2025 COMMERCE INNOVATORS FORUM

Connect.

Innovate.

Elevate.

Salon 61, Chicago  |  Wednesday, June 11, 2025 | 12:30-6:00 pm CDT 
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Get inspired!

Commerce Innovators Forum — a premier thought leadership event designed for forward-thinking brands navigating today’s dynamic commerce landscape.

Change isn’t just constant in today’s commerce landscape — it’s accelerating. From economic uncertainty to the rise of retail media and AI, the rules of digital commerce are being rewritten in real time.

This event is designed to meet that moment. We’ll unpack the most urgent challenges brands face today, explore how leaders are adapting, and reveal new ways to operate, connect and win on the digital shelf. Plus, be among the first to get insights from our latest Digitally Influenced Shopper Report and see what’s new in Profitero.

Don’t miss this opportunity to connect with industry peers and get inspired by what’s next in digital commerce.

Reasons to attend

  • Hear from top brands on how they are navigating today's biggest digital commerce challenges
  • Connect with Profitero's exclusive customer community
  • Get early access to our brand new Digitally Influenced Shopper insights
6_23-Commerce Innovator Forum NYC (2)

Brought to you by our partners

Carbon6 is the smarter path to profit for eCommerce sellers and vendors powering over $50B in yearly sales. From inventory forecasting and advertising, to FBA reimbursements and 1P vendor cost recovery, Carbon6 offers AI-powered and expert-built solutions that sellers need to increase profitability, drive revenue, and operate efficiently.
MikMak is the leading global platform for eCommerce enablement and analytics. Our software grows brands commerce-first by enabling commerce in the places where their shoppers spend time and measuring the omnichannel outcome of those interactions.

Agenda

Shift Happens: Turning Disruption into a Competitive Advantage


Dive into fresh Profitero data revealing how economic pressures and digital disruption are reshaping the shopper journey. Learn what today’s changing behaviors and headwinds mean for tomorrow’s strategies—and how your brand can adapt to stay competitive across the digital shelf.

Mike Black

Chief Growth Officer,

Profitero+

Todd Hassenfelt

Global Digital Commerce & Execution Senior Director, Strategy,

Colgate-Palmolive

Blake Boulden

VP, Omnichannel Marketing,

Keurig Dr. Pepper

Jie Cheng

MBA Lecturer,

Loyola-Quinlan & Northwestern-Kellogg

Executive Q&A: Leadership Insights & Digital Influence


Join Profitero+ Chairwoman Sarah Hofstetter for a candid conversation with Utz Brands CEO Howard Friedman. Together, they’ll explore big ideas shaping the future of commerce, from rethinking leadership in times of change to building brands that endure.

Howard Friedman

Chief Executive Officer,

Utz Brands

Sarah Hofstetter

Chairwoman,

Profitero+

From Buzzword to Blueprint: Building Connected Commerce Strategies


This expert panel will demystify what it really takes to build a connected commerce strategy—balancing paid and organic media, optimizing assortment, and aligning internal teams to influence outcomes. Walk away with clear, practical steps to connect the dots.

Christina Vail

Chief Operating Officer,

Profitero+

Emily Thomas Theobald

Sr. Director, eCommerce,

The Campbell's Company

Ashley Becker

VP Global eCommerce and Marketing,

Kraft Heinz

Brian Maloney

Global Lead, Digital Products, Digital Shelf,

Beam Suntory

Fireside Chat


Get to know our Ethan Goodman. From personal backstory to bold vision, this session blends human insight with hard-hitting industry questions—unpacking his take on leadership, growth, and why connectivity is key to unlocking the future of eCommerce.

Sarah Hofstetter

Chairwoman,

Profitero+

Ethan Goodman

President,

Profitero+

The Content Balancing Act: Serving Retailers, Shoppers—and Now AI


Juggling content demands? Hear from expert practitioners on real-world challenges and opportunities—and walk away with practical strategies to optimize product content and stay ahead in an increasingly complex digital shelf landscape.

Tyrel Beutler

SVP eCommerce,

Mars United

Josie Kirk-Pagel

Senior Associate Director, eCommerce Strategy & Activation,

Boehringer Ingelheim

Mike Black

Chief Growth Officer

Profitero+

Profitero Product Innovation


Bringing actionability and granularity to life.

Eric Bosco

Chief Product Officer,

Profitero+

networking happy hour
Join us for a happy hour and networking alongside peers in the eComm community at the end of the day.
More brands and content coming soon!
"Overall I thought this was an incredibly well run event. My favorite event I've been to all year and I hope to return next year. The speakers and ability to network with so many thought leaders in the space was unparalleled to any other event I've been to."
Commerce Innovators Forum attendee

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Thank you for registering — we look forward to seeing you on June 11th!
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