can provide the most competitive prices in the marketplace. Email us at sales@profitero.com or visit www.profitero.com to ensure you price right this holiday season in order to grow sales and increase margins.

Profitero.com: Web based competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at sales@profitero.com or visit www.profitero.com.

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