Profitero Blog
Calling all geeks: 3 reasons why 2019 will be the ‘Year of eCommerce Data Analytics’

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making.

Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics:

#1. Data Analytics is the window to digital shelf performance

Time and time again, we hear eCommerce teams say they’re flying blind without the right sets of eCommerce performance data or visibility into how they’re performing on the digital shelf. Half the brands we surveyed as part of our 2018 eCommerce benchmarking study, conducted jointly with Kantar Consulting, cite “measuring and reporting on how eCommerce is performing as a distribution channel” as a top challenge.

With the “right” eCommerce Data Analytics solution in place, brands can face this challenge head on to accelerate eCommerce sales growth, grab more online market share, and improve performance and ROI — reason #1 why 2019 will shape up as the Year of eCommerce Data Analytics.

tors who have superior eCommerce performance measurement capabilities in place — and consequently have access to better insights for smarter, faster decision-making. These data-driven insights could very well separate eCommerce forerunners from the also-rans.

 

To learn more about how to select an eCommerce Data Analytics solution that aligns with your business needs and use case, download our guide Developing your Digital Toolkit: A guide to identifying the right technology, data and partners you need to win in eCommerce.

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