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Competitor Intelligence: Profitero customer Ocado in high demand to help overseas supermarkets move online

October 28, 2013
Written By

Profitero customer Ocado has revealed that it expects to sign a significant number of joint ventures with retailers outside of the UK, mirroring the deal the online grocer announced earlier this year with Morrisons. Ocado’s Low Price Promise, powered by Profitero pricing data, has resulted in Ocado attracting more customers than ever before and growing sales.

Speaking to Reuters at The World Retail Congress earlier this month, Ocado CEO Tim Steiner said he had been bombarded with calls from retailers asking how to break into online grocery, from companies in Europe, The Americas and Australasia.

“We do expect to do more Morrison-esque transactions to monetise our technology. We could do one, then three, then nine”, Steiner said, noting that once Amazon had mastered the technology, it quickly signed up an almost endless procession of suppliers to its marketplace.” is the only dedicated online supermarket in the UK and the largest dedicated online supermarket by turnover in the world. Ocado’s Low Price Promise, powered by Profitero pricing data, has resulted in Ocado attracting more customers than ever before and growing sales. Read the Ocado Customer Success story here.

As global online grocery sales continue to increase, find out how Profitero provides reliable price intelligence to six of the top 10 European grocery retailers, including Ocado, Waitrose and Tesco. Contact and discover how Profitero can help you grow sales and increase your profit margins. Web based competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at or visit

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