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Without a consistent, data-backed view of digital shelf performance, it was difficult to pinpoint the root causes of declining sales or prioritize the right actions at scale. With competition intensifying in the category, Hammer Home Tools needed to quickly understand what was driving the downturn and identify opportunities to reverse the trend before losing further ground to key competitors.
Hammer Home Tools partnered with the Profitero+ Analytics team to conduct a detailed analysis of their product detail pages compared to top competitors in the German market. Using Profitero+, the team identified specific gaps in PDP execution, particularly A+ Content, and overall branding elements that were falling short of best-in-class benchmarks.
With these insights, Hammer Home Tools optimized content across 68 products; enhancing visual quality, strengthening messaging, and better communicating product value to shoppers. Once the changes were live, digital shelf data from Profitero+ was used to measure the impact of these updates, allowing Hammer Home Tools to directly connect content improvements to changes in sales performance and organic search placement.
Following the implementation of these content enhancements, the Hammer Home Tools saw measurable improvements across their optimized product set. One month after the content updates were made, average daily 1P sales in euros increased by 8% after the changes were made.
In addition to sales growth, Hammer Home Tools also achieved stronger organic visibility on page one, with an average improvement in organic rank of 2 spots across the updated products. By using Profitero+ to identify opportunities, execute targeted changes, and quantify results, Hammer Home Tools successfully reversed declining performance and strengthened their competitive position in the German DIY category.
*To protect client confidentiality, the client name in this case study has been changed. Any resemblance of the company name to an actual company or brand, is purely coincidental. The data presented reflects the real performance and experiences of a Profitero+ client.
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