the 2024 omnichannel transformation assessment

FOMO or FOCUSED? Is your brand a leader?

See how you stack up against industry leaders with this 5-minute quiz.
Take the assessment
The race to accelerate omnichannel growth is heating up.

63% of brands have reorganized around eCommerce 1-2 times in the past two years, but they’re still struggling to embed eComm best practices and missing out on omnichannel growth opportunities.

To help brands accelerate toward the right behaviors, Profitero created the Omnichannel Transformation Model. This new framework outlines how brands progress from structural change toward true behavioral change based on insights from nearly 400 global eComm leaders at brand manufacturers.

Using this assessment tool, see how you compare to the industry and pinpoint next steps to prioritize omnichannel acceleration.

See how my brand stacks up

What you'll get immediately upon completing the assessment:

* Based on Profitero’s 7th annual Organizational Benchmark Survey of 383 brand manufacturers conducted in July – Sept 2023
Omnichannel Transformation Scorecard

See how your brand compares to industry benchmarks* across 8 critical omnichannel capability areas.

Next Best Action

Identify your top area for improvement for omnichannel acceleration — based on your specific capabilities scores.

eCommerce capabilities you'll be benchmarked against

PEOPLE
  • Strategy & leadership
  • eCommerce & omnichannel education
  • Omnichannel account management
PARTNERSHIPS
  • Retailer collaboration & JBPs
  • Data & insights
PRACTICES
  • Assortment & innovation strategy
  • Content management
  • Retail digital media planning
Accelerate your omnichannel growth today
Take the assessment →