Price Wars 2024 - Germany Edition

Holiday spending in Germany is expected to reach 125 billion euros this year — the battle for your share of the profit is expected to play out online. In 2023, 73% of Germans bought their Christmas presents online.

For the third time, Profitero conducted a Price Wars study in Germany, which compares item-level price competition across the German online retail landscape. The study compares everyday online prices on more than 10,300 items in 15 categories across 9 leading retailers, including Amazon, DM, Otto, Mediamarkt and Rossman.

Get a copy of this report to understand where shoppers expect to find the best deals ahead of the holiday season, which categories are the most competitive, and which retailers have earned the highest low price reliability.