Price Wars 2023 - D.E.

The cost of living crisis has continued to squeeze budgets making the 2023 Christmas season a particularly challenging one for German consumers. So where can shoppers find the best deals amongst all this cost pressure?

For the second year, Profitero is pleased to share the latest findings in our Price Wars series, comparing item-level price competition across the D.E. online retail landscape.

We compared everyday online prices on over 11,800 products in 15 categories across leading retailers, including Amazon, Dm, Otto, Media Markt & Rossmann.

Check it out!