Cyber Monday was reported to have been the biggest online shopping day ever as more consumers went online to make their holiday purchases. However, this year marked a clear shift in shopping preferences as smartphones and tablets drove nearly a third of traffic – and for some retailers such as Walmart, more than half.
According to data from IBM Digital Analytics Benchmark, US shoppers made Cyber Monday the biggest online shopping day in history – with mobile sales leading the way.
With mobile devices increasingly used by shoppers to research product information and check prices, IBM data reveals that actual sales from mobile devices and tablets exceeded 17 percent of total online sales, an increase of 55.4 percent year-on-year.
“We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season”, said Jay Henderson of IBM. “The mobile device has become the shopping companion of choice for consumers, driving record mobile sales.”
Meanwhile, Joel Anderson, CEO of Walmart.com, said that he expected more than half of Cyber Monday’s online traffic to have come from mobile devices, with mobile accounting for 55% of traffic to Walmart.com on Black Friday, leading him to comment, “I think 2013 will be remembered as the year online went mobile.”
eMarketer expects Mcommerce to account for $41.7 billion in sales this holiday season. With growing numbers of shoppers using mobile devices to research products, check prices and then make a purchase, staying price competitive across all channels will be increasingly essential for retailers.
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