Competitor Monitoring: John Lewis Tests Graphic ePaper Displays

February 5, 2013
Profitero
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Profitero

UK department store retailer John Lewis is trialling graphic epaper displays at its new department store in Exeter. The outlet is using ZBD’s epaper technology and Pierhouse’s NetTickIT management software in the trials.

The innovation replaces printed ticketing by offering shoppers product information, pricing, promotions, product reviews using the graphic displays. Customers can access additonal information online by scanning QR codes with their smartphones.

“Our Exeter shop is our most omni-channel to date and this technology is a key part of creating a really integrated experience for customers,” said Karen Dracou, head of omni-channel at John Lewis.

© 2013 Profitero

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