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Retail Intelligence: Online grocery sales set to double in key European markets

October 27, 2013
Written By

Online grocery sales are expected to double by 2016 in the UK, France, Germany, Switzerland and the Netherlands according to latest figures from IGD. The research group predicts that online will continue to accelerate at a rapid pace globally as retailers and manufacturers continue to invest in their multichannel operations.

IGD has predicted that online retailing in food and consumers goods will grow at a phenomenal rate across Europe’s five key northern markets: the UK, France, Germany, Switzerland and the Netherlands.

According to the research group, British retailers have been trailblazers in moving to sell food online, resulting in UK online grocery sales reaching 13.7 billion euros by 2016. But even in Germany, where discounters Lidl and Aldi have not yet embraced online grocery selling, sales will grow to 2.5 billion euros by 2016, up from 1.1 billion in 2012.

In France, growth of online grocery shopping has been fuelled by the expansion of Click and Collect – or ‘Drive’ – with the number of Drive outlets doubling in the past 15 months.

These latest forecasts underline how the pisions between online and bricks and mortar retailers are blurring, with shoppers becoming ever more demanding and driven by price. As technology fundamentally changes how consumers buy their groceries, supermarkets will be under increasing pressure to be price competitive and offer the best value deals.

With recent reports that AmazonFresh is getting ready to launch a UK offering in the near future, the European online grocery marketplace is set to get even more competitive.

Discover how Profitero provides reliable price intelligence to six of the top 10 European grocery retailers, including Waitrose, Ocado and Tesco, to help them stay price competitive. Contact to find out how we can help you stay one step ahead of the competition and grow sales.

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at or visit

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