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Competitor Monitoring: Heineken Reveals Gains From APB Deal

February 6, 2013
Written By

Heineken has released details of the gains from taking full control of Asia Pacific Breweries. The Dutch brewer said the deal will result in €25 million of synergy benefits between now and 2015.

Heineken also stated that the acquisition will boost its earnings per share slightly for 2013. The drinks manufacturing giant had revalued its equity interest in the acquired businesses. This had resulted in a pre-tax exceptional gain of €1.5 billion, which would be present in this year’s results.

The deal will also have a negative impact on equity of €246 million, €151m of this figure will be reflected in the 2012 results.

© 2013 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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