Online retailer Amazon is increasingly viewed by most retailers as their biggest competitor, specifically when it comes to price. But keeping track of Amazon UK’s 18 million products and monitoring their prices on a regular basis is no mean feat.
Profitero’s advanced pricing intelligence solution, providing the largest scale and reach in the industry, was able to do just that for Tesco Direct.
According to Tesco CEO Phil Clarke, the supermarket wants to be the world’s largest ‘multichannel retailer’. Later this year, Tesco is planning to launch two ebook and retail websites, alongside the Blinkbox online movie store it already owns, in an attempt to take on the might of Amazon. By promoting the sites in-store, Tesco hopes to prevent the steady stream of consumers who visit Amazon for an entertainment purchase and then go on to make general household purchases from the web giant, increasingly the case in the US.
However for Tesco to effectively compete against Amazon, the retailer realised it has to do so on price. Its general merchandising arm, Tesco Direct, wanted to benchmark thousands of its products against Amazon UK, the largest online seller by number of products available. Because of the massive task required in monitoring Amazon UK’s 18 million products across consumer electronics, home appliances and DIY, Profitero was the only pricing solution able to fulfill Tesco’s requirements.
Monitoring in excess of 50 million products across 4,000 global retail websites every day, Profitero provides the largest reach and coverage in the industry. Tesco Direct received high quality matches against all of their products on Amazon UK in a matter of weeks, enabling the supermarket to deliver the best possible value for their customers.
To find out how Profitero can make your pricing smarter and grow sales, email us at sales@profitero.com
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About Profitero
Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com