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Ocado Case Study: High product match rates are critical for retailers to be price competitive

April 10, 2013
Written By

To remain competitive in today’s fast moving retail environment, it’s more important than ever for retailers to keep track of how their prices compare in the marketplace. Consumers are increasingly price motivated, so retailers need to be able to product match accurately and have the latest price intelligence at their finger tips.

Profitero delivers the highest product match rates and accuracy in the industry, as proven by the results it delivered for online supermarket Ocado.

Ocado wanted to understand its price-competitiveness against other leading supermarkets, and needed very accurate matching for a broad range of products, including own-brand items. When considering a price intelligence provider, Profitero was proven to offer the highest degree of accuracy in product matching compared with any other supplier.

Developed by Profitero, our patent-pending matching retail intelligence technology delivers the highest match rates and accuracy in the industry, with a proven 25-30% higher success rate than the competition. Profitero’s price monitoring technology also allows for detailed customisation of a retailer’s product matching requirements, and can match both branded and own-label products.

Ocado’s Low Price Promise, powered by Profitero pricing data, has resulted in Ocado attracting more customers than ever before and growing sales:

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible” ~ Head of Marketing & Insight for Grocery, Ocado

To find out how Profitero can make your pricing smarter and grow sales, email us at web based competitor price monitoring for retailers and brands

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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